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Advice on Offers and Specials for Holiday E-mail Blast

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Any suggestions on what type of specials or offer for a Holiday E-mail Blast?


I was thinking offers for Charging Sys Diag, Winterization (cooling sys flush, wipers, tire checks etc), Battery replacement specials, oil changes etc.


percentage off? Free or lower cost inspections?


Give me some ideas guys. Thanks!!!

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I may throw you a curve ball and please with all due respect, but around the holidays we don't market or advertise. We send out holiday greetings cards and email blasts and travel tips. We also promote that we collect toys for Toys for Tots campaign. Sometimes the best promotion is no promotion at all, just good old fashion greetings and wishing everyone goodwill.

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Good idea.


Joe what do you think about a Holiday E-mail blast just wishing everyone a safe and happy holiday season and a thank you for their business and support and then sending something in January as a New Years special? I'd space them about 4-6 weeks apart.

That is exactly what I do. Customers know who we are and what we do. Building relationships and showing them you really care about loyalty will pay dividends in the future.


I like sending seasonal tips thru a email blast and on social media, highlighting all the concerns people have during the winter months: Tire tips, wipers, the importance of antifreeze, snow tire tips, travel tips, tips if you get stuck, have your battery tested if it's more than 3 years old, etc.. Then I have a link which goes to my web site for more information and my seasonal promotion, which is a winter check(checking all those concerns) with an oil service with a rotation. We also add a BG oil additive and a BG fuel treatment.


I like this type of marketing because it shows more value and it gets the customer thinking about the need for safety and maintenance.


We do this 4 times a year, for each season.

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  • Have you checked out Joe's Latest Blog?

         1 comment
      Have I got your attention? Great.
      Let me start by saying that I believe in giving praise when deserved and letting employees know when they dropped the ball. However, the truth is that no one enjoys being reprimanded or told they messed up.  
      The question is, what is the appropriate balance between the right amount of praise and the right amount of critical feedback? According to studies done by Harvard Business School, the ratio of praise to critical feedback should be about 6:1 – Six praises for every critical feedback. I am not sure if I agree with that.
      From personal experience, I would recommend a lot more praise. The exact ratio doesn’t matter. What’s important is that before you consider giving critical feedback, ensure you have given that employee a lot of recent praise. If not, whatever you are trying to get through to an employee, will fall on deaf ears.
      When you do have to give critical feedback, remember a few things:
      Focus on the issue or behavior; never attack the person, and remain calm in your actions and words Ask the employee for feedback, their side of the story Speak to the employee in private Address the issue soon after it happens; never wait Don’t rely on second-hand information; it’s always better if you have experienced the situation yourself that you want to correct Have an open discussion and find things that both of you can agree upon Have an action plan moving forward that the employee can take ownership of Use the experience as a learning tool Make sure you bring up positive attributes about them Remember, you don’t want the employee to be angry or upset with you; you want them to reflect on the situation and what can be improved. One last thing. Everyone makes mistakes. We need to be mindful of this.
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