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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the TST Big Event, industry trainers Eric Ziegler and Pete Meier dive into the growing challenges technicians and shop owners face in staying current with technology and why continuous education is no longer optional. The conversation highlights key issues including the liability risks of inadequate training, the double-edged sword of social media as an information source, and the power of peer-to-peer knowledge sharing. Eric and Pete also stress the importance of actively applying what’s learned, not just passively consuming information, and how networking with other professionals can accelerate growth.
Eric Ziegler, EZ Tech Mentors. Eric’s previous episodes HERE.
Pete Meier, Training Manager, Dorman Products. Pete’s other episodes HERE
Show Notes:
Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction to the Episode (00:00:00) Overview of Training Importance (00:01:03) Cultural Shift in Training (00:03:04) Incentivizing Training (00:04:08) Training Formats and Challenges (00:05:00) Technician Growth and Retention (00:06:55) Advocating for Continuing Education (00:07:40) Financial Commitment to Training (00:08:20) Cultural Commitment to Education (00:09:24) Awareness of Training Resources (00:10:09) Networking at Training Events (00:11:19) Building a Positive Training Culture (00:12:52) Value of Training Experiences (00:14:04) Networking Importance (00:14:38) Training Takeaways (00:14:59) Building a Training Culture (00:18:56) Mentorship in the Industry (00:19:05) Service Information Awareness (00:21:50) Consequences of Ignoring Updates (00:22:39) Importance of Accurate Training (00:26:02) Battery Maintenance and Diagnostics (00:28:17) Technician Homework (00:30:53) Social Media's Role in the Industry (00:31:22) Generational Changes in Automotive Skills (00:33:30) Quality vs. Price in Automotive Services (00:36:40) Vetting Information Sources (00:38:24) Making Training Practical (00:41:19) The Forgetting Curve (00:42:19) Taking Action on Learning (00:43:05) Business Perspective on Training (00:43:43) Changing Technician Compensation (00:44:53)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.
In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.
From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.
Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.
Hit play, and get ready to turn hiring from a headache into a strength. 👊
Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Promotive
Show Notes with Timestamps
Introduction to the Podcast (00:00:01) The podcast is introduced as part of the aftermarket radio network. Guest Introduction (00:00:10) Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion. Personal Anecdote on Hiring (00:01:22) Kim shares her first impression of Lisa at an industry event and their delayed connection. Marketing and Hiring Discussion (00:02:22) Kim highlights the importance of marketing in attracting both customers and future team members. Childhood Reflections on Blue-Collar Work (00:03:31) Kim reflects on societal views of blue-collar jobs and their financial misconceptions. Recruitment Challenges in the Industry (00:04:33) Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies. Understanding Headhunters vs. Recruiters (00:05:23) Lisa explains the difference between headhunters and recruiters in the hiring process. Recruitment Process Overview (00:06:45) Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation. Common Hiring Problems for Shops (00:09:13) Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring. Importance of Speed in Hiring (00:09:41) Lisa stresses the need for quick responses to applicants to secure top talent. Marketing's Role in Job Descriptions (00:12:10) Discussion on how marketing strategies influence job titles and descriptions to attract candidates. Optimizing Job Listings for Mobile (00:13:04) Lisa advises shop owners to check how their listings appear on mobile devices for better visibility. Balancing Job Specificity and Attractiveness (00:15:28) Lisa talks about the need to balance specificity in job titles without deterring potential applicants. Job Posting Strategies (00:18:28) Discussion on effective places for shops to post job openings. Candidate Treatment (00:18:39) Advice on treating job candidates like customers for better recruitment. Data Capture Importance (00:18:47) Emphasis on capturing candidate data for future recruitment needs. Using Job Boards (00:19:55) Recommendations on utilizing various job boards for recruitment. Applicant Tracking Systems (00:20:51) Benefits of using applicant tracking systems for managing job applications. Building a Candidate Database (00:21:53) The importance of maintaining a database of potential candidates over time. Social Media for Recruitment (00:22:46) Using social media ads for recruitment and the challenges involved. Referral Programs (00:23:43) Encouraging employee referrals as a strategy for finding candidates. Team Referral Incentives (00:25:27) Impact of financial incentives on employee referrals for job candidates. Maintaining Candidate Connections (00:25:50) Importance of staying in touch with candidates for future opportunities. LinkedIn for Hiring (00:27:15) Discussion on the effectiveness of LinkedIn for hiring technicians. Marketing's Impact on Hiring (00:28:01) How a shop's marketing affects their ability to attract good candidates. Consumer Reviews Influence (00:28:56) The role of online reviews in shaping potential candidates' perceptions. Showcasing Company Culture (00:30:27) The significance of showcasing company culture to attract talent. Careers Page Importance (00:32:55) Discussion on the essential elements of a careers page for attracting talent. Website for Customers and Employees (00:33:44) Lisa shares insights on designing websites for both consumers and potential employees. Showcasing Team Members (00:36:04) Importance of displaying employees on the website to attract future talent. Training and Retention Strategies (00:37:12) Discussion on the significance of training and retaining employees after hiring. Engagement During Transition (00:38:20) Keeping candidates engaged between signing the offer and starting their new role. Making First Days Special (00:40:10) Ideas for creating memorable first-day experiences for new hires. Responding to Negative Reviews (00:43:16) Advice on handling negative feedback and its impact on employer branding. Reputation Management (00:45:24) The importance of maintaining a positive reputation as an employer. Finding Pro Motive (00:48:28) Information on how to connect with Pro Motive for hiring assistance. Closing Remarks (00:49:14) Wrap-up of the episode and encouragement to listen to future shows.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Click to go to the Podcast on Remarkable Results Radio
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By nptrb
Running an auto repair shop comes with a unique set of challenges, and managing your finances is a big one. Whether you’re just starting out or looking to scale, understanding cash flow management for auto repair shops is crucial to your long-term success.
