By Joe Marconi
If you are going to the Ratchet and Wrench Conference next week, I will be there to kick things off as the Key Note Speaker on the first day. I will also be making a presentation; Charging for Diagnostics on Friday, Sept 21.
If any member is attending the conference, please let me know and hopefully we can meet.
Here is the link to the conference: https://www.ratchetandwrench.com/articles/5651-ratchetwrench-announces-details-of-2018-management-conference
By Joe Marconi
This is a reminder that I will be at the Ratchet and Wrench Conference. This Monday, I will be making two presentations; "Beating Shop Owner Burnout" and "The True Cost of Comeback"
If anyone is going, please stop by and say hello....and of course, please attend my presentations!
By Joe Marconi
I just returned from the Ratchet + Wrench Management Conference and I can tell you it was an amazing event. This is the publication’s first conference and they hit the ball over the fence and into the parking lot. It was large enough to get a ton of information and meet so many great people, but yet not too big as to feel overwhelmed. The sessions were informative and the vendors took the time with anyone who had questions or needed information on their products. I was also honored to be asked to make two presentations at the event.
I have to tip my hat to everyone at Ratchet + Wrench for making this event a huge success. They treated everyone everyone as royalty and you could tell that they truly appreciated the shop owners, vendors, sponsors and the speakers.
Perhaps the most impressive were the shop owners. I did not hear one negative experience from anyone. The shop owners were top tier, successful people from all different parts of the country with different business models. There were seasoned veterans with decades of experience and millennials with a just few years under their belts. But all carried themselves with such professionalism that it made me proud to be part of this great industry.
If you do not subscribe to Ratchet + Wrench, I urge you sign up today!
Can’t wait to do it all over again next year!
By Joe Marconi
If anyone is going the Ratchet and Wrench conference later this month, I will be there giving two presentations:
Session 1: Increasing Productivity and Efficiency with the Right Shop Culture
Session 2: Making Sales about Relationships, not Salesmanship
http://rwconference.com/ September 22-24
It will be an existing event, so let me know if any members are going.
I Just Don’t Get It
Help me out here. There’s something I just don’t get. How in the world do people leave their pride and joy, the family trickster, the old jalopy, or whatever they want to call it at a repair shop for an extended amount of time? Every day while driving to work I’ll pass numerous little shops, and a few big shops that seem to have the same cars sitting in front of their bays. They move them around a bit, you know, kind of like shuffling chess pieces or something, but they never seem to leave. What’s going on?
Then, every once in a while I’ll get someone that comes into my shop with this same old story, “I had my car over at this other shop for the past month and they still haven’t found out what’s wrong with it. So, I got tired of waiting and had it dragged over to you.” Usually after they’ve finally decided that leaving their car at one of these phantom repair places wasn’t a good idea. Sound familiar? Well, if you’re a shop owner you’ve heard it before. What’s surprising is that it happens a lot more than most people realize, and what really surprises me is how somebody could be without their car for such a long time, then finally decide to pull it to another shop. I mean seriously, what did you buy the car for? Was your goal just to make the payments while it sat in front of this obscure repair shop rusting away? I just don’t get it.
How’s this possible? I mean, does this shop have some sort of charismatic charm that convinces someone to leave their car there for months on end without ever getting it repaired? Or is it one of those, “I’m in no hurry. Take your time with it.” stories? For me, it seems every time somebody tells me they’re not in a hurry is when they call back in an hour or show up the next day wanting to know what I’ve found wrong.
I’ve never dealt with anyone who has just left their car for me to casually work on it whenever I feel like working on it. Oh, they’ll tell me to take my time but, they really don’t mean it. I have the time. I’m in the business of repairing cars. I’ll make the time or I’ll hire more help, whichever or whatever way it takes to keep the customer happy. At my shop, the norm is that everyone is in a hurry and can’t wait even a few hours for me to get to their repairs, which seems to be the complete opposite at these main street rest stops that call themselves “repair shops”. Now, if all these shops are doing is providing a free space for an extended stay at the “Shady Rust Hotel”, well, that’s not what I’d call a really smart business decision. Maybe keeping the parking lot full is just their way of showing off how many cars they have to work on, or should I say… trying to work on?
I’ve often wondered about the true status of those cars at these repair shops. I’m pretty convinced that it’s not because these stationary cars all have some sort of exotic part that has to be shipped in by a row boat from some far off island country. I really think the reason these cars are spending their day taking up valuable space in front of these shops is because the mechanics at these shops don’t have a clue how to fix them. Let’s face it, if they’re in the business to repair problems on customer’s cars (just like I am) then by all rights fix it! Make room for the next one!
As one good ol’ boy mechanic from one of these “We’re always busy” shops stated to me the other day, “Well, I just keep trying different parts until I get’r runnin’. If’n I run out of idears I let er’ sit until I think of somethin’ else ta do. I’m only bringin’ ya this here car cause the owner was getting a bit riled up over it takin’ so long.” Seems like a poor way of diagnosing problems and even poorer way of taking care of their customers if you ask me.
But, we should also look at it from the other side of the coin, the customer side that is. They’re just as much to blame for all this waiting around for a repair that probably ain’t going to happen. Obviously it’s not time that worries them, so it must be the cost factor they’re concerned about. Talking with one customer who had their car at another shop for so long that cobwebs had spread across the motor told me, “Well, he’s good and cheap. That’s why I left it there for him to give it a try.” I can believe the cheap part, but good... I don’t think so.
When are they going to wise up about it all? That is, the shop that doesn’t have the skills to repair the car properly and uses whatever charm or magic they have over the customer to leave the car at their shop for so long. Along with the car owners who simply pinch pennies on their car repairs and aren’t concerned with quality. But, they’re willing to put their own kids in their family trickster that was repaired by somebody with questionable knowledge and skills. This car repair stuff isn’t some kind of kid’s game or something that should be left to chance. It’s a highly skilled trade with highly skilled individuals who dedicate their life to performing intricate diagnostics and repairs to their customer’s cars with sophisticated equipment and continual education on the latest systems being developed. Of course, I’m leaving out those parking lots that claim to be repair shops.
For something that has evolved into a computerized and mechanical machine that is rarely understood by the average owner, and something that nearly every person owns, has been left to the whims of an unregulated and unlicensed repair industry. It just completely boggles my mechanical mind. It’s a wonder anything ever gets accomplished, or that good mechanics stay in the business and further their education to do even higher quality work than before. I mean seriously, you’ve got to have a license to sling plumbing pipe or cut hair, but hardly any kind of quality check for the person doing the repairs on your family jalopy that zooms down the road at 75mph. I just don’t get it.
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