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By Joe Marconi
If you are going to the Ratchet and Wrench Conference next week, I will be there to kick things off as the Key Note Speaker on the first day. I will also be making a presentation; Charging for Diagnostics on Friday, Sept 21.
If any member is attending the conference, please let me know and hopefully we can meet.
Here is the link to the conference: https://www.ratchetandwrench.com/articles/5651-ratchetwrench-announces-details-of-2018-management-conference
By Joe Marconi
This is a reminder that I will be at the Ratchet and Wrench Conference. This Monday, I will be making two presentations; "Beating Shop Owner Burnout" and "The True Cost of Comeback"
If anyone is going, please stop by and say hello....and of course, please attend my presentations!
As I've said in another thread, I've been advertising the absolute cheapest Full Synthetic oil change in town. $29.95 for a domestic/asian 5 quart synthetic LOF. No one in town can touch it. In fact, that's a pretty good price for a non synthetic oil change. As a marketing piece, it's working great.
I used to do $19.95 coupon oil changes with great success, but there was always a few people who were in it for the cheap oil and that's all. Way more upside to the program than downside, so I put up with them. We made the change to full synthetic and $29.95 at the first of the year. We had a guy in today who informed us that we had lost his business for good due to us raising the price on the coupon oil change. $29.95 was clearly out of line. He's been a customer here for 4 years, and brings us 2 cars. The ONLY work he's ever done with us is the oil change, in four friggin' years! I was heartbroken to say the least. 😀
By Jay Huh
"The Net Result" "You have to check your numbers everyday. If you're not... you cannot be profitable." Nice to see a familiar name and shop in this months issue!!
Awesome average RO stat btw. Someone contacted me today actually from R&W for one of the "solutions" articles.
By Joe Marconi
I just returned from the Ratchet + Wrench Management Conference and I can tell you it was an amazing event. This is the publication’s first conference and they hit the ball over the fence and into the parking lot. It was large enough to get a ton of information and meet so many great people, but yet not too big as to feel overwhelmed. The sessions were informative and the vendors took the time with anyone who had questions or needed information on their products. I was also honored to be asked to make two presentations at the event.
I have to tip my hat to everyone at Ratchet + Wrench for making this event a huge success. They treated everyone everyone as royalty and you could tell that they truly appreciated the shop owners, vendors, sponsors and the speakers.
Perhaps the most impressive were the shop owners. I did not hear one negative experience from anyone. The shop owners were top tier, successful people from all different parts of the country with different business models. There were seasoned veterans with decades of experience and millennials with a just few years under their belts. But all carried themselves with such professionalism that it made me proud to be part of this great industry.
If you do not subscribe to Ratchet + Wrench, I urge you sign up today!
Can’t wait to do it all over again next year!