Where's Waldo? Tackling some auto repairs are like looking for Waldo
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By Joe Marconi in Joe's BlogA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
Looking to get off of pen and paper for ROs and estimates but unsure what tools to take a look at. Can some people tell me what they use, what they like about it, and what they don't like?
Planning, Prep, and Execution of Shop Events with Tim Chakarian of Bimmer PhD Motorsports - The Auto Repair Marketing PodcastBy carmcapriotto
We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!
What made you want to host this event? This was not your first one. How to plan for an event - compare this event to your previous ones. Moving shop around Go visit another shop’s event - take ideas away Who to connect with to pull off a great event Partners? Vendors? Chambers? Professionals? (Renting tables/chairs, photographer, DJ, food, etc) Marketing the event Fliers Emails Social posts FB Event Chamber What to do while you are at the event hosting Delegate and let others do their thing When folks arrive - orient them to what is going on Introduction - what do you say? Prizes, Entertainment, Bounce House Announcements - what are you saying? Mingling - close conversations by introducing someone to someone else & thank them for coming Introducing others Cleanup and reorganization Follow-up - what to do after the event? Debriefing, review notes Anything you’d change/do differently? What’s your next event?
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How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
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By ASOG Podcast
Episode 114 - Product Technical Specialist for Diagnostics at Matco Tools Jake Fruth
By ASOG Podcast
Watch Cecil Bullard Coach This Auto Repair Shop Owner Live!
What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees' training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE.
Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE.
Watch Video Episode HERE Importance of Individual Effort and Natural Talent (00:04:21) Ryan Kooiman discusses the importance of individual effort and natural talent in becoming an A-tech. Being a Perpetual Student (00:02:51) The importance of being a forever perpetual student and committed to being at the top of your craft. Opportunity and Drive (00:05:17 The importance of opportunity and drive in becoming an A-tech and how it can lead to personal growth and experience. Investing in Training (00:07:18) The importance of investing in training for technicians and how it benefits both the individual and the shop. The Determination and Motivation of an A-tech (00:10:28) Matt Fanslow describes the qualities of an A-tech, including determination and self-motivation, and how they seek out training opportunities. The Importance of Training and Shop Culture (00:11:11) Training and shop culture is important in developing A-techs, including the need for mentoring and a supportive work environment. Different Gifts and Skill Sets of Technicians (00:13:06) How can a shop assemble a team with a good blend of abilities and a supportive culture? The importance of individual effort and natural talent (00:14:50) The role of individual effort and natural talent in becoming an A-tech, and how it can be recognized and cultivated by management. Networking and sharing knowledge (00:17:31) The importance of networking and sharing knowledge with other technicians in the industry to become an A-tech. Levels of Supervision (00:21:52) The history of the A, B, C technician designations and how they relate to levels of supervision, as well as the potential use case for assigning work based on technician skill level. Mentoring for Succession (00:24:11) The importance of mentoring individuals to take over for lead technicians in the future and the possibility of a new way to assess skill levels in the industry. The Importance of Experience (00:27:10) The value of experience in the automotive aftermarket industry, using case studies and trial and error to learn from mistakes. The Role of Individual Effort in Becoming an A-tech (00:28:03) The importance of individual effort and experience in becoming an A-tech, using the example of Michael Jordan's dedication to practice. Learning from Mistakes (00:24:37) The challenges of answering complex diagnostic questions and the importance of learning from mistakes and experience in becoming an A-tech. Creating an Environment for Success (00:31:12) How to cultivate an environment that can help technicians achieve their top potential. Importance of Mentoring (00:34:41) The importance of having a mentor, networking, and finding a coach to help young technicians learn from their mistakes. Reading Comprehension (00:37:17) The importance of reading for leisure to develop reading comprehension skills, which are essential for understanding service information and diagrams. Learning from Mistakes (00:36:05) Investing in Tuition (00:38:56) The importance of investing in training and education for employees and the productivity benefits for the shop. Virtual vs. Live Training (00:41:11) The panelists discuss the pros and cons of virtual and live training, with live training being the preferred method for complex topics and networking opportunities. Networking (00:46:26) Learning from Peers (00:47:19) Building self-awareness and confidence (00:48:50) The importance of building self-awareness, self-confidence, and career assurance to become a successful A-tech. Documenting work in the bay (00:50:45) The importance of documenting work in the bay, using tools like PowerPoint and phone cameras to capture information and data. Commitment to learning (00:52:32) The commitment to learning and investing in professional development, both for shop owners and technicians, to build a culture of learning and keep people in the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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