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Mitchell1 Work Shop May 2-4, 2013


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  • Similar Topics

    • By Transmission Repair

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Mike DelaCruz
      A topic that I’ve become more and more interested in is the future of our industry, specifically when it comes to Technicians.  I returned from the Spring Leadership Days in Orlando by Auto Care Association with an entirely new outlook, continuously reminding myself:  What can I do to help strengthen our future?
      As I scroll through my Facebook feed, reading through various forums and private group comments, I constantly hear about the Technician shortage and have been over the past few years.
      Does that raise any concern that we’re still talking about this after several years?  
      As I read through the comments in hopes to find solutions, regrettably the majority of the comments are not solutions to the problem.  So, my hope is to find a solution and identify what action I can personally take to help strengthen our future and do my part.  I don’t want to spend anymore time talking about what we already know (tech shortage), and watch our industry reduce to rubble in the years ahead.  Not on my watch… and I know a lot of you are with me!  Days turn into weeks, weeks turn into months and months turn into years.  Let’s not wait!
      As I visit shops around the country, which is my favorite thing to do, I notice a common pattern in the workflow.  Nearly 70% of the shops that I have visited in the past year have empty bays.  For example, a shop in the Bay Area I visited recently had 8 bays, but 4 were empty.  They had 2 Technicians, who both told me they’re extremely busy and this has become the “norm” until they hire more Technicians.  
      Of course, the owners have “tried everything”, but what does that mean?  Have they really tried “everything”, or are they looking for a band-aid to fix the short-term problem and not thinking about a long-term solution and preparing for the future?  
      Shops are busy right now and business is booming for most.  So even though they have the Tech shortage issue on their minds, it’s less of a priority right now because they’re busy!  It reminds me of what one of my favorite industry coaches (and friend) told me one time about “Panic Marketing”. Business slows down, then we expect our marketing company to step up some SEO or Ads and get cars in today, when in reality you have to plan out your marketing 6-months or a year in advance.  
      So what do we do when we have empty bays and a Tech shortage?  Many will simply place an Ad on Indeed, cross their fingers and hope for immediate applicants! That quick-fix strategy will never work.  But what will?  
      There are shops out there with effective strategies that actually work well.  Look at what they’re doing and get some ideas.  Joe Marconi has some awesome tips on hiring great people.  Having worked directly with Joe, I’ve seen the success firsthand.
      But for me personally, I’m more interested in the long-term and getting the “younger generation” interested in our trade.  I think this will help shape our future.  But how do we do this?  Someone once told me, if every shop ran an Apprenticeship program, this would help solve the problem.  
      Is that the silver bullet?  If not, what is?  
       
    • By Transmission Repair

      Premium Member Content 

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    • By Joe Marconi
      October 4 - October 6, 2022
      Fly with the Eagles
      The Industry’s Most Powerful Shop Management Course
      This is a 3-day course, with each day devoted to a new topic, but you have the option to pick and choose the days you’d like to attend.
      October 4th-6th, 7:30am – 5:00pm EST                                                                                            
      After attending this comprehensive course for shop owners you will be able to
      Improve your skills in time management, leadership, and goal setting Fully understand your shop’s financials and key performance indicators Find and hire superstar service advisors and technicians Turn your existing employees into self-motivated superstars Fill your bays with the right kind of customers through new marketing programs Utilize your step-by-step Action Plan to ensure your ongoing success This AMI-accredited course has one objective: to help you create a more profitable, successful business! Bob Cooper built this course from the ground up based on his own success as a shop owner and his experience in helping thousands of other shop owners go right to the top.
      This series is now presented by Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners as well, so it’s no surprise that Fly With the Eagles II is heralded by many industry leaders as the most powerful shop management series available to shop owners and general managers.
      To learn more and to register: https://eliteworldwide.com/event/fly-with-the-eagles/
       
       

       

       
         

       
      
       
       

       

       
        
       
       
       
       

       

       

       
       
    • Heavy Duty Parts Fleetcross
    • By Joe Marconi
      SOURCE: Tire Review Magazine: 
      Auto shoppers in America are more likely than ever before to consider buying a fully electric vehicle, and new EV entries are responsible for much of the added consideration. These new entries, many from long-established vehicle manufacturers, are turning EV skeptics into likely EV considerers, according to the J.D. Power 2022 U.S. Electric Vehicle Consideration Study.
       
