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Ok folks need a little input here. I have signed up for a 3 month trial program in a local coupon rag. Been surveying my good customers as to what gets their attention when they are browsing the sales flyers. Most respond with a FREE anything. Now I have been taught that there is no VALUE in free and I am trying to avoid the free "trap". At the same time it seems that everyone in town has a FREE this or that. And I did have a fellow tell me one time that "Ya gotta play ball in the field your in". I already feel I set myself apart from my competition in my honesty and service. My tag line is "Honesty and Integrity are your guides in caring for your car" What are your thoughts? What is working for you? Thanks for the input! Jeff.

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