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Basic stuff really... Making customers concerns a priority, addressing them, following up, etc.

We are a small business and I run both of our locations, but Im not able to be at the front desk of both locations, so our techs cover the front as well. They are awesome, just need some training on customer interactions.

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I would suggest you look into hiring a person to exclusively work the front end of your business. You'll see a big increase in technician efficiency without them having to answer phones and attend to customers.

 

Besides that I would look into an in person training course. What has been working very well for us is the Elite Masters Course. If you need more info you can contact me via email at [email protected]. It is not a cheap program, its rather expensive compared to other programs but if you are looking for lasting results and behavior change conducive to customer service then there are few to no substitutes at least in my experience and research.

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Carl Sewell's book 'Customers for Life' is an excellent read and would be a cheap place to start. I have taken a select few courses from Elite, and I would say the customer service aspect of Sewell's book is better (and much cheaper) than what I have seen from Elite. Elite does a great job at teach sales from what I saw, but Sewell literally wrote the book on customer service.

 

If your employees are paid based on commission, Sewell does a great job at explaining how much a customer is worth over their lifetime. That should give your employees a good idea at how much each customer is worth to them in terms of paychecks, and in turn, encourage them to really work for customer satisfaction.

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Carl Sewell's book 'Customers for Life' is an excellent read and would be a cheap place to start. I have taken a select few courses from Elite, and I would say the customer service aspect of Sewell's book is better (and much cheaper) than what I have seen from Elite. Elite does a great job at teach sales from what I saw, but Sewell literally wrote the book on customer service.

 

If your employees are paid based on commission, Sewell does a great job at explaining how much a customer is worth over their lifetime. That should give your employees a good idea at how much each customer is worth to them in terms of paychecks, and in turn, encourage them to really work for customer satisfaction.

 

 

Carl Sewell's book is very good. I am going through it now. Reinforcement is what is needed. Carl Sewell mentions why we go to church is to reinforce our faith, morals and values. The same has to happen with anything you want your employees to constantly stick to. If you want your shop and your people have a culture of premium customer service you have to have constant reinforcement and frequent meetings.

 

My mention of Elite's master course is that it is the only course that I see that sticks to the principles of reinforcement. Other courses, seminars, and classes are great and there is plenty of value there. I just think Elite takes it a step further with their program.

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  • Have you checked out Joe's Latest Blog?

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      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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