Quantcast
Jump to content

Recommended Posts

Posted

Some of you may know my shop is a German Car specialty shop. We Service BMW, Mercedes, Audi/VW, Mini (no Porsche not sure if I want to invest in that).

 

We do ZERO fleet work. My general outlook on fleet work is that I would be competing against a ton of bottom dollar shops out there and there are just too many people out there that do not understand what quality work is. With that being said I am thinking about how to rearrange a few things in my shop and also add a 6th lift for productivity and efficiency purposes. If and when I do I was thinking why not add a lift capable of working on Sprinters. It is after all sort of a Mercedes LOL and from what I am told I should be able to charge a decent rate for labor and the parts are expensive. If I can attract a few accounts that may see value in a German Car shop servicing their German work vans/trucks I may be able to add some significant dollars.

 

I'd like to get some input on what I should expect with this also specifically if anyone works on a lot of Sprinters. What payment terms do you set with fleet accounts? Your price on labor and parts comparatively to your normal rate? How fast do they expect turn over?

Posted

I have limited experience with Sprinters. Frustrating to work on if you don't work on Mercedes. Problem with the turn signal switch turned into headache. The fleet stuff we do is national account work set up through franchisor. Everything is discounted 10-20% depending upon company. Good work but paperwork is something of a headache.

Posted

Sprinter service can be profitable in the fleet format. Sprinters have pattern failures that become profitable after the learning curve. The multi function switch xrac mentioned is typical. Sprinters also need rack and pinions, oil coolers, turbo resonators, and light bulbs and tail light assemblies to name a few items. The key is to get paid for all the little things you do, and use the right parts vendor. The shop I work with uses Johnson Industries, they speak fluent Sprinter and they usually have a good amount of stock. The advantage of fleet service is the steady work, and getting efficient at typical repairs. Be prepared because other independent Sprinter owners will flock to you as well once the word gets out.

  • Like 1
Posted

I think that labor charges, parts mark up and warranty depend on quite a few variables. I would crunch some numbers to get to the answer. Consider the following :

 

How much potential repair volume is there, like number of Sprinters and miles driven in a particular time frame.

 

Parts mark up and labor charges depends on what is typical retail in your area, what this fleet may be used to paying, and most important, what you need to keep this deal profitable for your shop.

 

Warranty for fleets should be 90 days or so. Fleet vehicles are typically driven like they were just stolen.

 

Do your homework, decide what you are willing to do and keep it profitable for your shop. Put your proposal in writing and have a meeting with the principals.

 

I can also tell you that labor guides are skinny on the Sprinter, So charge accordingly. Its hard to beat the clock on these.

 

What ever happens, do not undercut yourself and your shop. Stick to your needed numbers.

  • Like 1
Posted

We service sprinters and we are not a bottom feeder shop. We have an Autologic scan tool which takes care of all sprinter needs under the Mercedes Benz. Actually easy to work on and since no one else thinks they are.

  • Like 1
Posted

We service sprinters and we are not a bottom feeder shop. We have an Autologic scan tool which takes care of all sprinter needs under the Mercedes Benz. Actually easy to work on and since no one else thinks they are.

 

Thanks for your post! We also have a Autologic unit dedicated strictly for Mercedes. From what I understand the factory MBZ tool actually no coverage for Sprinters.

 

 

 

 

Thanks bstewart. I've read those articles already as well as another one from shopownermag.com that were helpful. I want to go into this with my eyes wide open to make sure we are profitable and waste little time with getting it up and running when it comes time.

Posted

The fleet customers we have had in the past were always looking for someone to do it cheaper and I understand that. We do a lot of government vehicles through GSA and they can be tough customers, but they pay by credit card and in our town, they have a LOT of vehicles, primarily late-model domestic. We don't see Sprinters. Wonder where they are going?

Posted

Thanks bstewart. I've read those articles already as well as another one from shopownermag.com that were helpful. I want to go into this with my eyes wide open to make sure we are profitable and waste little time with getting it up and running when it comes time.

I agree those articles are very good, especially the checklist on this article:

http://www.ratchetandwrench.com/RatchetWrench/December-2013/Make-Fleet-Service-a-Valuable-Addition-to-Your-Shop/

 

As with everything, there is the benefit to the shop and the benefit to the customer.

