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The turning of the seasons is a great time to fall into good habits, financial habits to be exactly. Autumn is an ideal time to reassess your financial situation and implement new strategies that will carry you through the end of the year and beyond. We believe that with the right approach, you can “fall” into good financial habits that will set you up for success.

Here are some practical tips to guide you through this autumn season:

 

1. Review and Refresh Your Budget

The beginning of quarter four is a great time to take a look at your budget. The holidays are just around the corner, and for many, that means an increase in spending. Review your income and expenses from the past few months to see if you need to adjust any categories.

Tip: Consider using a budgeting app or software to keep track of your spending in real time. This will help you stay on top of your finances and make necessary adjustments before the holiday rush begins.

 

2. Prepare for Holiday Expenses

With the new season often comes a time of increased spending with holidays such as Thanksgiving, Halloween, and Christmas coming up. It’s essential to plan ahead to avoid financial stress. Start by setting aside a specific amount each week to fund these upcoming expenses. This can help you avoid relying on credit cards and racking up debt during the holiday season.

Tip: Create a holiday-specific savings account and automate transfers from your checking account to this fund. By spreading out your saving efforts over the next few months, you’ll be better prepared for holiday expenses.

 

3. Evaluate Your Tax Situation

Autumn is the perfect time to review your tax situation and make adjustments if needed. If you’re a small business owner, freelancer, or self-employed, you should look at your income for the year so far and determine if you need to make estimated tax payments. Even if you’re a regular employee, it’s wise to check your withholdings to ensure you’re on track and won’t face a big tax bill come April.

Tip: Schedule a meeting with your accountant or bookkeeper to go over your tax strategy. Taking proactive steps now could save you from headaches later.

 

4. Reassess Your Financial Goals

Did you set financial goals at the start of the year? This would be a great time to revisit them.  Are you on track to meet them? Maybe you aimed to pay off debt, save for a down payment on a home or build an emergency fund. Take stock of your progress and determine whether you need to adjust your plans.

Tip: Set short-term goals to help push through the end of the year. For example, challenge yourself to save an extra $500 before January or pay off one credit card balance.

 

5. Take Advantage of End-of-Year Sales

Year End sales are popular among many businesses. This is an ideal time to take advantage of them, especially if you’re a business owner looking to make investments in equipment or supplies. Many companies offer year-end deals to clear out inventory, so be on the lookout for discounts. This can also be a great time to make charitable donations or invest in assets that may offer tax benefits.

Tip: Keep an eye on Black Friday and Cyber Monday deals for both personal and business-related purchases. Just be sure to stay within your budget and avoid impulse buying.

 

6. Check in on Your Retirement Accounts

When was the last time you checked in on your retirement accounts? Are you maxing out your 401(k) or IRA contributions? If not, consider upping your contributions for the rest of the year. The contributions you make to these accounts can reduce your taxable income and set you up for a more secure financial future.

Tip: If your employer offers a matching contribution, try to contribute enough to take full advantage of that benefit. It’s essentially free money that helps boost your retirement savings.

 

7. Protect Your Assets

As you transition into autumn, it’s important to ensure that your assets are protected. Review your insurance policies—whether it’s health, auto, home, or life insurance—to ensure you have adequate coverage. This is particularly crucial if you’ve experienced any major life changes, such as getting married, having a child, or purchasing a new home.

Tip: Autumn is often the season for open enrollment, so take advantage of this time to make necessary updates to your insurance policies.

 

Embrace Financial Change this Fall

Autumn is all about change and preparing for what’s ahead, making it an ideal time to reset your financial habits. By refreshing your budget, planning for holiday expenses, and checking in on your long-term financial goals, you can end the year strong and set yourself up for a successful new year.

Let’s fall into good habits together!

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By Joe Marconi
      Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers
      By Joe Marconi 
          I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Being a startup, gaining customers, any customers, was essential. Without them, business survival would not be possible.
      With limited knowledge of marketing, I did what many new companies do, I ran mass advertising promotions in local newspapers offering huge discounts. Did this type of marketing work? Well, that depends on how you define success. I can tell you that It did bring in customers, and a lot of them. But what I found out was that it didn’t bring in enough of the customers I wanted. Even early on in my business career, I wanted to create a company that catered to consumers who appreciated the total car care approach. With coupons in hand, most customers wanted only the discounted offer and nothing more.
      I remember one particular customer who came in for his discounted oil change that included a free tire rotation. I noticed that his wiper blades were ripped, broken, and digging into the windshield. When I offered to replace them, he shouted, “Don’t touch the wipers, just change the oil, rotate the tires, and let me be on my way!” I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. It’s not that I am against all forms of discounting. I am not. However, the better approach to growing an auto repair shop is to create a business strategy that attracts and retains those customers who are aligned with your business model and culture.  
      In business, attempting to be everything to everyone is not a sustainable strategy. It is far better to narrow your focus, understand your key profile customers, and do all you can to gain more of them. In this article I will outline strategies to identify and market to your ideal customers, and why these strategies will help you achieve long-term success.
       
