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Hey Everyone, I'm Ricardo from Complete Auto Reports. You may have heard about the shop management software that we made at a shop in Linden NJ. We've been really busy over the last year trying to refine the process at a shop through the software. We have come up with something we think that people can and will benefit from. We want to start with smaller auto repair facilities who are looking for something to transition out of paper and pen, as well as word documents and/or excel spreadsheets. We've taken our software and made a free package that allows the following from any device with a updated and functional browser: Take appointments from your customers Digital Vehicle Inspections - Included in every service request and sent to each customer if performed Workflow - Pending, Under Process, Awaiting Approval, Approval Completed, Work In Progress, Completed Ratings - Customers can communicate ratings directly to you Messages - You can communicate with customers through the platform Customer App - All service history available, can schedule appointments with the app, transfer vehicle records to new owners Sales Reports 100% mobile - Works on everything from your 5inch iPhone to your desktop. You can presently upload all of your customer information: name, address, phone numbers, email. Paid for versions offer parts ordering through PartsTech.com and Employeement modules that track employee time on jobs. Are there members here who are interested in trying the free platform to see if it's a fit for their business? Anyone interested in the paid for versions, can also get 60 days of free use and discounted rates available from our SEMA promotions.
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I know it's hard to believe, but this one single simple tactic helps more shop owners gain trust and build solid relationships with customers. Instead of writing it all out and asking you to read it - I made this short video to explain it all! Enjoy! It's simple. You DON'T have to be "techy" and you can start right now! Matthew Lee
"The Car Count Fixer"
#carcounthackers P.S. Join the conversation and grow your car count, income and profits!
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Yup! That "F" word comes up again! You're welcome to pre-register for my totally FREE Training Course - "How to Double Your Car Count in 89 Days... Without Wasting Hard Earned Dollars on Money Sucking Advertising." What You'll Discover:
-How to actually get customers to refer you!
-Compete with any shop - Big Box Repairs Shops; National Chains; New Car Dealers - Doesn't Matter
-Learn an almost sneaky tactic to get customers to leave positive reviews - every time - all the time!
- and a lot more! This course WILL NOT BE FREE FOREVER - So now you have an opportunity to PRE-REGISTER and start 2019 with a "BANG!"
Click NOW and WATCH THIS SHORT VIDEO - I'll Explain Everything!
Hope this helps! Can't wait to see you on the course!
"The Car Count Fixer" PS: Uh... did I tell you it's FREE!? Just want to be sure - don't want anyone to think I'm pulling one of those "shameless plugs!"
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Breaker, Breaker… In my many years of repairing cars I’ve helped out a countless number of other shops with their electrical problems. Some shops I would see a few times a month, and others only once in awhile. This was years before the internet was around, and cell phones were only a fad and way to expensive to have. So, most everything was done by a land line or over the CB radio. Back in the mid 80’s and 90’s I had one shop that I talked with nearly every day. Great guys, but not so great as mechanics. The owners name was Joe. His shop was small and seemed to be a place for wayward towed vehicles and obscure customers looking for dirt cheap repairs. His main business was his tow service, and the repair shop seemed to be there just to fill in the gaps on those slow days. One afternoon I got a call from Joe about a car his crew had given up on. They threw the parts cannon at it, but couldn’t get this car to come back to life. Joe was with tows, and needed the mechanics he had to drive the other tow trucks. This particular car had been in his shop for quite some time and I don't think the customer was too happy about it. So, to speed things up a bit, he dropped it off at my shop. “I’ll be on the road all day. I've got to get back out there. I've got tows lined up all day. If you get it going, could ya run it back to my shop,” Joe said, as he made a dash for his tow truck. “No problem Joe, I’ll get right on it,” I said, just as he drove off. The car was an 80’s GM. I could see all kinds of shiny new components under the hood, and could tell they put a lot of effort into swapping parts to find out what was going on. The symptom was; if you flipped the key to the crank position it would immediately start, but die just as quickly. The parts they changed were the predictable parts cannon fodder that the typical parts slapper would try. Tune-up parts, an IAC, TPS, MAP, ECM, etc… etc… all of which might, could, should’ve, probably, maybe, and of course, eventually with enough darts thrown at it, could have hit the target and fixed it. But it didn’t. I wasn’t about to go that route. Time for some real diagnostics and not just shoot from the hip. Why not start with the basics- fuel, air, and fire. Spark was good, timing looked good, and the intake had a good air pull. I gave it a shot of carb. cleaner, and as long as I kept spraying… it kept running. Ok, time to check the fuel pressure. Interesting... there was pressure. Hmmm, now what to do? The next obvious thing (to me) was to check fuel volume. I disconnected a fuel line and gave the key a flick into start. The fuel shot out into the drainage bucket, but then trickled to a stop. I did it a second time. Not as much fuel made it out this time, but the scenario was basically the same. It was always a quick burst followed by a trickle. Maybe I should look at that gas gauge. Well, wouldn’t ya know it, the gauge is ready E. It had just enough in the tank to pressurize the fuel lines but not enough to keep it going. Might as well grab a gas can, and put some in the tank. I’ll try it again… vroom, vroom, vroom, alright! It’s running great! Looks to me as if the entire problem was that it was out of gas. However, with all the new parts they installed, I couldn’t be sure if this was the 'only' problem or an after affect of having the car in the shop so long while trying to solve another problem. It could have been any one of the other components (within reason) they changed that really 'did' need to be changed. Later that day I drove the car back to Joe’s shop. He wasn’t there, but his dispatcher was in the office sorting out tow tickets and monitoring the CB with the volume up full blast. In the background you could hear the CB chatter from all the area’s tow