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Does anyone take part in National Car Care Month?


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Yes, we do. It's a great way to get people educated on the need for preventive maintenance. We usually set up time (on a Sat) to inspect cars at no charge. We usually tie it to a Fund Raiser. Last year we raised money for the local MDA. It'sgreat PR.

 

We participated last year and had two days during the month we provided free vehicle safety inspections. We didn't get as much of a draw as we would have liked because we didn't promote it enough.

This year we have the info on our add, so hopefully we will get more people taking advantage of the offer.

Its a great way to get people into your store so you can sell yourself. Even if they don't buy anything that day, hopefully they will think of you next time they need your car serviced.

 

Kyle Schoenthaler

Tred Shed Tire Pros

Pittsburg, California

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You do need to promote it be successful. It’s also great PR for your community. Last year we tied the campaign around a fundraiser for the local MDA chapter. That worked quite well. Promoting maintenance and making people aware of preventive maintenance is always a plus.

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  • 4 weeks later...

The key to a successful event is in the promoting. Send flyers to you customers and local businesses. Contact the local newspapers, local cable company and radio stations. Ask them if they would give you media spots as a public service.

 

You might want to tie the event around a fundraiser. This is great PR.

 

Good luck!

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