Quantcast
Jump to content

Recommended Posts



Posted
  On 3/24/2010 at 1:19 AM, xrac said:

Certified Auto Repair Centers - Guest

 

I have mentioned this before but I wanted to expanded upon it a little. We participate in the Certfied Auto Repair program that was offered to us through O'Reilly Auto Parts. To participate in this program is $50 per month or it is free if you buy more than $2,500 of parts per month. Through it you can offer your customers a nationwide warranty on your repairs. If you belong and work is done at your shop and there is a problem with the repair Certified will pay up to the cost of the original repair. How it works is you have the customer call Certified and they will direct the customer to the nearest participating shop. If there are none in the area they will let the customer pick a shop.

 

Recently, we had this experience. A lady from Maryland with a Subaru broke a front axle on the interstate. We think she was spinning on the ice and hit a dry patch. It was towed into our shop on a Saturday morning. Miracle of miracles in our smaller market we found a new axle on a Saturday and got her fixed and on here way. About two weeks later I got a call from the woman that she was back in Maryland and having the "same problem". Isn't it amazing that the car comes in on a tow truck and won't move and she is driving it but now has the [b]"same problem". [/b] What she had was noise. Before the days of our participation in this program I would have told her to find a shop and have it checked and then have the shop call us. If there was a problem with the part I would then see if I could get the vendor to ship them a part or whatever I had to do and pay the shop to replace the defective part. This was a hassle and could get expensive. I would send the customer to a Car-x if there was one in the area (none in Maryland) and then I would reimburse the shop for the work they did. The Car-x shops all treat each other very fair.

 

Because I participate in Certified Auto Repair all I had to do was give the lady the Certified Auto Repair phone number., tell her to call the number, ask them where to take the vehicle, and that they would cover things up to the cost of the original repair if the problem was with the work we had done. That was it and was the only thing I had to do. A few weeks later I got a letter from Certified telling me that they had taken care of the warranty and how much they had paid out. That was all that I had to do. Evidently we had gotten a new (not reman) defective axle. Certified is a way for a small shop to inexpensively offer a nation wide warranty.

 

I'll check into it in my area... You know, I've heard of these deals before... but it always seems to go for a while and then they seem to fade away... why's that??

Posted

I am also a Certified Auto Repair center. It was pretty easy to get involved in. I am glad to see that the program actually does what they say :) I purchase most of my parts from our local Oreilly's store. Its the only one around here that I like the quality of the parts.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.
      From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.
      You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.
      Hit play, get inspired, and keep that summer momentum rolling! ☀️
      Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
      RepairPal.com/shops.
      Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com 
      Lagniappe (Books, Links, Other Podcasts, etc)
      July Social Media Content Topics
      Days of the Year
      National Calendar
      Show Notes with Timestamps
      Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety. Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives. Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school. Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students. Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September. Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months. Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days. National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July. Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events. Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops. Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops. International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement. Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community. Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July. 4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events. National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work. Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop. Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections. Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content. Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on. Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community. National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings. National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content. National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop. All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders. Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers. Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers. Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.
      In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.
      From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.
      Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.
      Hit play, and get ready to turn hiring from a headache into a strength. 👊
      Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at
      RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Promotive
      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast is introduced as part of the aftermarket radio network. Guest Introduction (00:00:10)  Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion. Personal Anecdote on Hiring (00:01:22)  Kim shares her first impression of Lisa at an industry event and their delayed connection. Marketing and Hiring Discussion (00:02:22)  Kim highlights the importance of marketing in attracting both customers and future team members. Childhood Reflections on Blue-Collar Work (00:03:31)  Kim reflects on societal views of blue-collar jobs and their financial misconceptions. Recruitment Challenges in the Industry (00:04:33)  Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies. Understanding Headhunters vs. Recruiters (00:05:23)  Lisa explains the difference between headhunters and recruiters in the hiring process. Recruitment Process Overview (00:06:45)  Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation. Common Hiring Problems for Shops (00:09:13)  Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring. Importance of Speed in Hiring (00:09:41)  Lisa stresses the need for quick responses to applicants to secure top talent. Marketing's Role in Job Descriptions (00:12:10)  Discussion on how marketing strategies influence job titles and descriptions to attract candidates. Optimizing Job Listings for Mobile (00:13:04)  Lisa advises shop owners to check how their listings appear on mobile devices for better visibility. Balancing Job Specificity and Attractiveness (00:15:28)  Lisa talks about the need to balance specificity in job titles without deterring potential applicants. Job Posting Strategies (00:18:28)  Discussion on effective places for shops to post job openings. Candidate Treatment (00:18:39)  Advice on treating job candidates like customers for better recruitment. Data Capture Importance (00:18:47)  Emphasis on capturing candidate data for future recruitment needs. Using Job Boards (00:19:55)  Recommendations on utilizing various job boards for recruitment. Applicant Tracking Systems (00:20:51)  Benefits of using applicant tracking systems for managing job applications. Building a Candidate Database (00:21:53)  The importance of maintaining a database of potential candidates over time. Social Media for Recruitment (00:22:46)  Using social media ads for recruitment and the challenges involved. Referral Programs (00:23:43)  Encouraging employee referrals as a strategy for finding candidates. Team Referral Incentives (00:25:27)  Impact of financial incentives on employee referrals for job candidates. Maintaining Candidate Connections (00:25:50)  Importance of staying in touch with candidates for future opportunities. LinkedIn for Hiring (00:27:15)  Discussion on the effectiveness of LinkedIn for hiring technicians. Marketing's Impact on Hiring (00:28:01)  How a shop's marketing affects their ability to attract good candidates. Consumer Reviews Influence (00:28:56)  The role of online reviews in shaping potential candidates' perceptions. Showcasing Company Culture (00:30:27)  The significance of showcasing company culture to attract talent. Careers Page Importance (00:32:55)  Discussion on the essential elements of a careers page for attracting talent. Website for Customers and Employees (00:33:44)  Lisa shares insights on designing websites for both consumers and potential employees. Showcasing Team Members (00:36:04)  Importance of displaying employees on the website to attract future talent. Training and Retention Strategies (00:37:12)  Discussion on the significance of training and retaining employees after hiring. Engagement During Transition (00:38:20)  Keeping candidates engaged between signing the offer and starting their new role. Making First Days Special (00:40:10)  Ideas for creating memorable first-day experiences for new hires. Responding to Negative Reviews (00:43:16)  Advice on handling negative feedback and its impact on employer branding. Reputation Management (00:45:24)  The importance of maintaining a positive reputation as an employer. Finding Pro Motive (00:48:28)  Information on how to connect with Pro Motive for hiring assistance. Closing Remarks (00:49:14)  Wrap-up of the episode and encouragement to listen to future shows.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 216 - Can You Achieve High Performance Through Coaching with Cecil Bullard and Michael Smith
    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By stevefry
      I have a client looking to sell their Auto Body Shop in Monteagle TN called Lakeside Collision. He is asking $1,500,000 and the property did a little over $1,200,000 last year. Profitable business with lots of equipment and inventory, newer paint booth and includes 2 lots and 2 buildings with 8 bay doors.
      Also have another client looking for an Auto Body business to purchase in Davidson County (Nashville) TN. Looking for a shop with the business and the real estate. 


  • Our Sponsors

×
×
  • Create New...