      The percentage of shoppers who say they are “very likely” to consider an EV for their next purchase or lease climbs to 24%, four percentage points higher than a year ago, the study says. Several factors are at work in promoting the increase, but the introduction of new electric models—some of which are in an important and largely untapped segment such as pickup trucks—is a primary reason for the increased consumer interest. One hurdle to EV adoption revolves around shoppers’ living and working situations. There is a substantially higher ratio of shoppers who own their home who say they are “very likely to consider” an EV (27%) than those who rent (17%). Not only are homeowners more affluent, on average, but are more likely to be able to charge an EV at their residence. Perhaps most tellingly, 34% of those who indicate they are unlikely to consider purchasing an EV say they lack access to any charging capabilities at home or work.
      The study, now in its second year, finds that the more vehicle owners drive, the more they are likely to consider an EV. While daily commuters who are encountering higher fuel prices are logical candidates to switch to EVs, those who take frequent vacations and road trips might be assumed to be less likely to adopt EVs. But, like heavy commuters, heavy road-trippers have a higher EV purchase consideration tendency than those who use their vehicles less often for this purpose. It could be an indication that frequent drivers are increasingly seeing the advantages of EVs compared with their gasoline-powered counterparts.  
      Still, as the number of EV models proliferates, auto manufacturers must seek to convert the large percentage of EV shoppers who say they are “somewhat likely” to consider into actual customers. The study points out a key opportunity to accomplish that: expose EVs to those shoppers who have never driven, ridden in or even sat in such a vehicle.
      Echoing last year’s findings, the 2022 study reveals that firsthand experience with EVs plays an important role in purchase consideration. Only 11% of study respondents who had no personal experience at all with EVs say they are “very likely” to consider an EV. That percentage more than doubles to 24% among those new-vehicle shoppers who have simply been a passenger in an EV and rises to 34% among those who have driven an EV. Owners of EVs are also sold on the technology, as 48% of owners say they are “very likely” to consider another EV for their next vehicle purchase.
      Following are key findings of the 2022 study:
      EV consideration stronger among premium buyers: Since purchase price continues to play a prominent role in the vehicle purchase process, and because EVs often have higher price tags than their gas-powered counterparts, it is not unexpected that EVs are finding more favor among premium buyers than mass-market buyers. Some 37% of premium vehicle owners indicate they are “very likely” to consider an EV for their next purchase vs. just 21% among those who currently own mass-market vehicles. EV consideration by owners of mass-market vehicles on the rise: Though premium vehicle owners remain more likely to consider EVs than owners of mass-market vehicles, the owners of mass-market vehicles increasingly register an interest in buying an EV. The year-over-year increase in those who say they are “very likely” to consider an EV is up to six percentage points among owners of mass-market vehicles and up one percentage point among owners of premium vehicles. This suggests some owners of mass-market vehicles are receptive to more affordable EVs. More information engenders more consideration: The study reinforces findings from a year ago that a lack of information about EVs is a key factor in shoppers’ rejection of them. Nearly one-third (30%) of rejecters cite a lack of information as a reason for their lack of consideration. Because firsthand experience with EV technology is still not entirely commonplace, shoppers need to be better informed about the ownership experience they offer. EV consideration by geographic location: It is not unexpected that new-vehicle shoppers in the West region show the highest proclivity for EV purchase. Some 31% of those in the West say they are “very likely” to consider an EV. Surprisingly, the South (26%) tops the Northeast (22%) among those who say they are “very likely” to consider an EV. The North Central is at 22%. Legacy automakers turn in strong showing: Owners of numerous mass market brands express an increased interest in EVs from a year ago. At the same time, owners of several premium brands, including Tesla, express somewhat less interest in making their next vehicle an EV. “Tesla remains a dominant player, but new-vehicle shoppers are proving quite willing to consider EVs from legacy brands,” Stropp said. The U.S. Electric Vehicle Consideration Study is used to gauge EV shopper consideration. Study content includes overall EV consideration by geography; demographics; vehicle experience and use; lifestyle; and psychographics, the company says. It also includes model-level consideration details such as cross-shopping and “why buy” findings and an analysis of reasons for EV rejection. The study measured responses from 10,030 consumers and was fielded from February through April 2022.
       
       


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