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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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    • By carmcapriotto
      Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts, and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
      Susan Starnes, Vice President, Emerging Markets of Genuine Parts Company
      Key Talking Points
      General discussion about the penetration of EVs, ADAS, connectivity Her team works closely with training NexDrive program- equipt shops to service EV’s and hybrids, started in the Netherlands in 2020. Looking to roll out and test in the US soon. Having products, training and communication and support around the program.  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members. 
      Joelle Pollack, Director of AutoCare Sales and Marketing
      Lauren Briggs, Sales and Marketing Manager
      Alberta Santistevan, Program Communications Manager
      Anna Price, Program Brand Specialist
      Key Talking Points
      Over 25 major program changes and over 80 AutoCare Programs that the members could take advantage of.  NAPA has over 250 parts to service Tesla Why join NAPA Auto Care? The strength of the brand, you know you can trust Being a woman in the industry- leaning on relationships with others for support  Make sure that you're stopping in at the shops on the road and you're visiting, or in your own town What does your shop look like? Is it clean? are things organized, is it a clean environment for a customer's car to be there?  17,000 app Autocare Centers and you could go to all 17,000 and you're going to have a different conversation at every single one, what they want, what they need, what they think they want, what they think they need. NAPA works with vendor partner programs and educates them, but also listens to them so that we can learn because at the end of the day, they're the ones running their businesses and we're not business owners  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      We are at the NAPA Expo joined by the 2022 Napa Technician of the Year, Meg Lewis. She is the first female winner and is a huge advocate for automotive training and reaching the youth in schools. I’m also joined by Matt Fanslow from the Diagnosing the Aftermarket A to Z Podcast. We discuss goals, passions, work-life balance and advice to women in the industry.
      Meg Lewis, BJ’s Automotive Diagnostic Center, Belfast, ME, NAPA Auto Care Technician of the Year 2022
      Key Talking Points
      Advocate for automotive training- starting as young as you can with schools, especially nurturing women Motivation- her Dad, Meg was tinkering with cars “Tinkerbell” and she expressed interest and fascination. Natural curiosity.  Worked previously in hospitality- learned customer service quickly  Goal-oriented person- be a technician and own her own shop as an endgame. The succession plan will be complete in 5 years as owner.  What do you love to do in the bays? Gets thrill from fixing something that is broken and helping customers.  Tool share program with local BDG group  Work-life balance- Meg’s two kids have always been supportive, brings kids to events  Advice- surround yourself with people that support you and your passions Attracting new hires- incentive program with basic knowledge in automotive, providing training/tools/toolbox to get them in the door. Growing your own technician.  ASE exams- tool for showing areas of improvement  Being the ‘winner’ shouldn't matter if you are a man or a woman  Advice to women- don’t be discouraged; you will face challenges. It will make you stronger  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      I think in the short term, the internal combustion engine is not going anywhere soon. But what about the long term?  If the electric vehicle is to become the dominant vehicle model in the future, how does that change the traditional gas station business? 
      I think it would be interesting to hear from our fellow gas station shop owners, and how they view their future. 
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      It's officially July, which means the NAPA Expo is this month in Las Vegas! If you're going, you aren't going to want to miss Bob Cooper present The Top Shop Playbook for Finding & Hiring Top Techs.   Bob will be discussing what it takes to create an incredible compensation & incentive packages, and how to create a principle-based culture that fosters growth and development.   You'll also learn how to make offers to the superstars that are truly irresistible, and you'll discover easy to apply ways for you to connect with the stars that you are looking for!   Mark your calendars, Bob will be speaking Tuesday, July 19 at 1:00 – 2:15pm & 4:30 – 5:45 p.m., and Wednesday, July 20 at 2:45 – 4:00 p.m. Learn more here! 
       
       


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