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b1qwkbird Contributor

b1qwkbird

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So I went ahead and pulled the trigger on getting involved with Kukui. Since marketing is not my strong point (at all) it makes sense to let the experts handle it to me. I am impressed with how you can tailor your involvement in the campaign.

 

Does anyone who is currently with them (or not and just good with marketing) have any suggestions? I have the questionnaire call on Monday to get everything started up so I want to be as prepared as possible. My main goal in using them is for new customer acquisition. Customer Retention and reviews are an added bonus of the program. I have been blessed with a great service writer who makes our customers happy consistently. Usually once a customer comes in they are a customer for life.

 

Thanks in advance for any suggestions.

mspecperformance Mentor

mspecperformance

Posted
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If new customer acquisition is what you are looking for then you have to focus a lot on how your website ranks on searches (SEO), reputation management (reviews), and google adwords campaign. These are the 3 main areas where you will attain new customers with kukui. I would highly suggest getting as involved as possible as you will want to tweak pages, build landing pages, keep track of where your leads are coming from, and track all of your ad campaigns through their tracking #s.

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mmotley Proficient

mmotley

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I am with them and I, too, would recommend being involved as much as possible. Honestly, I am not super impressed with my results from Kukui. However, my coach strongly urged me to stick with them and get more involved. Hearing him and a few other very successful shop owners talk so highly of Kukui makes me think I'm missing something. Thus, I am left assuming it's my lack of involvement.

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  • 9 months later...
Handson Contributor

Handson

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Posted (edited)

I did a contract term with kukui. I Left them because their google adwords "experts" did not know you could do a click to call campaign with adwords. They are just a front for programmers in India. Find someone local to you who does this for a living. Most of us are not huge corporation's so why not shop small for your seo too. I now have a page designed by a local girl and I can log in and modify it myself on the fly and I own it and do not have to pay her each month. There are also more affordable options for e mail contacts. I now use the monthly fee I was giving to Kukui to directly buy more adwords hits.

Edited by Handson
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Handson Contributor

Handson

Posted
Posted

Thank you Matthew, that is a lot of great information for free. I am gokng tobget to work implementing most of this as soon as I can.

 

How does one go about makeing multiple home pages, like once the pages are made how do you link them to your domain, do you need multiple domaims?

Handson Contributor

Handson

Posted
Posted

That does help. I have changed the title, it may take time to update. Can you give me some insight on Schema?

 

I was using wordpress, my current developer steared me to wix. What do you suggest as a platform?

RyanGMW Explorer

RyanGMW

Posted
Posted (edited)

I will share my 2 cents. I joined Kukui with the thought they would make my sales soar. We had a .06% increase in sales over the previous year. Once I dropped them and got a web guy who really knows his SEO and landing pages for every area around me and the cars I work on (all things Kukui promised and never delivered) then I really started to take off. We have had 20% sales increase for 2 straight years and dropped them 22mo ago. I let my 1yr term run out and quit. The recorded calls are cool, I caught a few mistakes from my service writer. The dashboard is super slick and cool to have all the data at your quick fingertips. But I don't miss it. I don't miss getting billed $999/mo either. I now spend 200-300/mo for my small local guy and have better traction and a personal touch of someone coming to my shop once a month to check on my progress and make it work for me. Kukui is good for big shops, but I am a 3 man operation, and we just couldn't justify the expense to benefit ratio. I firmly believe in having a strong web presence. We built this shop on the internet, in the age of the internet (6yrs old now) and it really works, but there is nothing better than word of mouth among friends! Hope this helps.

Edited by RyanGMW
  • 1 month later...
RyanGMW Explorer

RyanGMW

Posted
Posted

Going to try to address both of the last posts here:

 

Handson - I don't believe it! WIX? Are you kidding? At least that explains things. I am not familiar with the back end of WIX because I don't use them. The reason is that they use a lot of flash and other graphic type things to make it easy... but easy doesn't work all the time. Remember, SEO is about WORDS - NOT Graphics, flash and all that. I don't even think you can add schema to a wix site.

 

The best suggestion I have is to start at http://schema.org/

 

As for platforms, Wordpress is the leader because it works. With that said, it's not just Wordpress, it's the plugins that make a good platform great.

 

RyanGMW: Glad to see that you site is working for you. The recorded calls can be a HUGE advantage. We set them up on all our sites and include a text message platform running off the same number. Are you serious about the $999/mo? I knew they charged a lot - didn't know it was that much.

 

With respect to stats and dashboards, we give that up a long time ago. The reason?? Guys get all excited about seeing the information - but it doesn't do anything. It;s sort of like that old "paralysis or analysis". The only thing that matters is the results. If you want to have fun... get a dog, right?

 

Hope this helps!

 

Matthew Lee

"The Car Count Fixer"

Dead serious. Their base price when I had them was $999/mo with a 12mo minimum contract. I stopped it at the 12mo end.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
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