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By Joe Marconi in Joe's Blog1 commentI am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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By Joe Marconi
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By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
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By nptrb
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By carmcapriotto
People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
The Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts. The Importance of Branding (00:01:25) The hosts highlight the significance of branding as the foundation of a company and its role in shaping how people perceive the business. Examples of Successful Brands (00:03:55) The hosts mention Harley Davidson and the 30A lifestyle brand as examples of brands that have successfully created a distinct identity and lifestyle for their customers. The power of a brand (00:07:12) Discussion on how a brand can evoke emotion and create a sense of identity for people. Chick-fil-A's brand and customer service (00:09:00) Exploration of Chick-fil-A's brand and its emphasis on warm, friendly, and welcoming customer service. Dirty Dicks' brand and intentional rudeness (00:12:08) Mention of a restaurant called Dirty Dicks, known for intentionally insulting and being rude to customers as part of their brand. Creating a Brand Identity (00:13:33) Discussion on the importance of creating a brand identity and how it goes beyond just designing a logo. Being Female Friendly (00:14:10) The hosts share their experience of creating a brand around being female friendly and the positive impact it had on their business. Building a Brand (00:16:43) Tips on building a brand, including the importance of self-promotion and defining the feelings and expectations customers should have. The importance of brand integrity (00:19:47) Discussion on how a strong brand identity requires living up to core values and maintaining integrity. Sticking to your brand essence (00:20:47) Emphasis on the need to commit to your brand and avoid negative changes that may compromise its essence. Sponsorship and conclusion (00:21:06) Acknowledgment of RepairPal as the sponsor and a closing message about the podcast and the Aftermarket Radio Network.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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