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Killer A/C Sales Tip

 

I have posted this tip before, but it’s worth mentioning again. For those of us in the northern states, our A/C months are typically between late May and into September. But as we all know, it becomes increasingly more difficult to sell A/C work as we head into the summer months. So, here’s what I have done in the past and it works great.

 

First, at write up and when scheduling an appointment, ask the customer if they have turned on the A/C yet and if they did, ask them if they feel if it’s working ok. Next, tell your customers that as part of the service today your techs will turn on the A/C just to see if it is functioning correctly.

Make it part of your workflow process to include a quick A/C check. Create a little check list for the techs and have a quick meeting to review. It does not have to be elaborate, just something that is proactive and quick.

 

What you don’t want is for the customer to turn on the air conditioner for the first time on their way to a wedding on Sunday afternoon to find out it’s not working, when it was just in your shop 3 days ago for a 60k service.

 

You can also create a few promos. For example, and “A/C Performance Test and Inspection”, or an “A/C Performance Test and Service”, which would include and gauge check, check the cabin filter, inspect the belt, condenser and other components, etc. Be creative and price it right. The key is to be Proactive and Promote!

 

 

 

 

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