By Joe Marconi
Years back we never considered the car dealer a threat. But today it's different. After the great recession, the dealers that survived understand that in order to thrive they need one thing….the independent aftermarket consumer. In other words, your customers.
New car dealers today are more competitive, their customer service has improved, they make a big deal at the time of the sale to get that customer back to the dealer for service, and they are very proactive with giving away oil changes and selling maintenance packages.
Your customer may be loyal, but under the spell of very convincing salesperson, a new car buyer just might cross over to the dark side.
What are you doing to retain your customers?
By Joe Marconi
The aftermath of the great recession, which caused many new car dealers to go out of business, has resulted in a new breed of dealers. They have come to realize that the lower margins on new cars, combined with the intense competition, means that their service and parts departments must become primary profit centers. Which also means that they need more customers beyond the warranty period …. and that means they want your customers.
Ten years ago, I laughed at the attempts of the local dealers to try to steal my customers...but no longer.
Smart dealers have 4 primary strategies:
1. Offer free oil changes, - some for life, some of a specific time period - And setting up the first oil change service at the time of the sale
2. Wrap future maintenance plans into the monthly payment
3. Sell maintenance plans at the time of the sale
4. Use recalls as a way to sell services and repairs.
What are you doing to fight these strategies?
By [email protected]
Is there a way to get GM to pay labor warranty? I have a customer's 2005 Chevrolet SSR 6.0L Automatic. Oil pan threads were stripped and we got a new oil pan from local Chevrolet dealer (very pricey) and labor intensive. When I got the oil pan new in the box, it had metal shavings from the casting marks to which we cleaned out and it was fine. We installed the oil pan and after putting some mileage on it, we noticed oil on the ground. After lifting it up we discovered that the oil pan has factory casting marks and oil was literally seeping through the bottom of the pan through the casting mark. The tech is not happy, I am not happy and I'm about to call the customer to tell them the news so they won't be happy paying for more rental car time.
I called the parts department from the dealer that I purchased from and told them what happened and they can exchange the pan but they don't pay labor. Very frustrating cause of the labor involved and the customer who had a rental car for about a week now and already turned it in today thinking she was getting her car? Is there a way to get labor reimbursement? I already tried the GM 800 number and filed a complaint and they said it would be about 2 business days or whatever before I get a call back from a rep. Does anybody know how to find a local GM rep to come see their crappy product?
Article: Diversity Of The Mechanic - - Mechanics knowledge background has evolved just like the cars ... Now if the rest of the population would. . .By Gonzo
Diversity in Mechanics
The days when nearly every driver was aware of what was going on under the hood of their car has faded into the history books. Not only has the driver lost touch with the inner workings of their automobile, the car itself has become more “user-friendly”. There’s no hand crank to twist, no choke lever to pull out, no manual brakes, and anymore, hardly no one rolls a window down by hand or uses a clutch to shift the transmission.
Less and less effort is required by the driver to operate the vehicle. What was once a series of steps you had to accomplish to start a car has now become automated to the point all you have to do is push a button and the car starts. Gone are the cold morning starts where you had to pump the gas pedal, crank the engine, then listen to the motor to see if the fast idle had set or not. But, you always had to be careful that you didn’t flood the cold engine, and if you did… that brought on a whole other set of tasks the driver had to accomplish correctly.
It’s not just starting the vehicle that needs less driver influence, even parallel parking has become a hands free procedure. Now, with all the cameras and radar systems attached to the car there’s hardly anything to do except be a passenger. Even then, you’re basked in a climate controlled cocoon with atmospheric controls such as lighting, massage chairs, heated seats, and soothing background music all the while computers and sensors are controlling every movement.
Growing up around car repair shops might have made a difference as to how I look at these complicated thing-a-ma-jigs they refer to as the modern car. They’re not just a ‘car’ anymore. In my youth it was nothing to see a gang of dads leaning over a hood when something went wrong. Today, there’s not a whole lot to see. It’s all plastic covers with various caps and knobs for adding fluids and if you’re lucky there might even still be a dipstick under there too.
Diagnosing and repairing the modern car isn’t quite the same as it was back in the day all the dad’s would gather around the fenders. Even though the operation of the vehicle has been somewhat automated the repair side of things has gone other way. Parts swapping, guess until ya get it, and the old ask your uncle Bob what’s wrong with your car is as out of date as the crank start. But, I still find it rather amazing how the engineers and designers managed to “dummy-down” all the possible problems that possibly could happen to a little check engine light on the dash. Can you imagine what it would be like if they didn’t?
Service lights, warning indicators, and digital messages inform the driver of the severity or condition of the vehicle. Although, most of the information that appears on the digital screen is more of a generic message or sometimes even displayed as a short message telling the driver of the condition of the vehicle without actually telling them precisely what’s wrong. Even if it did, who would understand it? Surely not the driver (in most cases), that’s left up to the service technician.
You know ‘that’ guy. The one that overcharges you for those repairs you don’t understand or even care to know because you’re far above the educational requirements of a certified mechanic. Of course, anyone who’s been around the business for any length of time will tell you that the days of the grease jockey recharging your air conditioner by slappin’ a can of Freon in your car so you can whiz off to work are about as far gone as 2 ply tires. That’s where diversity between mechanics and the technical advances start to show through.
The technical training for a good mechanic with advanced skill levels can exceed the requirements of most 4 year college degrees. The big difference between the academic degree and the technical school degree is still greatly debated. To me, the requirements of the educational programs differ only in the fact that in an academic setting you’re required a certain level of English, math, and the other various ‘general’ skills for graduation. The trade schools generally don’t have those academic requirements for graduation. The big problem is the non-car aficionados (general public) don’t want to admit that the family car requires a college degree to keep them in tip top shape. So why would the guy changing the oil need to have a degree?
There’s a very good possibility that a shortage of technicians qualified to work on the modern car is drastically going to increase in the next decade or so. Of course, ask anyone in the business now and they’ll tell you the average age of the professional mechanic has slowly been increasing to well over 50 years of age. That might have a lot do with the startup requirements put on the new technicians coming into the field. To many times a young mechanic gets into the business with those wild eyed ideas that they can fix anything that rolls into their service bay, only to find out their skills sets lack a lot of the required knowledge in understanding the complexities of the modern types of problems their facing.
That brings us back to that college grad again. They’ve spent a ton of money on their education, and some may never pay those loans off for years, if not decades. Technical college fees remain low in comparison, and with luck, the average educated technician will have their tuition fees taken care of long before the college grad has theirs paid off. Here’s something else to think about, while a lot of college grads take on temporary jobs like a waiter while their waiting for their big break into that six figure job they’ve been trained for, most grads of the tech schools are out working in the very field they’ve been trained for. They might be the college grad on the lube rack, but he’s there, in his field of choice getting his hands dirty and working towards his ultimate goals. Chances are, the mechanic will be at that very restaurant having lunch while wearing their rental uniform covered in the days grease and grime and the waiter…. well, they’re still working for tips.
The real issue for the mechanic’s world is the acceptance of the educational level required and the respect that the mechanic deserves as well as being compensated for said education and skills needed. I do believe, in time, the shortage of trained-qualified technicians will turn into an increase in wages across the board. Which is just what the industry needs to draw in those new faces to the service bays. All this can start back in high school. Somebody needs to tell the school guidance counselors that being an automotive mechanic is a trade with high expectations and compensation, not a last resort job for those undesirable individuals that didn’t pass their SAT’s.
View full article