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Joe Marconi

Competing With FREE Maintenance on New Cars Purchases

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We have seen an increase recently in new car sales. A lot of those cars that my customers were hanging onto are long past the useful life. The problem is that there are many new car dealers giving 2 years or more of free maintenance. How can we compete with this? Do we need to be concerned?

 

Think of all the other challenges we have these days. I know many of you might say that we lose a certain amount of customers for the first few years anyway when a customer buys a new car. But, I think now it’s different.

 

The dealerships need the service work now more than ever. Plus the dealer is beginning to understand the sales cycle. If they do a great job in the service department, it greatly increases their odds of selling those customers new cars in the future.

 

I would like to hear from other shop owners on what they think about free maintenance and how we can compete with this.

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