By Mail Shark
There’s an old adage in marketing: “features tell and benefits sell.” This is critical to keep in mind when you’re promoting your auto repair shop. If your prospective customers don’t understand the features your shop offers, how they’ll benefit from these features, and why they should consider your shop for their next repair or maintenance service, you may lose them to your competition.
The main constraint you’ll encounter when emphasizing benefits on your direct mail is usually space. There are a lot of important elements an effective direct mail advertisement should contain, all of which are fighting for valuable space. Furthermore, putting too much information on an ad can make it cluttered and hard to read, which could diminish your return. A great solution to this problem is to provide a clear, concise, and organized list of your shop’s features that can easily be scanned by your prospects.
Depending on the available space, there are two ways you can do this. If you have limited space, you can simply list your benefits out in a bulleted list. If you have extra space, you can list them out in conjunction with an icon to help illustrate the benefit and call additional attention to them.
Here’s a starting point to help you develop and build a list of your shop’s features and benefits.
-Are your technicians ASE certified?
-Do you offer a warranty on your work?
-Do you offer a 100% customer satisfaction guarantee?
-Do you offer any financing options?
-Do you offer any amenities in your waiting room?
-Do you offer any type of shuttle service or loaner car service?
-Do you offer same day service on most repairs?
-Do you offer early drop-off and/or after-hours pick-up?
-Do you offer roadside assistance?
-Do you offer online appointment scheduling?
-Are all repairs approved by your customer before any work is done?
Pro Tip: Make sure you give your list of benefits a header. Something like: “Why Choose XYZ Auto” or “Our Benefits For You.” or “10 Reasons to Choose XYZ”
Executive Vice President of Sales
Email: [email protected]
This is the email I got and it sounds tempting...
Could your shop be eligible for a bigger refund?
Of the 5 free tax reviews we have done in the last couple months, we have found errors that resulted in tax savings of over $85,000. Let me know if you’d like to send your taxes in for a free review. We will select one shop to review anonymously on a live webinar that will also give some insight on how and what to look for on your own taxes.
Think that you have been paying too much in taxes? It doesn’t hurt to have another set of eyes and it could mean some $$$ back in your pocket!
To get started, just reply back to this email, "Tax Review" and we will reach out to get the information needed to begin.
Hunt Demarest, CPA
PAAR MELIS & ASSOCIATES
Accountants Specializing in Automotive Repair Shops
We help Shop Owners do 3 things:
· Show where your money is going & why it’s not in the bank
· Keep more money in your bank, not “Uncle Sam’s”
· How to read your financials and see how you compare with other shops
In the past 24 years we have:
· Worked with over 1,400 shops nationwide
· Taught at repair shop coaching business for 21 years
· Spoken in front of over 12,000 shop owners
602 Center St, Mt Airy, MD 21771
I'm Ricardo from Complete Auto Reports. You may have heard about the shop management software that we made at a shop in Linden NJ.
We've been really busy over the last year trying to refine the process at a shop through the software. We have come up with something we think that people can and will benefit from. We want to start with smaller auto repair facilities who are looking for something to transition out of paper and pen, as well as word documents and/or excel spreadsheets.
We've taken our software and made a free package that allows the following from any device with a updated and functional browser:
Take appointments from your customers Digital Vehicle Inspections - Included in every service request and sent to each customer if performed Workflow - Pending, Under Process, Awaiting Approval, Approval Completed, Work In Progress, Completed Ratings - Customers can communicate ratings directly to you Messages - You can communicate with customers through the platform Customer App - All service history available, can schedule appointments with the app, transfer vehicle records to new owners Sales Reports 100% mobile - Works on everything from your 5inch iPhone to your desktop.
You can presently upload all of your customer information: name, address, phone numbers, email.
Paid for versions offer parts ordering through PartsTech.com and Employeement modules that track employee time on jobs.
Are there members here who are interested in trying the free platform to see if it's a fit for their business? Anyone interested in the paid for versions, can also get 60 days of free use and discounted rates available from our SEMA promotions.
Our 3 plans can be broken down into these simple differences: Free: No inventory, no online parts ordering through PartsTech, only one photo/video per service request, one login, no employee management $50 per month (also have yearly options to save $): Includes online parts ordering through PartsTech and includes inventory, one login, no employee management $100 per month (also have yearly options to save $): includes everything with 5 logins to access the system. We often get asked, "What use can a bigger shop possibly get from the free plan?"
With the free plan, you can take appointments digitally from your customers and then upload a copy of their receipt from your existing system to their profile in CAR. Reducing paper waste and creating a digital record for your customer to always have. You can also use the free plan to send your customers a video or photo of the services you are performing, complete with billing the customer through the free plan at the end of the service. These are all features that you pay for with add on systems, they are all available for free with us as you learn to adapt to smarter, more efficient technology.
The data you enter is yours, we do not have any agreements presently to share it with anyone and we certainly will never be sharing any personally identifying information with anyone. Majority of the data we are interested in is to build better features to serve you better.
Should you ever decide you no longer want to use our platform, your account will be available to you for free for one year at minimum. In addition to that, we can and will provide you a complete data dump of all of your records within 72 hours of the request. These companies that make it impossible to recover YOUR data is the reason for our open policy. We want everyone to change their practices and we're leading by example.
If you decide to cancel your subscription for any reason, all of your data can and will be exported and delivered to you via a USB stick you provide or through email in the way of an Excel file(s). Additionally, you can access ALL OF YOUR information on our server for one year without any interference from anyone at CAR. Most of you may not know, but I actually own a shop and if it's one thing I can not stand behind, it's these companies getting access to all of our information for secretive reasons or keeping us from having the very data that belongs to us in the first place. You will never encounter this experience with us.
Hello everyone, some of you may have seen me around already and know I’m in the process of opening a new shop. Was wondering if any of you would be willing to share your monthy expensives with me to help me get some ideas for my business plans? Not asking for all your personal info mostly just fixed cost such as rent, insurance, equipment lease, etc. I know everyone may not want to share this but I think it will be neat to compare what other shops have to shell out each month depending on there size or location.
By Jay Huh
Saw a Tesla the other day at the mall with it completely stripped down.
Has tires with tie rods connected to the steering column and a self contained motor at the rear.
No oil, no spark plugs, no moving components.... everything electronic.... NOTHING to replace but tires and possibly brakes every 100,000 miles.
Is this the future? How long, in 20 years? 15 years? I'm 30 and I think I will be good by the time I retire but a completely different story for the next generation. Gotta think too, as we start transitioning over, there will be less and less work for the numerous number of automotive shops out there. Just in my shopping center alone, there are 5 major shops and 1 more across the street. In our 5 mile radius, there has got to be more than 20