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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
Erich and Lauralee Schmidt went to a 4 day work week during COVID and haven't looked back. They also have an app for their shop with benefits to customers.
Erich and Lauralee Schmidt, Schmidt Auto Care, Springboro, OH Show Notes:
4 day work week- exhaustion during COVID, started cutting Fridays with three day weekends. Prefaced it as summer hours and would go back to 5 days in the fall. They never went back to 5 day work week. Revenue, productivity, and efficiency increased. 8-7 pm work hours. The check-in process includes 4 day work week schedule. 40 hours of training a year minimum- observing efficiency, open communication, partnering with employees with their training. Training is a requirement when hiring employees. “Where are your interests?” Service Advisor=Serice Specialist Free Schmidt Auto Care App- started 6 years, App Fueled is a customizable garage for clients and a bevy of services outside of just communication. Special pricing, birthday specials, loyalty touch points. 30% of the customer base has the app. Had ADAS for 3 years, one of the first in the area to get it. Program and calibration.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
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Important Books
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Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
If you are going to Vision in March, please stop by the Elite booth and say hello to Kevin Vaught, Tom Amero and the new Owner of Elite, Darrin Barney!
Also, two great training sessions by Elite...
High Impact Service Advisor Sales Course - Tom Amero and Darrin Barney
March 2nd, 1:00 pm-5:00 pm
People buy from people, not companies. As a Service Advisor, what you say and HOW you say it has a huge impact on whether or not people move forward with doing business at your shop! In this class, we will help you generate higher profits through increased sales, more repeat business, and more referral business. We will talk about how to ethically build relationships with your customers and how you can help them view you as a trusted credible expert. This course will be led by Tom Amero, an Elite Certified Sales Trainer. With over a decade of sales, sales training, and leadership experience, he will help Service Advisors build their confidence and gain the tools they need to create more success. Come to this training and let's get your Advising skills to the next level!
The Care and Feeding of your Superstar Techs and Advisors - Darrin Barney
March 3rd, 8:00 am - 11:30 am
Everyone knows how important your team is for the success of your business. But in reality, how many people are able to find and most importantly, keep those superstars once they get them on their team? Darrin Barney will show you a road map that will allow you to find, keep and grow your most important asset.. Your employees. Darrin and his team have grown his shop to one of the largest independently owned auto repair facilities in North America, and they have customers, literally around the world. His unparalleled success quickly caught the attention of the industry, and it’s brought about his being featured in countless podcasts and nationally published articles, he’s been on the cover of Auto Inc. magazine, and he’s spoken at number of the industry’s largest events. He is also currently the President of Operations at Elite. Here are a few of the topics that Darrin will be discussing.
ELITE WORLDWIDE
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By Joe Marconi
Happy New Year to all Auto Shop Owner members and their families! It's been a wild ride the past few years, but automotive shop owners and their staff are amazing and resilient people!
Let's make 2023 and beyond our best years!
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By carmcapriotto
Guest host and shop tour with Dan Hensel and Rachael Barraclough, Amton Auto & Truck, Tonawanda, NY. They have two shop mascots and an intern who loves working with his hands.
Dan Hensel and Rachael Barraclough, Amton Auto & Truck, Tonawanda, NY.
Show Notes:
5 bays- 25% fleet work Skeleton mascot- never took down after Halloween, gets decorated for all holidays now Mya- shop dog Intern Nolan- Big Picture program, Nolan's been at the shop since March 2022. He loves the hands-on work, retains information well, positive experience for both the shop and Nolan. Teaching on a different level. Part time employee- clean and maintain shop few days a week, retiree Best Bathroom in Western New York!
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the 2022 Transformers Summit with Mike Searls, President of ThiN AiR Brand, a toy company. Mike is a serial entrepreneur and he brings his passion for reinvigorating businesses to this episode. His secret? Find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow. Mike Searls, President at THiN AiR Brand
Show Notes:
95% of companies never make it to 1 million dollars. When business owners are unable to change or unwilling to change, they tend to stagnate, hit that glass ceiling, and they can't grow In business, your job is to find out what works and do more of that, find out what doesn't work and stop doing that, the faster you can do that, the faster you grow. Money makes you more of what you already are. So if you're a good operator, money can be great, but if you're not a good operator, money will make you an even worse operator Most businesses have plenty of lead flow, but they don't have enough conversion Find a problem, solve it, create a system around it, and then delegate it Your goal in life as a business owner is to create systems and find people who are better than you EOS (Entrepreneurial Operating System)- best results and buy in are from the employees What do you want your life to look like? What do you want to accomplish? What do you want to build? A lot of entrepreneurs feel like they're not successful or not achieving their total dreams. They're not in their passion job. You don't have to love the industry you're in to have passion for it, it develops over time. If you love building something and you love winning, you're in a great industry to do that. Take the time to execute, and determine what you want to build, the love will come back If you're finding yourself in a rut, you're just unable to get to that next level. Fix yourself and get your self-esteem back (health, family etc). Start with your service, make sure you're offering world-class service. Then go to your sales, making sure you're selling it well so that you're getting more business. Third, work on your marketing, feed that marketing funnel, and then fourth, work on your operations.
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Click to go to the Podcast on Remarkable Results Radio
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