And it has to be a win-win for both parties. Like all customers, they need someone

they can really trust to take care of their vehicles.

 

What the fleet customer needs is to have their vehicles running because when

a vehicle isn't running, they're not making money.

 

There are many aspects to beginning a successful relationship with a local business owner,

but one of the keys is to be clear about how you do business and how you're going to take

care of the customer's vehicles for them.

 

In other words...

Doing preventative maintenance is the key to helping that business owner keep that

vehicle on the road. In their mind, they make think it's all about fixing today's problem.

The bigger picture is: It's all about keeping the vehicle maintained so that you can

catch potential problems before they become major problems.

 

So, if you have a standard inspection process in place for your regular customers,

you're going to use the same process every time a fleet vehicle comes into the shop.

 

The customer needs to be able to understand and buy into that whole concept or

the program will fail.

 

From a shop's standpoint, fleet work can be a nice addition when priced properly, and

as long as the shop's workflow is organized to handle their special needs.

 

 

  • Like 1
Posted

I agree those articles are very good, especially the checklist on this article:

http://www.ratchetandwrench.com/RatchetWrench/December-2013/Make-Fleet-Service-a-Valuable-Addition-to-Your-Shop/

 

As with everything, there is the benefit to the shop and the benefit to the customer.

And it has to be a win-win for both parties. Like all customers, they need someone

they can really trust to take care of their vehicles.

 

What the fleet customer needs is to have their vehicles running because when

a vehicle isn't running, they're not making money.

 

There are many aspects to beginning a successful relationship with a local business owner,

but one of the keys is to be clear about how you do business and how you're going to take

care of the customer's vehicles for them.

 

In other words...

Doing preventative maintenance is the key to helping that business owner keep that

vehicle on the road. In their mind, they make think it's all about fixing today's problem.

The bigger picture is: It's all about keeping the vehicle maintained so that you can

catch potential problems before they become major problems.

 

So, if you have a standard inspection process in place for your regular customers,

you're going to use the same process every time a fleet vehicle comes into the shop.

 

The customer needs to be able to understand and buy into that whole concept or

the program will fail.

 

From a shop's standpoint, fleet work can be a nice addition when priced properly, and

as long as the shop's workflow is organized to handle their special needs.

 

 

I agree Elon that is sound advice. I was most certainly going to be instituting preventative maintenance measures and a specific inspection process tailored to my fleet clients. Other than sprinters I may be able to attract some luxury car rental/livery companies depending how they do business (do they spend money to maintain their vehicles). The largest advantage I see with Fleet work for me is having vehicles on schedule to ensure car count.

 

Elon when you mention "priced properly" what are some generally accepted practices? How much should be "discount" our labor in order to attract these accounts. I am not a fan of discounting and maybe that isn't the right word. I am guessing I may have to set a separate labor rate entirely for Sprinter work as it is a "truck" and my pricing is based off of passenger vehicles. How about parts? what kind of GP should i be looking at if my regular GP margine is >50%

Posted

Pricing is a BIG subject and there is no ones-size-fits-all answer. Plus it's another case of

looking at things from the shop's standpoint - and the customer's standpoint.

From the shop's standpoint first...

Parts and labor pricing is situational and needs to based on a number of factors, such as:

  • How you want to position yourself in the marketplace
  • Your retail customer / commercial customer ratio
  • The vendors you use
  • How you're buying (Buying "right" is key to parts profits.)
  • What is the value you bring (that your competition doesn't have)
  • How well your sales people can communicate that value so that the customer
    knows beyond a shadow of a doubt they made the right choice
    to choose you for all their needs

There are more things that I believe need to be taken into consideration. For example...
using a blanket GP margin for all of your parts may seem like an easy fix... but
from a percentage standpoint, after market parts pricing is different than dealer or
distributor pricing.

 

From the customer's standpoint...

The internet has made it very easy for anyone to do some simple

research and determine what the "Suggested Retail Price" is for your parts.

"Suggested Retail Price" is a phrase your customers are very familiar with

and a comparison method (we have all been taught to use) when shopping..

