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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Discover the significance of mentorship with Bill Weaver, a NAPA Autotech Trainer, and his mentor, Jim Dzurik. They share personal stories and insights into their mentor-mentee relationship, highlighting how mentorship has profoundly impacted their lives and careers. The conversation delves into the importance of passing on knowledge and wisdom to the next generation. The episode emphasizes the value of seeking and offering mentorship to foster growth and personal development. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes
The idea of a mentor-mentee episode (00:01:02) Bill Weaver proposes the idea of a mentor-mentee episode, leading to the discussion of mentorship and the impact of having a mentor in one's life and career. Mentoring Bill Weaver (00:02:05) Bill and Jim discuss their mentor-mentee relationship, including Jim's initial impressions of Bill and the challenges and growth they experienced together. Teaching and learning (00:04:45) How Jim taught Bill about responsibility, punctuality, and the importance of learning and listening, leading to Bill's personal growth. Bill's entry into the transmission shop (00:05:58) Bill's entry into Jim's transmission shop and the initial impressions and experiences of working together. Challenges and growth in the mentorship (00:07:17) Jim's candid admission of being frustrated at times and the challenges they faced, including humorous anecdotes about being fired multiple times. Teaching the "why" and "how" (00:10:24) The importance of mentors teaching the "why" and "how" to their mentees, and Jim's realization of his role as a mentor. Passing on knowledge (00:12:07) Bill's realization of the importance of passing on knowledge and being a mentor to the next generation, inspired by his own mentors. Memorable moments and popular culture (00:14:11) Fond memories and experiences shared between Bill and Jim.. Star Wars memory (00:17:20) Discussion about watching Star Wars and the impact it had. Mentorship and life skills (00:20:26) Discussion about the mentorship relationship, life skills, and wisdom. Importance of research and failure (00:24:06) The significance of research, failure, and learning from mistakes in mentorship. NASCAR and boxing stories (00:28:47) Stories about NASCAR involvement and interactions with famous boxers. Retirement and family influence (00:31:29) Conversation about retirement, longevity, and family influence. Legacy of mentorship (00:32:56) Reflection on the impact of mentorship and teaching. Finding one's calling (00:38:00) Discussion on how individuals may discover their true calling and the importance of pursuing it. Becoming a mentor (00:40:11) Encouragement for individuals to volunteer as mentors and the impact of expressing gratitude to mentors. Persisting and seeking knowledge (00:44:25) The importance of persistence, continuous learning, and adapting to changes in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Dan Malloy explores themes of communication, leadership, and the transformative power of music. Dan shares his journey to becoming a singer, emphasizing the value of embracing failure and new opportunities. Both Carm and Dan highlight the significance of creating a supportive company culture centered around genuine commitment and helping others. The episode is filled with personal anecdotes, reflections, and practical insights for personal and professional development. Dan Molloy, Molloy Business Development Group. Dan's previous episodes HERE Show Notes
Toastmasters (00:00:01) Introduction to Toastmasters program and its benefits for aftermarket professionals. https://remarkableresults.biz/toastmasters Music and Life (00:02:01) Dan Malloy shares his journey into music and singing, including meeting his wife through karaoke. Commitment and Growth (00:09:03) Dan discusses the importance of commitment and growth in pursuing dreams and overcoming obstacles. Singing Challenges (00:11:12) Carm and Dan discuss the challenges and considerations of singing, including finding the right song and vocal range. Life Experiences (00:16:01) Reflection on personal growth and the evolution of experiences over time. The power of music (00:17:48) Dan Malloy shares his passion for music and the impact of performing live on stage. The role of a manager (00:18:57) Discussion about the need for a manager to handle bookings for music performances. NAPA Auto Care Apprentice Program (00:19:16) Information about the NAPA Auto Care Apprentice Program and its benefits for aspiring automotive technicians. The influence of music on memories (00:21:37) Carm Capriotto shares a personal memory associated with a song and discusses the emotional connection to music. The impact of music on emotions (00:23:00) Dan Malloy and Carm Capriotto talk about how music can evoke strong emotions and memories. The power of music and lyrics (00:24:15) Discussion about the impact of music and lyrics, and the significance of certain songs in personal experiences. The role of a music producer (00:26:12) Exploration of the role of a music producer in creating memorable segments of songs. The influence of producers on music (00:27:24) Dan Malloy discusses the influence of producers on musicians and the production of hit songs. The importance of culture in business (00:28:06) Carm Capriotto introduces the concept that culture is essential and shares a quote by Peter Drucker. Creating a company culture (00:29:03) Discussion about forming a company culture and the importance of the human factor in business. The significance of communication in business (00:31:09) Dan Malloy shares his experience with communication and the importance of sincerity in interactions. Establishing a culture of helping (00:34:12) Dan Malloy emphasizes the purpose of companies in helping people and the importance of expressing a commitment to help others. The importance of helping others (00:36:14) The significance of creating a company culture focused on helping others and the impact it has on the business. The language of commitment (00:36:49) The story of a company owner adopting the language of commitment and its positive effects on business growth and employee dedication. Cultivating a supportive culture (00:38:12) The value of employees taking initiative to maintain a positive work environment and the impact of a committed company culture. Leadership and growth (00:39:13) The transformation from a command and control leadership style to becoming an 'I can help you with that' oriented leader, and the gradual development of a positive company culture. The importance of practice (00:40:25) The significance of practicing and honing skills, such as communication and leadership, for personal and professional growth.