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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike HimesBy Changing The Industry
Episode 200 - Balancing Customer Service & Profitability in Auto Repair With Rick White & Mike Himes
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By JustTheBest
Welcome! Hope everyone had a great holiday and Christmas! It’s been a struggle around here but that’s only because I had to bite the bullet and move! So now, I’m proud to say that we’ve moved… well, digitally that is.
Unfortunately, most of my old links and links on YouTube videos are going to evaporate!
But wait, there’s more!
And the “more” part of that statement is pretty crazy!
I wanted to start 2025 with a splash, (so you may want to take a step back to avoid the splash!)
Because of our new digital home and the fact that Google search has made huge changes in what you get whenever you search, we’re starting 2025 with a brand new service.
With almost 2 decades in website design, development and hosting, auto repair shops can now get their website done for FREE!
When I say “done”, I mean “done”. Qualified auto repair shops never pay for website design, development or hosting… EVER!
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
So if you’ve read this far, I know you’re sitting back and saying “there’s got to be a catch.”, right?
I don’t want to keep you, so click the link and visit my new website and I’ll fill you in there.
Can’t wait to meet you!
Matthew
“The Car Count Fixer”
What’s a qualified repair shop?
You have to have a customer list of more than 200 customers.
Matthew
“The Car Count Fixer”
https://gomodigital.website
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By nptrb
If you’re running a small automotive business, doing a year-end review gives you an accurate picture of your performance over the past twelve months.
The information you collect gives you the opportunity to create a tangible action plan for growth as you enter 2025. While this may seem like a daunting task, it is actually a helpful tool that will set your business up for long-term success.
This blog post will help you conduct an effective yearly review so your automotive business can thrive next year.
Why a Year-End Review is Critical
A yearly review is essential for several reasons:
You collect data to identify positive and negative patterns within your finances. You have an accurate depiction of your yearly growth. You have the opportunity to reconcile accounts and address discrepancies as needed. The financial data you retrieve from your review is the key to setting realistic and achievable goals for the future. Therefore, conduct your year-end review prior to setting your new goals for 2025.
How to Conduct Your Year-End Review
Now that you understand why your review is critical, it’s time to get to work.
This process should take approximately two hours to complete. Since you’re a busy business owner, it helps to schedule your review on the calendar and treat it like a shop appointment. You wouldn’t cancel on a customer, so don’t cancel on your review appointment.
Settle down in a quiet space, turn off your notifications, and dive head-first into your financial records.
For a full list of documents to review, check out this blog post, and be sure to download our free End-of-Year Checklist.
Here are questions to reflect on as you go:
What were your financial goals for your business at the beginning of the year?
Consider the state of your business at the beginning of the year.
Recall your goals and compare them to your 2024 financial data.
Did you meet your financial goals for the year?
Evaluate your progress toward said goals.
Did you meet them, exceed them, or fall short?
Identify why you did or did not achieve your goals this year and reflect on financial data to create a profitable plan moving forward.
What went well this year? What could have been improved?
Numbers don’t lie, which is why it’s important to be informed of your business’s yearly performance.
They are a concrete indicator of what went well and what could have been better.
Create a list for each so you can continue the positive patterns and make improvements as needed.
You’ve completed your review. Now what?
Take a deep breath, pat yourself on the back, and celebrate the completion of another year as an entrepreneur.
Now that you understand your yearly progress, it’s time to set new goals and tackle them intentionally and strategically.
Remember: It’s okay if the past year did not go according to plan. The data from your year-end review will help you stay on track and succeed over the next twelve months.
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By Changing The Industry
Why People Pay $7 for Water - The Marketing Behind Liquid Death #podcast #autorepairbusiness
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**
In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.
Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.
Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.
Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.
Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.
Introduction to the Episode (00:00:18)
Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.
Podcast Recommendations (00:01:23)
Chris highlights other podcasts on the aftermarket radio network worth checking out.
Inspiration from Previous Episode (00:02:38)
Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.
Creating a Culture of Accountability (00:03:56)
The importance of fostering accountability among employees to achieve the goal of being the best shop.
Defining the Best Shop (00:04:54)
Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.
Employee Engagement and Culture (00:06:02)
The significance of a positive culture where employees thrive and contribute to customer experience.
The Role of Accountability (00:07:20)
Accountability is essential; employees must hold themselves to high standards for the shop's reputation.
Steps to Accountability (00:08:25)
Chris outlines practical steps for employees to demonstrate accountability in their roles.
Building a Standard of Excellence (00:09:31)
Establishing a standard of excellence leads to a desirable workplace and loyal customers.
Legacy of Excellence (00:10:29)
Being the best shop is about building a legacy and creating growth opportunities for employees.
Closing Remarks (00:11:33)
Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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