So, using a blanket GP can put you in a situation where the consumer is going
to feel ripped off if/when they do any research and see they were charged way more
than the easily available, published prices for that same part.

What that means is: Parts have become somewhat of a commodity. You can

still make a profit on parts - it's just not where the real money is

The REAL profit opportunity is in your labor because let's face it...

that's the true value you bring to your customer. All of your training, your experience,

your trustworthiness, your tools, including technology, your parts and labor

warranties, etc, etc. The list is endless.

That's what the customer is willing to pay for and is what REALLY sets you apart from

everyone else in your town.

And to answer your direct question to me: Discounting your services is not the way
to build your business or increase your paycheck.

From my experience... having a business model based on providing killer service
at a fair price for all involved... is the only way to build a loyal customer base -

whether it's retail or fleet.

 

 




  • Like 1
Posted

From the customer's standpoint...

The internet has made it very easy for anyone to do some simple

research and determine what the "Suggested Retail Price" is for your parts.

 

"Suggested Retail Price" is a phrase your customers are very familiar with

and a comparison method (we have all been taught to use) when shopping..

So, using a blanket GP can put you in a situation where the consumer is going

to feel ripped off if/when they do any research and see they were charged way more

than the easily available, published prices for that same part.

 

What that means is: Parts have become somewhat of a commodity. You can

still make a profit on parts - it's just not where the real money is

 

The REAL profit opportunity is in your labor because let's face it...

that's the true value you bring to your customer. All of your training, your experience,

your trustworthiness, your tools, including technology, your parts and labor

warranties, etc, etc. The list is endless.

 

 

This is exactly what I was talking about in this thread:

http://www.autoshopowner.com/topic/9381-labor-margin-vs-parts-margin/

I believe this is where the future of the industry should be headed.

Posted (edited)

although somewhat off topic, I dont work on any european cars outside of transmission replacements. They just arent worth the headache. Even the simpler seeming problems turn into a pain in the butt most of the time. And on top of it most of the european cars i see are one that were never maintained, they come in and have 15 codes in the system, and the customer wants to fix it as cheap as possible. I usually have the type of customers that buy the high end cars because they just want the emblem.... Champagne taste with beer pockets... I dont want to deal with them types...

Edited by insomniac
  • Like 1
Posted

although somewhat off topic, I dont work on any european cars outside of transmission replacements. They just arent worth the headache. Even the simpler seeming problems turn into a pain in the butt most of the time. And on top of it most of the european cars i see are one that were never maintained, they come in and have 15 codes in the system, and the customer wants to fix it as cheap as possible. I usually have the type of customers that buy the high end cars because they just want the emblem.... Champagne taste with beer pockets... I dont want to deal with them types...

 

I don't have a lot of those but the ones I do I hate. I seemed to attract them with alignments some how. At least that was when I priced them competitively with the hacks.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience.
      Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue.
      The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive.
      Introduction to the Episode (00:00:19) Changing Perspectives on Technicians as Advisors (00:01:30) The Role of Technicians in Service (00:02:53) Personal Experience with Technicians (00:03:53) Staffing Challenges in Auto Repair (00:06:10) Understanding the Service Advisor Role (00:08:31) Why Technicians Make Great Advisors (00:09:41) Concerns About Transitioning Technicians (00:12:05) Training and Support for Technicians (00:16:46) Business Case for Promoting Technicians (00:17:42) Future Planning for Service Advisors (00:18:50) Recap and Call to Action (00:19:56)
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class The "Great Correction" refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective. Ryan Daily, Business Coach, The Institute Wayne Marshall, Business Coach, The Institute Fred Hule II, Business Coach, The Institute Show Notes Watch Full Video Episode Introduction of Guests (00:00:00) Market Challenges (00:02:14) Customer Education Importance (00:04:01) Effective Communication (00:05:16) Listening to Customers (00:06:49) Value of Language in Services (00:08:34) Customer Trust and Attrition (00:09:21) New Car Sales Impact (00:10:20) Facility Appeal (00:12:26) Investing in Facilities (00:14:09) Profitability Challenges (00:15:17) Mindset Shift in Shop Owners (00:16:16) Value Proposition Discussion (00:17:21) Continuous Improvement in Service (00:18:03) Understanding Profit Targets (00:18:49) Shop Management Systems (00:19:51) Training Service Advisors (00:21:06). Proper Vehicle Inspections (00:22:01) Communication with Customers (00:28:15) Follow  Up Strategies (00:29:45) Educating Customers on Maintenance (00:32:15) Company Culture and Staff Engagement (00:34:02) Understanding Expectations (00:35:59) Customer Engagement (00:36:55) Cultural Impact (00:37:36) Continuous Education (00:39:30) Investment in Staff (00:40:36) Onboarding Process (00:42:33) Industry Transformation (00:44:38) Adapting to Change (00:46:31)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By marxautocenter
      Hello everyone,
       