companies. About then I heard Joe’s voice over the CB, “Did Gonzo call yet? Need to check in on him, we need to get that car back to the owner.” “He just walked in Joe, over,” the dispatcher told him. “So what was wrong with it,” Joe asked between the squelch of the CB radio and all the other chatter from the other tow companies. The dispatcher turned to me and pointed at the mic. So, I told him . The dispatcher, with a stunned look on his face, said, “I can’t tell him that. He is going to be so pissed.” “I don’t think you should either. At least not until he gets back,” I said, while breaking into an ear to ear smile. The CB comes back to life with Joe’s voice again; “So what did he find out, over,” Joe's frustration was showing through as his voice barked out of the CB speaker. The dispatcher said to me, " Old Joe sounds pretty pissed." I don’t know whether it was the way his day was going or how much time and money he's spent on this car. Either way, he’s not going to like this answer. “Go ahead… tell him,” I said to the dispatcher, still sitting there hold the mic button, “He wants the answer, so let him have it.” “Alright, Joe, are ya ready for this, over?" the dispatcher said, then waited for a response from Joe. "Yea, go ahead, over." "It was out of gas.” A dead silence came over the CB. No chatter, nothing, not another sound for what seemed to be an eternity. Then, all hell broke loose. Tow drivers from all over the city were razing poor Joe. The CB was full of laughter and goof ball comments, but not a word from Joe. Poor Joe, you asked for it, and now you got it. “Tell Joe to stop by the shop, he can settle up with me then,” I said, while trying to hold back the laughter. As I walked out the door, the CB chatter could be heard all the way to the parking lot, and the comments were still flying. It was one of the funniest moments I’ve ever had for doing nothing more than putting gas in a car. When Joe came up to pay the bill I told him I had a little something for him. I handed him a little tiny gas can on a key chain. I figured it might be a good reminder for him to always check the basics before loading up the parts cannon again. After all these years I’m sure he hasn’t forgotten about it, and I’ll bet he doesn’t tell too many people where he got that little gas can key chain from… but now, it wouldn't be so much on the CB, but over the internet.
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Roughly a month ago, I went to lunch with a good friend of mine. He works for the YMCA, so we discussed what the YMCA does to attract new members. A few years ago, my friend and his team realized that while they were good at attracting new members each year, they had little to no retention. It was a constant battle to bring in new members to fill the void of lost members. The YMCA realized that it’s easier and less expensive to keep existing members, than to go out and find new ones. They created a new marketing strategy with a focus on keeping existing members. The plan was simple: create an amazing experience for their members and offer new programs to these existing members. The plan worked. Member retention improved. What worked for the YMCA will also work for your business. Before you spend a dime on advertising, you need to understand one crucial component of your business; the customer experience. Without a great customer experience that gives your existing customers a compelling reason to return, you’re simply wasting your money on advertising. Advertising is often aimed at new-customer acquisition. There is nothing wrong with this. Every business loses clientele each year for a number of reasons, and we need to get our name out to our community about who we are and what we do in order to attract new consumers. But, to rely on new customer acquisition alone without a plan to keep existing customers is not a strategy for long-term, sustained growth. Every marketing plan starts with looking at your entire operation and how it relates to the customer experience. Are you doing all you can to create an amazing experience that builds solid relationships? If not, you will be in the same position the YMCA was: using advertising to fill the void of lost customers. While there are many aspects of the customer experience, let’s focus today on the four essential areas: The customer write-up, the sales process, the car delivery and the follow-up. Each of these touch points must be executed with one thing in mind: create an experience so amazing that the customer will have a compelling reason to return your shop again. Customer write-up starts the process. It’s where you begin the relationship or continue to preserve it. It must be performed as if you are welcoming a guest into your home. The sales process must communicate value and benefits to the customer. This gives the customer peace of mind, reduces anxiety and buyer’s remorse. The car delivery is your chance to leave a lasting positive impression of you and your company. It should not be a transaction, but instead the opportunity to resell the job, you and your company. The car delivery should not be rushed. Take the time to review the invoice, ask the customer if they have any questions. Let every customer know how important they are and how much you value his or her confidence and trust in you and your company. The follow-up continues the customer experience. This is where you reach out to the customer with a phone call, email, or thank-you card. It helps with customer retention by making another positive impression in the mind of the customer. Getting back to car delivery: Make sure you review all future service recommendations and let the customer know that they will receive a service reminder. But don’t rely on a postcard or email alone to bring back customers. Think about this: If you had a bad experience at a restaurant, no offer or ad is going to get you back there—only an amazing experience will. The same holds true for your business. By the way, an amazing customer experience is created by the people in your company. Sure, you need to have a clean, well kept facility with nice amenities. But it’s the people in your company that make the difference. Billion dollar stadiums don’t win championships—it’s the quality of the players on the field that win championships. Everyone in your company is part of your marketing plan. A simple smile and hello from a technician when a customer walks past the bays can do more for your business than any ad can. Let me leave you with this thought: Customers will not remember the mass airflow sensor you installed or the exhaust leak you repaired. But they will remember their experience. A positive experience is lasting in the mind of the consumer. It’s the most powerful marketing tool you have—and it’s virtually free. This story was originally published by Joe Marconi in Ratchet+Wrench on September 1st, 2018
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