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Posted

Should techs be allowed to hand out business cards? Where I work we do/can hand them out. I have my own which have the business name on them, all my certifications and licenses along with the business phone number not mine personal number. When I hand out my card I always give the customer my Service writers card first and tell them that is who they will be contacting and then I give them my card.

 

I have come across the other "techs" cards (none of which are certified or have any licenses) one has the station name, his name followed by certified technician . On his card he has the ASE certified logo and then just his personal cell phone number. He is not certified nor does he have the stations number on it. The other guys card has the station name, his name followed by Technician specialized in all automotive repair. Followed by his cell number, the station number no where to be found on the card. This guy is very young has no training or schooling in fact is the first guys helper so to speak, he has a uniform but is paid by the other "tech" as his helper. Which in my mind brings up a whole other set of problems possibly legal, but I won't get into that.

 

Any way my thoughts are that these cards they are handing out are a conflict of interest and should not be allowed by any means and if continued the employee should be cut loose. What are you thoughts on business cards, mine are as such .. The way I have my card and hand the customer the service writers card first, I think is acceptable, or have the owner make the business cards for the "techs" with the information that he feels should be on the cards. I don't see a problem handing out the cards as long as the business's name and number is prominent on the card and the techs number is not on the card at all, and his or her qualifications can be and should be on the card. I also think that the service writers card needs to be handed out by the tech along with his or her card.

 

What are you practices or thoughts on the matter of business cards?

Posted (edited)

I have them for my techs, the front is my logo and the back says "Your vehicle was serviced with pride by Technician" one goes in the cup holder of every car.

 

My service advisor has a company card.

 

Pearson Auto

phone number

website

logo

 

and on the back what we do and address

 

Also all repair orders go into a white envelope with logo on the front and a verse on the back.

"provide things honest in sight of all men" romans 12:17

Edited by John Pearson
Posted

The tech's are trying to poach customers. Your boss is an idiot for letting him hand out cards with their cell on it.

 

I have no problem having a tech leave the shop business card with the techs name and MY PHONE NUMBER ON IT. I like the customers to know who worked on the car. Makes it more personal. John Pearson has the right practice.

 

The fact that the tech is putting his personal cell number out there means he is hopping the customer will side step the shop and go straight to him. After all, it wasn't the shop that fixed the car, it was the tech ( in the customers mind). I'm sure if Mr customer called the techs cell, the tech would say " bring it in the shop and we will take care of it".

 

 

Better yet, why doesn't the owner have his wife call from a blocked number and see what the tech says. Would be nice to know if the tech is that devoted to te shop that he takes calls on his PERSONAL cell and tells everyone to come back to the shop. Might open the owners eyes and be an easy cause for dismissal.

 

 

When I was turning wrenches I would leave my card that I had made by the same company that made the shops. It had the business logo and shop phone and it said "your car was proudly worked on by Don Yocum Certified Tech". I would vacuum the drivers area, rub off any paint transfer and scratches, and lube doors, ect ( little things that make the customer happy).

 

The reason I dud this was twofold. One was self serving I'll admit. Customer was stoaked that the shop would do that without being asked ( boss was happy by my initiative) but the self serving part was when the customers returned, they asked for me to work on their cars. It's was money in the bank for me. Service writers liked it because customers felt that if I recommended it, then they must really need it. After all Don did such a bang up job last time, I TRUST him.

 

 

Again, have your boss call the techs cell and see where it goes. I know the only reason I would be doing that is to do side jobs or when I started my own shop, I had a built in customer base. We shall see!

  • Like 1
Posted

The tech's are trying to poach customers. Your boss is an idiot for letting him hand out cards with their cell on it.

 

I have no problem having a tech leave the shop business card with the techs name and MY PHONE NUMBER ON IT. I like the customers to know who worked on the car. Makes it more personal. John Pearson has the right practice.

 

The fact that the tech is putting his personal cell number out there means he is hopping the customer will side step the shop and go straight to him. After all, it wasn't the shop that fixed the car, it was the tech ( in the customers mind). I'm sure if Mr customer called the techs cell, the tech would say " bring it in the shop and we will take care of it".

 

 

Better yet, why doesn't the owner have his wife call from a blocked number and see what the tech says. Would be nice to know if the tech is that devoted to te shop that he takes calls on his PERSONAL cell and tells everyone to come back to the shop. Might open the owners eyes and be an easy cause for dismissal.

 

 

When I was turning wrenches I would leave my card that I had made by the same company that made the shops. It had the business logo and shop phone and it said "your car was proudly worked on by Don Yocum Certified Tech". I would vacuum the drivers area, rub off any paint transfer and scratches, and lube doors, ect ( little things that make the customer happy).

 

The reason I dud this was twofold. One was self serving I'll admit. Customer was stoaked that the shop would do that without being asked ( boss was happy by my initiative) but the self serving part was when the customers returned, they asked for me to work on their cars. It's was money in the bank for me. Service writers liked it because customers felt that if I recommended it, then they must really need it. After all Don did such a bang up job last time, I TRUST him.

 

 

Again, have your boss call the techs cell and see where it goes. I know the only reason I would be doing that is to do side jobs or when I started my own shop, I had a built in customer base. We shall see!

Of course he is side stepping the business, the guy is gone 6-7 hours out of the day .. The owner knows this he sees the guy behind the local mc donalds working on cars when he should be at work. The owner has no idea how to run a buisness. I have brought the cards to him many times and told him it is a huge conflict of interest. See the problem with the last few owners that have owned the shop is that they don't understand that you treat people right they will come back over and over and you will make money for several years vs. getting as much as you can the first time you see them.

 

They seem to think they need to have a mechanic in all bays at all times or at least in this case employ a mechanic for each bay. If you have one cow that fills 5 jugs of milk a day you can sell , you buy 10 jugs you are still are only going to get the 5 jugs filled, but if people keep coming back for the milk you will in time be able to buy another cow, which will then fill the other jugs. They seem to think the more mechanics in there the more money they are going to make. not true you may even loose work due to the caliber of people you are hiring not to mention with the guys they have now he is losing money hand over fist with there selling tactics and ripping people off. Anyway that is just one more reason I am looking to open my own shop.

 

shop owners need to have the ability and mental power to fire people and not feel sorry for them , it is your business, and just like a dog sled team only going to be as fast as is slowest dog, or like a chain only as strong as it's weakest link. Fill your shop with good honest guys and you can see that checkered flag , fill it with a bunch of hacks you will see then negative bank account and be able to honestly say " I once owned a repair business "

Posted

I say it is good for techs to have a business card. But only with company info. I disagree with the giving out second biz card even if AFTER the service writers cards. What REALLY is the purpose for 2 biz cards?? The customer can still request you by name, they don't need your cell #. We've all been there done that....let's be real.

Posted

I say it is good for techs to have a business card. But only with company info. I disagree with the giving out second biz card even if AFTER the service writers cards. What REALLY is the purpose for 2 biz cards?? The customer can still request you by name, they don't need your cell #. We've all been there done that....let's be real.

Davine4real,, I think you miss understood what I wrote.. I give my business card out with the service writers card.. I give them his card since that will be their point of contact. I then give my card which has my certifications/qualifications and my name along with the business name and phone number.. my cell phone number is NOT anywhere on my business card. My business card is so the customer can request me by name, the ones that don't already know me.. And " we've all been there done that " is a bunch of crap cause I have never ever in my 25 years of working there given my business card with my cell phone number on it so .... let's be for real.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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