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    • By Joe Marconi
      From what I am hearing from my fellow shop owner friends, the shops in my area, Northeast (New York), auto repair shops are busy and steady. However, there is a feeling from many shop owners to be cautious about the future. 
      Things that give shop owners concern: Inflation, the cost of living affecting the consumer's ability to afford auto repairs, dissatisfaction with the current administration,  and possible recession. 
      Your thoughts? 
    • By Joe Marconi
      At the Elite Invitational this past June, held in San Diego, we invited a customer panel to discuss a variety of issues with the auto industry. One of the things we discovered was that consumers don't know the term "Technician" and still refer to us as "Mechanics"
      This is important to understand, especially with our internet marketing.  For example, a consumer may Google, Auto mechanic near me.
      Thoughts? Opinions? 

       
    • By Transmission Repair

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    • By Joe Marconi
      According to Lang Marketing Aftermarket Consulting, Mobile repair and service is on the rise. I have mixed feelings about this, since repairing and servicing cars today is so complex.
      BUT, can mobile service be used to attract new customers, or used as a strategy to check the car out at someone's home or work, with the ultimate purpose to get the car to your shop? 
      From Lang Marketing 
      "Mobile Repair currently represents only a small portion of the Do-It-For-Me (DIFM) market, but it is growing at an explosive rate. As the DIFM light vehicle market plunged during 2020 and rebounded in 2021, Mobile Repair grew many times faster than the overall DIFM market, unhindered by the onslaught of COVID-19."
      Sources: 
      Lang Marketing Resources, Automotive Aftermarket Consulting, Research and Analysis  
       
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      The word OSHA makes many shop owners cringe. 
      I was lucky enough years back to have my insurance agent suggest I perform a voluntary OSHA inspection. A private company did it at the time.   
      They found tons of violations; some we knew would be flagged, but most we did not. 
      Have you ever had an OSHA inspection? And what can shop owners do to protect themselves? 


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