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Ron Ipach

And the results are in...

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If you’ll recall, a couple weeks ago I asked for your help and asked you to watch two new video trailers that I’m considering using to promote my upcoming Auto Repair Event in Las Vegas this October. In case you missed it, you can watch them by CLICKING HERE


Thank you to all 1123 of you that watched the videos so far and special thanks go to the 86 folks that responded on the blog or via email with their opinions regarding which was the right video to use. The results were very interesting and instructive because they were split evenly 3 ways: 1/3 preferred the first video; 1/3 preferred the second; 1/3 liked both but either couldn’t make up their minds or they wanted elements of both to be used in the final video. A few of you even used very strong words to convey the strong opinions you felt about each video; love, hate, awesome, crap, nails-on-a-chalkboard, etc.


So what have I learned from this? First, even though I’m sure most of you had an opinion which video you liked best, only a small percentage were willing to tell me what it was. How many opinions – good or bad – are you NOT hearing from your clients about your services? Whatever you’re hearing, multiply them by 10??


Second, as long as the marketing strategy is solid, there is more than one right way to get it done. In my case, I’ll need to use both trailers, otherwise I’ll risk alienating the 1/3 of my audience that would have preferred the other video. How many ways are you advertising your specials? Are you stuck on the same message and using it over and over? If so, you may be losing 1/3 to 1/2 of your audience because they’d prefer a different message or a different way of being contacted by you.


Third, over 1000 folks watched the videos, so I know that a good portion of my audience is willing and able to watch videos online. If your clients are getting online, how much effort are you putting forth to use this totally free way to market your services to your prospects and to stay in contact with your current clients? (Here’s my shameless plug: If you want to discover how to market your auto repair biz online for a teeny-tiny fraction of what you may be spending to do it offline, you definitely need to be at this year’s EVENT! I’ll be showing you in very simple terms how easy it is to do it, or how to get it done for you.)


Finally, test! For the cost of a few hours of my time and a free email, I found out that I’m on the right track. I received a lot of constructive comments, got a lot of folks excited about attending the Event, and heard from a lot of old clients that have been out of the loop for a while. If you’re going to try an unproven marketing strategy with your clients, test it small first. If the results are good, quickly roll it out to the rest of your list. If it fails, you’ve learned what NOT to do, plus you’ve saved a lot of time and money too!



Ron Ipach

CinRon Marketing Group


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