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How do you obtain mailing lists to target specific subdivisions?


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  • 3 weeks later...

The post office (USPS.com) has a program called "Every Door Direct Mail" which is on their website and it not only allows you to pick out specific subdivisions, but the postage goes down to 17 cents even for a huge 8.5 X 11 postcard. Traditionally, the 6X11" postcards are the most bang for your buck. The EDDM mailing program is pretty cool. It's a little tricky to locate it on their website but you'll find it. Then you can type in the zipcode you want to look in and you can pick areas by "carrier route" within the zipcode...which will show you the streets and therefore the subdivisions.

 

If you want to know more about it, feel free to contact me.

 

Robert Gould

760-652-5360

ImageOneAds.com

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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