      Why Define Your Profile, Ideal Customer?
      As mentioned above, trying to be all things to all people is not a business model that works for the long term. If you are a startup company or need to increase car counts quickly, offering discounted services and repairs will fill your bays. And depending on the situation, this may be a viable option. However, in most cases, this should not be a long-term strategy.  Kim and Brian Walker, at Shop Marketing Pros, recommend that auto repair shop identify their customer avatar, stating that “The most successful auto repair shop owners have a clear idea who they’re targeting.”
      Let me ask you a question. What type of customers do you want to work for? Wouldn’t you rather work for those customers who throw their keys on the service counter and say, “Don’t bother calling me, do what you need to do, and I’ll see you at 5 o’clock.”  Well, those people are your ideal customers. They trust you, are loyal, and say YES to your service recommendations! Which also makes them your most profitable customers. And let’s not forget that dealing with these ideal customers is a lot less stressful for you and your entire team.
       
      Defining Your Profile Customer
      Defining your profile customer begins with understanding your business model and defining your vision, your mission, and your culture. What are the types of services and repairs you will offer, and the type of vehicles you prefer to work on? Also important is balancing the type of jobs offered to your clientele to ensure that you sell enough profitable work. While we may love what we do, we have a responsibility to be profitable. Knowing your profile customers will help ensure you achieve profitability.
      Creating the actual profile of your ideal customer will take a little bit more work. Start with what I call the “key droppers.”  As mentioned earlier, those are the customers who don’t question your recommendations or your price, and they trust you. They literally drop their car keys on the counter, preapproving the work, basing their decision on earned trust. These customers will give you the foundation to build your customer profile.
      After that, run a report from your business system identifying your top 100 to 200 customers. Most systems sort this list by revenue per customer.  In addition to the dollars spent per customer, what you are looking for is certain common criteria. Those criteria include length of time as a customer, visits per year, type of vehicles, where they live, and the type of repairs and services performed on their vehicles.
      You will find that your top-profile customers are the ones who follow your service and repair recommendations. Again, it’s the trust factor. For more extensive demographic customer profile building, marketing companies, like Shop Marketing Pros, have tools that can help with this process.
      After performing your due diligence with the initial list, you will end up with probably 50 to 100 customers that you will define as your key profile ideal customer. The next step is to build your marketing plan.
       
      Marketing Strategies to Gain More Profile Customers
      Once you have your customer profile, do all you can to cater to their needs. Listen to them, speak to them, and find out all about them. Their hobbies, birthdays, community involvement, the local newspapers they read, the local radio station they listen to, and their profession. Also, do they have children and pets? These things are important. Asking a customer about their child or pet, or remembering their birthday, goes a long way in building relationships, a key component in customer retention.
      But there’s another reason why this is important; and that is, to align your marketing and advertising strategy around your profile customers. Let me give you an example. Let’s say you find out that most of your profile customers are heavily involved in the community, such as fundraisers, or local youth sports activities. You then need to get involved with these local community events. Let your profile customers see that you are a business that cares about the community. Focusing your marketing efforts in areas where your profile customers will notice you will accomplish two things: it will reinforce your brand to your existing customers and will help you attract more of the same like-minded customers. A goldmine opportunity.
       
      The Rewards of Building an Auto Repair Shop Model Based on Your Ideal Customers
       
      It’s hard to deny the rewards of building a marketing strategy and business model around your profile customers. You’ll save on advertising costs by targeting your ad dollars, rather than using a shotgun approach, marketing to the masses. You will build a stronger and more loyal customer base, improve customer retention, increase sales, and generate higher profits. You will also build a powerful brand. The best part, you will lower the overall stress for your employees.
       
      Conclusion
      If you are an auto shop owner looking for innovative ways to enhance and grow your business, Elite Worldwide can help. At Elite, we have world-class, experienced coaches who understand your business. Our coaches have lived in the trenches and built amazing, successful companies. Elite also has sales and management training, and peer groups that can take you and your business right to the top. No matter where you are in your business career; startup, growth mode, or looking to retire, Elite can guide you and help you achieve your goals and build a more profitable and successful business.
       
        About the author – Joe Marconi – With over four decades of industry expertise, Joe is a seasoned professional whose accomplishments include owning and operating one of America’s most successful auto repair companies. A graduate of the Automotive Management Institute, Joe is a recipient of the CARQUEST Excellence Award, served on industry panels, and played a role in developing the ASE Engine Performance Certification test. As a former columnist for Ratchet & Wrench Magazine and co-founder of AutoShopOwner.com, Joe has been a keynote speaker at the Ratchet and Wrench Conference. After selling his automotive company in 2021, Joe now dedicates his time to giving back to the industry as a Top Shop 360 Business Development Coach with Elite Worldwide and serves on the board of directors for the Service Stations Dealers of Great New York. Joe, a Bronx native now residing in Patterson, New York, enjoys family time, community involvement, and pursuits such as tennis, golf, and woodworking.
             
         
      View full article


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