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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn
In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.
Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.
Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.
Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.
Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.
Introduction and Importance of Marketing (00:00:09)
Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.
Guest Introductions (00:01:11)
Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
Discussion on Car Count Issues (00:01:48)
Chris expresses concern over shop owners complaining about low car counts and the lack of planning.
Identifying Seasonal Trends (00:02:32)
Kim discusses common excuses for slow periods and the importance of recognizing seasonal trends.
Understanding the Marketing Calendar (00:04:23)
Caroline explains the significance of analyzing past performance to create an effective marketing calendar.
Proactive Marketing Strategies (00:06:11)
Kim shares insights on developing marketing plans based on historical data and identifying slow periods.
Creative Marketing Solutions (00:07:25)
Kim describes a unique marketing strategy developed around the local state fair to attract customers.
Importance of Planning Ahead (00:09:27)
Kim emphasizes the necessity of proactive planning rather than reacting to slow days.
Timing for Event Promotions (00:12:30)
Discussion on how far in advance to plan marketing strategies for events like the state fair.
Community Calendar Considerations (00:14:09)
Caroline advises checking community calendars to align marketing efforts with local events.
Adjusting Marketing Budgets (00:16:19)
Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
Applicability to Different Locations (00:16:27)
Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
Yearly Planning for Marketing (00:17:09)
Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
Setting Holiday Schedules (00:18:49)
Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
Importance of Planning (00:19:14)
Chris emphasizes the need for shop owners to have a structured marketing plan.
Blocking Time for Planning (00:19:40)
Kim advises shop owners to set aside undistracted time in October for planning.
Using a Big Calendar (00:20:17)
Kim suggests using a large calendar to visualize important dates and events affecting marketing.
Analyzing Performance Data (00:22:25)
Kim discusses breaking down historical data to identify busy and slow times for better planning.
Setting Realistic Goals (00:24:20)
Caroline stresses the importance of setting achievable marketing goals based on past performance.
Understanding Marketing Budgets (00:26:17)
Kim explains how to determine an appropriate marketing budget based on desired growth.
Plan with the Pros Conference (00:28:49)
Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
Event Success and Expansion (00:31:01)
Kim shares the success of last year's event and plans for expanding this year's attendance.
Facebook Group for Marketing Support (00:33:15)
Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
Final Thoughts on Marketing (00:37:02)
Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
Do It Scared (00:37:51)
Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
Getting Started (00:38:11)
Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
Perspective on Fear (00:38:22)
Discussion on the urgency of creating a marketing calendar to avoid business decline.
Final Thoughts and Thanks (00:38:41)
Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
Sponsorship Shout-Out (00:39:11)
Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
Closing Remarks (00:39:11)
Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: [email protected]
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Take if someone who has lived through many uncertain times, this is the best time to bump up your customer experience. Show confidence and and show that you appreciate your customers. This also means showing appreciation for your employees - Happy employees create happy customers.
While there is a lot of uncertainty these days, there is one thing you can take to the bank: With the right positive mindset, staying strong and driving forward, you will be better off in the good times.
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By nptrb
One change that has been causing waves is the Corporate Transparency Act (CTA) and itsBeneficial Ownership Information (BOI) reporting requirements.
On March 25, 2025, the Fifth Circuit Court of Appeals is scheduled to hear oral arguments in a case challenging the CTA. This legal battle has the potential to change the future of BOI reporting.
I’m sharing this blog post because it’s essential for you, an auto repair shop owner, to understand what this case means for your business.
Understanding the CTA and BOI Reporting
The CTA, enacted as part of the Anti-Money Laundering Act of 2020, mandates that certain “reporting companies” file BOI reports with the Financial Crimes Enforcement Network (FinCEN). For many auto repair shops, this means reporting information about the “beneficial owners,” defined as the people in your business who:
Exercise “substantial control” over the company. This can include your staff who serve as senior management or direct your business’s financial decisions. Own or control at least 25% of the ownership interests of your business. The BOI report requires the following information for each beneficial owner:
Full legal name Date of birth Current residential address A unique identifying number from an acceptable identification document (e.g., driver’s license, passport) and an image of that document. Also, if your auto repair shop was created on or after January 1, 2024, you must also report information about the “company applicants,” which are the individuals who filed the documents to create the company.
The CTA has faced criticism regarding its scope and the burden it places on small businesses.
If you’re an auto repair shop owner who is concerned about the reporting requirements, you’ll want to stay tuned for the results of the upcoming court case!
The March Court Case
The Fifth Circuit Court of Appeals’ hearing is a pivotal moment in the CTA’s history. The challenge centers on the argument that the CTA exceeds Congress’s constitutional authority, specifically under the Commerce Clause and Necessary and Proper Clause.
Opponents argue that the broad definition of “reporting company” and the extensive data collection intrude on state-level business formation and legal regulations.
If the court rules against the government, the BOI reporting regulations will be drastically altered. Here’s a look at what may come:
A complete repeal of the CTA. Amendments to the CTA to narrow its scope or simplify reporting. A stay or injunction on the enforcement of the CTA within the Fifth Circuit’s jurisdiction (Texas, Louisiana, and Mississippi), with potential ripple effects nationwide.
What This Means for YOU as an Auto Repair Shop Owner
While the outcome of the upcoming Fifth Circuit Court of Appeals hearing is uncertain, it’s absolutely critical for you, as an auto repair shop owner, to stay informed and prepared.
The Corporate Transparency Act (CTA) and its Beneficial Ownership Information (BOI) reporting requirements are still in effect, so you need to maintain compliance until the court reaches a decision.
Continue to abide by the current reporting guidelines so you do not experience potential penalties.
It’s also wise to actively monitor news and legal developments related to this CTA challenge.
If changes are put into motion, you may need to adjust your reporting practices to align with any new regulations or guidelines.
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By Joe Marconi
Many auto repair shops are adding a fee to the final invoice for customers using credit cards. I get it, but don't agree.
For me it's simple. First, do your best to negotiate the best deal from your credit card provider service. Next, take that fee and add it to your cost of doing business. To me, I consider this fee an expenses, just like all other expenses: office supplies, utility bill, insurance, taxes, training, travel expenses, maintenance, etc. etc.
From your total average monthly expenses, you will be able to determine your breakeven, and from there, set your net profit goal. In other words, forget about the charging the customer a fee, just build into your overall prices. You will accomplish the same thing, and not bring attention to the customer that small fee that may be a big deal.
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By carmcapriotto
As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.
From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.
Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership. Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook. The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent. Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing. Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down. Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery. Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities. Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace. Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down. The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime. Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation. Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day. Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time. Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips. One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days. Creating Healthy Leadership (00:20:30) Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams. Encouragement to Slow Down (00:21:25) Kim encourages listeners to consider slowing down and reflects on building a supportive team. Conclusion and Thanks (00:22:29) Kim and Brian thank their sponsors and invite listeners to tune in next week.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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