       Currently we use RO Writer and Auto Vitals to manage our shop workflow. It works out very well overall, but I'm looking for a way to keep track of daily/weekly shop numbers in a clean and easy to read format. We found it difficult to get clear numbers in RO writer, and use the punch in/out feature in Auto Vitals for time keeping (which limits our reporting features in RO writer). I'm looking for other shop owners who use this combination to tell me they way they keep track of their daily/weekly numbers, such as technician hours worked/billed, comebacks, declined work, sold recommended (and develop a ratio from declined work/sold recommended).
       
      I'm working on a Google sheet now, but I'm looking for opinions on what you find easiest to read, while limiting entering too much information multiple times.
       
      Thank you for your comments in advance!
       
      Cheers!
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.
      Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.
      Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.
      The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.
      Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.
      In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.
      Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.
      Introduction to the Podcast (00:00:11)
      Overview of the podcast's purpose and the value it offers to auto repair businesses. Celebrating Episode 200 (00:01:08) Kimberly's Kidney Donation (00:02:06) Highlighting Episode 164 - Unlocking Greatness (00:04:21) Highlighting Episode 170 - Four Day Workweek (00:05:24) Preparing for 2025 (00:07:42) Highlighting Episode 172 - Commitment vs. Interest (00:08:46) Highlighting Episode 175 - The Pumpkin Patch (00:09:58) Highlighting Episode 180 - Profit First (00:11:11) Highlighting Episode 185 - Mom and Pop Shops (00:12:00) Highlighting Episode 186 - Coached vs. Uncoached (00:12:46) Highlighting Episode 187 - Project Alpha (00:13:05) Highlighting Episode 189 - Impact of Politics (00:13:55) Highlighting Episode 192 - Self-Obstruction (00:14:20) Highlighting Episode 193 - Being the Best Shop (00:14:46) Highlighting Episode 197 - Chris's Favorite Things (00:15:30) Looking Ahead to Episodes 201 and 202 (00:15:50)
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity. Doug Robison, Director of Sales and Partnership, Optimize Digital Marketing  Jordan Greene, Director of Product and Partner, Optimize Digital Marketing  Show Notes Watch Full Video Episode Discussion on AI (00:00:00) "Add You to It" Concept (00:02:13) Cautions with AI Use (00:03:56) AI in Customer Interactions (00:05:08) Risks of AI Responses (00:06:18) Personalization in AI Responses (00:07:29) AI's Evolution (00:08:26) AI's Historical Context (00:09:23) Logistical Challenges of AI (00:12:09) AI in Automotive Industry (00:13:11) AI's Role in Marketing (00:14:01) Best Practices for Using AI (00:15:51) Emotional Tone in AI Prompts (00:16:49) Adapting AI for Different Roles (00:17:16) Gemini AI and Source Validation (00:19:59) Caution with AI Outputs (00:21:08) AI's Role in Enhancing Efficiency (00:22:05) Plagiarism Concerns in AI Usage (00:23:00) SEO and AI Integration (00:26:07) Human Oversight in AI Use (00:29:09) Veterinary Analogy in Customer Relations (00:34:29) The Importance of Charging Appropriately (00:34:52) AI as a Virtual Assistant (00:36:10) Utilizing AI for Problem-Solving (00:37:25) AI in Education (00:37:51) Enhancing Communication with AI (00:39:07) Efficiency Through AI (00:39:38)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...