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  • 2 weeks later...


Posted

Good info! Thanks for sharing. Actually, never thought about it... the "Virtual Shop Tour"! Like that would be difficult... uh... start with... "Take out your phone, press record".

So simple - potentially so effective... and what a great way to demonstrate who you are - what you do - and it can all be on a YouTube short - so that's a minute!
Look, I know you've got a lot to say about your shop... but edit it do who we are... what we do... and why we're the best and you're done!

Now, most guys won't want to hear this... but script it... you don't have to do record it word for word... but at least an outline. Then record it 2 or 3 times... you'll get better every time... and the viewer will see it. 

Great info! Just press record!

Happy Car Counting!

Matthew
"The Car Count Fixer" 

Posted
3 hours ago, JustTheBest said:

Good info! Thanks for sharing. Actually, never thought about it... the "Virtual Shop Tour"! Like that would be difficult... uh... start with... "Take out your phone, press record".

So simple - potentially so effective... and what a great way to demonstrate who you are - what you do - and it can all be on a YouTube short - so that's a minute!
Look, I know you've got a lot to say about your shop... but edit it do who we are... what we do... and why we're the best and you're done!

Now, most guys won't want to hear this... but script it... you don't have to do record it word for word... but at least an outline. Then record it 2 or 3 times... you'll get better every time... and the viewer will see it. 

Great info! Just press record!

Happy Car Counting!

Matthew
"The Car Count Fixer" 

Thanks, Matthew!

We had a virtual shop tour on the landing page of our website for about 5 years, produced by a locally well-known investigative reporter for a local TV channel.  In just about every TV market area, there is one TV news station that will go to bat for local consumers who feel they have been wronged by a business/company.  In our Salt Lake City market, that investigative reporter is Bill Gephardt.  Here's his self-produced video tour of our shop. --->3:21  https://youtu.be/U4oXYH8JFF8

That video sold a lot of major transmission work for us.  Because we also used Call Tracking, we knew exactly the source of each phone call.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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