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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience.
Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue.
The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive.
Introduction to the Episode (00:00:19) Changing Perspectives on Technicians as Advisors (00:01:30) The Role of Technicians in Service (00:02:53) Personal Experience with Technicians (00:03:53) Staffing Challenges in Auto Repair (00:06:10) Understanding the Service Advisor Role (00:08:31) Why Technicians Make Great Advisors (00:09:41) Concerns About Transitioning Technicians (00:12:05) Training and Support for Technicians (00:16:46) Business Case for Promoting Technicians (00:17:42) Future Planning for Service Advisors (00:18:50) Recap and Call to Action (00:19:56)
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By marxautocenter
Hello everyone,
Currently we use RO Writer and Auto Vitals to manage our shop workflow. It works out very well overall, but I'm looking for a way to keep track of daily/weekly shop numbers in a clean and easy to read format. We found it difficult to get clear numbers in RO writer, and use the punch in/out feature in Auto Vitals for time keeping (which limits our reporting features in RO writer). I'm looking for other shop owners who use this combination to tell me they way they keep track of their daily/weekly numbers, such as technician hours worked/billed, comebacks, declined work, sold recommended (and develop a ratio from declined work/sold recommended).
I'm working on a Google sheet now, but I'm looking for opinions on what you find easiest to read, while limiting entering too much information multiple times.
Thank you for your comments in advance!
Cheers!
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Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike HimesBy Changing The Industry
Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike Himes
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
In our episode this week - roles are reversed!
Our host Craig O’Neill allows himself to be interviewed by a friend of the show - Evan Wisner.
This is one of those conversations you can turn on - laugh, and learn with.
The reason for this role reversal? Evan had suggested it would be good for our listeners to get a chance to hear more about the journey which led Craig to develop a passion for focusing on communication and dive into what Craig sees as his goals with the podcast.
Evan asked many questions which drew out meaningful discussion on topics including:
Craig’s Early experiences in the industry What it’s like to grow up within the industry and it’s stigmas The effect a good ‘ambassador’ can have on others perspective of the industry Formative feedback that promoted early interest in communication skills Perspective on technology in communication pros/cons Craig’s mentors and the most important advice he’s received Early obstacles to improving communication and mindset Developing the ability to choose not to take offense to things Toastmasters then vs now. The joy of observing others improve their skills A reminder that it’s about progress, not perfection.
Loyal listeners will find plenty of inspiration in this episode and emerge feeling great about the talent in our industry, and the value of friendships and relationships developed around mutual purpose. Those who have become familiar with Evan will appreciate the back and forth conversation that flows through many very thoughtful questions.
The Word of the Day:
Heedful
- adj -
Aware of and attentive to.
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Watch Full Video Episode
Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By champtires
Champtires has dropped prices on more than 8,000 tires. The markdowns – which are mostly between 15 and 20 percent per tire – are on top of the company’s everyday low prices for high-quality used and take-off tires.
BF Goodrich, Bridgestone, Continental, General Tire, Goodyear, Hankook, Michelin, Pirelli and many other brands are included in the price drops.
Discount Examples:
CONTINENTAL PROCONTACT TX 245/45-19 98 H with 8/32 tread
Regular Price: $146.67
Markdown Price: $126.27
FALKEN PRO G5 CSV 235/60-18 107 V with 10/32 tread
Regular Price: $92.62
Markdown Price: $74.10
FIRESTONE DESTINATION LE 3 275/45-20 110 H with 8/32 tread
Regular Price: $113.40
Markdown Price: $92.99
MICHELIN_DEFENDER2 TAKEOFF 215/45-17 91 H (less than 50 miles driven)
Regular Price: $165.19
Markdown Price: $140.41
YOKOHAMA YK-CTXv225/60-18v100 H with 8/32 tread
Regular Price: $53.86
Markdown Price: $43.09
To find tires that are included in the sale, start by searching at www.champtires.com. Tires that have been discounted will have a new price displayed in red.
Free shipping is included on all orders placed through Champtires.com.
Established in 2009, Champtires is one of the leading sellers of premium used tires in the United States and also sells take-off tires (driven for 50 miles or less) and new tires. Headquartered in West Mifflin, PA, Champtires operates distribution centers in multiple states and two retail locations in the Pittsburgh, PA area.
Prices and availability accurate as of publication date.
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