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Join a discussion with multi-shop operators Dwayne Myers and Rick Levitan, as well as CPA Hunt Demarest, on the intricacies of purchasing a business. They cover the necessity of due diligence, understanding financials, and the emotional aspects of negotiation. The panel shares personal experiences, highlighting the importance of realistic financial projections, environmental assessments, and the role of goodwill in valuations. They advise on building strong banking relationships, scrutinizing financial statements, and respecting sellers' emotional ties, emphasizing patience and strategy for successful acquisitions in the automotive industry. Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Rick Levitan, Managing Director, Auto Stream Car Care, MD. Show Notes
Real Estate Strategies with Rick Levitan [AW 170]: https://remarkableresults.biz/remarkable-results-radio-podcast/aw170/ The challenges of obtaining accurate financials (00:02:03) Discussion on the challenges of obtaining accurate financials when buying a business. The importance of common sense in business acquisitions (00:06:30) The panel discusses the importance of using common sense and avoiding emotional attachment when considering a business acquisition. Legal and financial considerations in business acquisitions (00:08:24) The panel discusses legal and financial considerations, including the importance of asset purchase, non-compete agreements, and the quality of real estate. Financing Considerations (00:18:13) Discussion on the critical role of financing in business acquisitions and the advantages of using banks or owner financing. Bank Relationships (00:19:09) Importance of building a relationship with a bank and leveraging the bank's confidence in the buyer's ability to expand. Financial Statement Analysis (00:20:27) Importance of thoroughly analyzing financial statements, including understanding expenses and discretionary non-recurring expenses. Negotiating the Deal (00:22:24) Strategies for negotiating the price and terms of the acquisition, including considering the concerns of the seller and assessing the facility's assets. On-Site Q&A (00:23:31) The checklist and tactics for conducting a site visit to assess a potential acquisition, including evaluating equipment, employees, and the owner's future plans. Pro Forma and Business Plan (00:25:23) The necessity of creating a pro forma and business plan for the bank, including the importance of conservative projections and understanding the return on investment. Challenges of Multi-Shop Expansion (00:30:34) Discussion on the challenges and missteps often encountered by individuals expanding into multi-shop operations, emphasizing the need for patience and learning from experiences. Gas Station Red Flags (00:32:41) The importance of environmental assessments. Emotional Aspects of Buying (00:34:08) The emotional nature of buying a business. Goodwill and Equipment Allocation (00:38:49) Discussion on goodwill, equipment, and the allocation of the purchase price in a business acquisition, including tax implications. Understanding Multiples in Business Valuation (00:39:32) Explaining the concept of multiples in business valuation and the factors that influence the multiplier, such as location, equipment, and reputation. Negotiating Purchase Price (00:42:23) Negotiating the purchase price based on business valuation and real estate factors. Final Thoughts on Business Acquisition (00:44:03) The importance of staying positive and finding creative solutions during negotiations, leaving deals on good terms, and expressing appreciation for the insights shared. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class The power of unity and shared purpose. Automotive industry professionals from Buffalo, New York, discuss their independent networking group's evolution and impact. They emphasize the importance of continuous learning, support, and the benefits of a collective approach to improving their businesses and the industry. The group's resilience during the COVID-19 pandemic and its commitment to education and community involvement are also highlighted. Paul Henderson, CSR, NAPA Auto Care. Jim Fleischman, Automotive Alley, Arcade, and Marilla, NY. Jim’s previous episodes HERE. Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE. Show Notes
The impetus of the independent networking group (00:00:01) The origin and purpose of the group, including its initial formation and goals. Involvement of vendors in the group (00:03:07) The role of vendors in the group, criteria for their involvement, and the value they bring to the meetings. Impact of the group during the COVID-19 pandemic (00:06:31) How the group navigated through challenges, including vendor support and sharing of ideas during the pandemic. Positive changes and learning experiences among the members (00:14:03) The growth, learning, and positive changes experienced by the members, including the supportive nature and the development of a strong network. Leadership roles within the group (00:19:25) Tom's role as the go-to person, collaboration among leaders, and the importance of sharing ideas. Networking and visiting other shops (00:21:14) Importance of networking, visiting other shops, and the supportive nature of the group. Group dynamics and collaboration (00:22:34) The group's impact, the importance of being serious about participation, and the positive relationships formed. Supporting and collaborating with other shops (00:24:27) Collaboration among shops, sharing information, and supporting each other. Education and involvement with schools (00:29:20) Engagement with schools, internships, and creating opportunities for students. Vision for the future of the group (00:31:27) Long-term vision for the group, potential scholarships, and growth into a statewide organization. Organic opportunities and support within the group (00:33:46) Organic opportunities for members, support, and collaboration within the group. Sharing Valuable Information (00:36:34) Emphasis on the group's commitment to sharing valuable information, the diverse experience in the room, and the goal to motivate other independents. Evolving Opportunity (00:39:07) Encouragement for involvement and evolution, including the inclusion of vendors and the focus on education and teamwork in the group. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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