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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Thanks to our partner Promotive
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      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
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      Email Hunt: podcast@paarmelis.com
      Text Paar Melis @ 301-307-5413
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    • By carmcapriotto
      Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
      Watch Full Video Episode
      In our episode today, we welcome guest Hunt Demarest, CPA ABV.
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      Learn more about Hunt Demarest here: 
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      Look for his book here:  https://a.co/d/hAf0cDF
      Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
      The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
      AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
      AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
      Contact Information
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      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      n this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity.


      Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow.


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      **Spring Break Challenges (00:01:05)** 
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      **Doing What's Right for Customers (00:06:31)** 
      Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success.


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      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!
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      www.autoshopcoaching.com
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      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
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    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class "'As a younger shop owner, a struggling shop owner, it's a lot to try and find and fix. The ultimate goal is to work on one thing at a time. How do you eat an elephant? One bite at a time."
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    • By nptrb

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