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How are you folks providing content for Facebook and your websites? I intend to do some myself and find others to share from etc. Any recomendations? Any input on the frequency of Facebook post? I'm planning to start with a "did you know" theme in regards to maintenance based issues related to modern diesels.

 

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The pros talk about posting up engaging content. I've always had a problem finding interesting enough stuff to post so I just ended up posting pictures of cars in the shop and our daily comings and goings. It seems to work rather well for us. I only have a small sampling however I do get a lot of people walking in commenting how much they like our facebook page and all the pictures I post. I am still going to assume posting generic engaging content may have its advantages though.

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I do the same as m-spec. I try to post up pictures of cars in the shop when I can. Engaging content just never seems to work all that well. I'm really considering shooting a few videos and posting them up. Nothing spectacular, HD, or anything. Just a real, no BS, cell phone video shoot maybe showing some bad brake pads, spark plugs, or whatever...

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Videos are a great idea. The key is to build up the page with a few hundred followers, hopefully with people that actually look at your content and comment or at least "Like" it. Videos are a great way to get people involved. I find that even if they are not shop related if they are engaging videos people will stop and watch.

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      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
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      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
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      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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