Hands On

We use mechanicsnet now instead of demandforce. Same program, $100 less per month, and mechanicsnet is not selling your database like demandforce is.

I would find a good agent and start there. I would also seperate the two businesses completly, different names, books, licenses ect, and get each it's own insurance. That way you will know for sure if both businesses are making you money or if you should let one go to focus on the other.

Yeah my first shop was a partner ship, Never again. Find a silent investor instead.

Oh yeah, off topic, but related to posts in this topic. I used facebook to sell a car today. Posted the car and boosted the post for $20. The post got shared and the buyr is on his way down.

I guess I am not going to renew this year either. They wanted $560 for the year. I told them I would offer $250. She said it doesnt work that way, its based on how many employes you have. I told her I had one employee. She offered $390. I will be respectfully Declining.

I do what carbtech does. I also pay my techs salary so i dont have to worry about them rushing. I also market appropriately so i dont get price shopping calls. I always offer to look at the car for free but insist on seeing it before giving a price. I have a 95% closure rate and cover diag time with a better profit margin and high average ro and high jobs written per ro. Customers never feel like they payed for nothing and i can focus more on educating about maintaining and the repairs and spend less time trying to teach them why a charge is written as diag instead of just adding .5 to an hour across the ro as .1 or .2 per job. I am not lying to the customers any more then you are when you sell a $0.49 light bulb for $3.49. If some one ever asks why the extra time (has not happened yet) I explain that we torque everything. Which we do. Or that we needed extra time for research or any other number of legitimate reasons. People that do not like to pay for diag will not notice they are if you can hide the extra charges without being too agressive about it. Free code checks and free tire pressure checks should be thought of in the same way and your missing out on a very loyal customer base if your not doing both. I just had an argument with a local dealer because the customer wants to bring the car here and the girl at the counter would not tell me what code it had without getting $100. Really? You know autozone will right? Customers arent that stupid any more. Marketing.. if your using discount coupons to get new customers your asking for price shoppers. If your putting out coupons then getting mad at price shoppers your really throwing all of that marketing money away. A coupon as a business owner says i am Willing to do some discount work to gain volume. If you do not want people calling for a price stop the coupons and focus on your reviews. If you do get a referral and they need a price give it to them. If you earn that refferals business it will usually fan out again when they say they found you cause so and so referred them. If you turn away that referenced person or blow them off when they call for a price, they will instead tell the person that referred them that you were rude and you could lose both as customers.