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Scripts for Service Advisors


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Does anyone currently use scripts for recommendation of common items for service advisors (filters, fluid exchange services, belts, etc.)? I've noticed that my advisors currently don't really go over WHY a filter, fluid exchange, etc. should be done but more so just recommend the service to the customer. If you do use scripts, anyone willing to share?

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Hi,

 

I think some form of scripting can be beneficial, especially until service advisors feel comfortable selling service and explaining the "why" behind recommendations. Our Pro Call software (think caller ID with built-in, color-coded customer spending history, previously recommended services, etc). can script service advisors when they're answering the phone. That could be a good start to getting SAs comfortable selling services without a customer standing in front of them. Scripts could be adapted to in-person interactions as well. Hope that helps.

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5 Star, Scripts can keep the presentation on point, but the service advisor must believe in what they are selling. To that end I recommend vendor training for the service advisors (Wynns, BG, etc) on the fluid services. Let them get some details, like that brake fluid is hydroscopic, how fuel systems develop varnish, the benefits of upper air intake cleaning. Do some needed services on the advisors personal vehicles. Once they are believers it will shine thru their sales presentation.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
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