In this post, we’re sharing practical, actionable strategies to help you take control of your shop’s finances and boost your auto repair business profitability—without sacrificing service quality or customer trust.
What Is Cash Flow and Why Is It Important?
Cash flow refers to the money moving in and out of your business.
For small businesses like yours, positive cash flow ensures that you can pay your team, keep parts in stock, handle operating costs, and still have something left to reinvest in growth.
When cash flow gets tight, it affects everything—from your ability to take on more jobs to your peace of mind. That’s why improving cash flow in small businesses, especially in the auto repair industry, is one of the smartest moves you can make.
Common Financial Challenges Auto Repair Shops Face
Auto repair shops often experience:
Slow payments from customers or insurance companies High up-front costs for tools, equipment, and parts Seasonal dips in customer volume Discounting services too frequently Recognizing these patterns is the first step toward smarter cash flow management in your business.
5 Financial Tips to Improve Cash Flow
Here are some real-world auto repair shop financial tips you can start implementing today:
Streamline Your Invoicing and Payments
Make it easy for customers to pay by offering digital invoicing and online payment options. Send invoices quickly, and set up automated reminders.
The faster you get paid, the better your cash flow.
Review Your Pricing Structure
If your rates haven’t changed in a while, it might be time for a tune-up.
Make sure your pricing reflects the value you provide while also supporting your auto repair business’s profitability.
Manage Inventory and Ordering
Don’t let cash get stuck on your shelves. Track what parts you actually use and only stock what’s necessary. Consider just-in-time ordering to reduce overhead.
Reduce Unnecessary Expenses
Look closely at your subscriptions, software, utilities, and vendor costs. Managing expenses in auto repair shops doesn’t have to mean cutting corners—just being more intentional with your spending.
Create Consistent Revenue Streams
Prepaid service packages, maintenance memberships, or seasonal promotions can help bring in predictable income, smoothing out your cash flow during slow periods.
With summer coming, now is a great time to offer deals on tune-ups for people who will be traveling!
Forecasting = Fewer Surprises
Cash flow forecasting allows you to plan for upcoming expenses and income. This helps you avoid financial surprises and confidently make big decisions—like hiring another tech or investing in new equipment.
Even small adjustments in how you manage your shop’s finances can have a big impact over time. Staying proactive and strategic helps ensure your shop is profitable, sustainable, and ready to grow.
Taking control of your finances starts with understanding your numbers and making small, consistent changes. By focusing on cash flow management for auto repair shops and applying smart financial tips tailored to your industry, you’ll be in a much stronger position to weather the ups and downs of your business.
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By Joe Marconi
Over the weekend I met a 67 year old shop owner who has been in business for 41 years, and still involved in the day to day operations. He added that he has done nothing to plan for his future and his exit.
Life can throw us a curve ball at any age, are your properly prepared.
I know it sounds a little crazy, but the right time to get you business ready to sell, is when you first go into business.
What are you doing to prepare for your exit, sale or if life throws you a curve ball?
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By carmcapriotto
In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.
I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.
Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.
If you want to stop playing small and start building something truly great, this episode is for you.
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
EOS One
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold
The Vision Driven Leader - Michael Hyatt
Stop Delaying Your Dreams: Time to Take Action
Show Notes with Timestamps
Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel. Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company. Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing." Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth. Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions. Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service. Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing. Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients. Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change. Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team. Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature. Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content. Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity. Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example. Big Dreams and Ambitions (00:15:45) Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals. Vision, Mission, and Values (00:16:48) He explains the significance of having a clear vision, mission, and values for a successful organization. Sponsor Message: RepairPal (00:17:48) Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers. Sponsor Message: App Fuel (00:18:48) Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention. Core Values and Their Importance (00:19:57) Brian shares his realization of the value of core values in decision-making and company culture. Litmus Testing New Hires (00:20:59) He describes how to evaluate potential hires against the company's vision, mission, and values. Understanding What You Want (00:21:55) Brian emphasizes the importance of defining personal and business desires beyond just financial goals. Creating a Clear Vision (00:23:51) Discussion on the necessity of a detailed, clear vision for a business to guide its direction. Proximity to Your Dreams (00:26:56) Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations. Crafting Your Vision (00:28:50) Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine. The Importance of a Clear Direction (00:29:46) He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved. Creating a Target (00:30:41) Discusses the importance of having a detailed vision as a target for business goals. Vision Details (00:31:37) Explains the components of a business vision, including specifics about services and operational metrics. Dream Big (00:34:25) Encourages thinking big without worrying about how to achieve those goals initially. Historical Example: JFK (00:35:32) Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership. Sharing the Vision (00:37:33) Stresses the need to communicate the vision clearly to the entire team for buy-in. Selling Down the Ladder (00:38:27) Describes the process of sharing the vision, starting with leadership and moving downwards. Feedback and Buy-In (00:39:19) Highlights the importance of receiving feedback and fostering genuine buy-in from team members. Repetition of Vision (00:40:12) Discusses the necessity of repeatedly communicating the vision to ensure team alignment. Crafting the Vision (00:42:20) Brian reflects on his personal goal to create a detailed vision for his organization. Importance of Shared Vision (00:43:34) Concludes with the significance of a shared vision for team alignment and achieving business goals.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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