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How do you obtain mailing lists to target specific subdivisions?


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  • 3 weeks later...

The post office (USPS.com) has a program called "Every Door Direct Mail" which is on their website and it not only allows you to pick out specific subdivisions, but the postage goes down to 17 cents even for a huge 8.5 X 11 postcard. Traditionally, the 6X11" postcards are the most bang for your buck. The EDDM mailing program is pretty cool. It's a little tricky to locate it on their website but you'll find it. Then you can type in the zipcode you want to look in and you can pick areas by "carrier route" within the zipcode...which will show you the streets and therefore the subdivisions.

 

If you want to know more about it, feel free to contact me.

 

Robert Gould

760-652-5360

ImageOneAds.com

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I agree. EDDM is the way to go as for an inexpensive way to get to the prospects. Problem is that the ROI or response usually sucks. Now this is going to sound strange, but you WILL get a response if you drive to 'free' information. Download is okay but real printed report works better. That way, you get the mailing address (yes, direct mail works if you do it right).

 

So why all this?? Because you create a prospect that is actually interested in what you're doing or saying. Above that, the report sets you up as an authority in your market. You can include a discount or coupon in that too.

 

Using local office supply copy services lets you do this on real small volume instead of having to print thousands.

 

Hope this helps!

 

Matthew Lee

"The Car Count Fixer"

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
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