The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
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In this captivating episode of "The Weekly Blitz," Coach Chris Cotton and Coach Mike take listeners on a deep dive into the remarkable transformation of a family-owned auto repair shop nestled in the heart of Louisiana. With their wealth of knowledge and expertise, the coaches explore the intricacies of ethical selling strategies, shedding light on the importance of building trust and fostering long-lasting relationships with customers.
Drawing from their own experiences, Coach Chris and Coach Mike delve into the unique dynamics of working with family in a business setting. They discuss the challenges and rewards that come with such a setup, emphasizing the significance of clear communication, mutual respect, and shared goals. Listeners gain valuable insights into how to navigate the complexities of family dynamics while maintaining a thriving and harmonious business environment.
Throughout the episode, the coaches stress the critical role of assembling the right team for success. They emphasize the importance of hiring individuals who align with the company's values and possess the necessary skills to deliver exceptional service. Additionally, they highlight the significance of fostering a culture of accountability, where team members take ownership of their responsibilities and strive for continuous improvement.
Coach Mike shares his personal journey of implementing transformative changes within the family-owned auto repair shop. He discusses the benefits of leveraging modern marketing channels and analytics to reach a wider audience and drive business growth. Listeners gain valuable insights into the power of data-driven decision-making and the impact it can have on the overall success of an auto repair business.
Sponsored by Shop Marketing Pros, this episode aims to equip auto repair business owners with the knowledge and tools needed to thrive in the ever-evolving automotive industry. By providing a comprehensive exploration of ethical selling strategies, the dynamics of working with family, and the importance of building the right team, Coach Chris and Coach Mike empower listeners to overcome challenges and achieve remarkable success in their own ventures.
Ethical versus non-ethical selling strategy [00:02:17] Discussion on the importance of selling services in a fact-based manner, using tests and evidence to inform clients.
Working with family members in the shop [00:05:14] Exploration of the challenges and benefits of having family members as employees, emphasizing the need for honesty and clear communication.
Having the right people [00:06:47] Importance of having team members who are willing to buy into the team culture, and the negative impact of individuals who are not team players.
The impact of negative influences [00:09:41] Discussion on how negative employees can affect the shop and the importance of removing them.
The need for accountability [00:11:47] Importance of having someone in the shop to hold everyone accountable and ensure strategies are implemented effectively.
The process of implementing changes [00:16:55] The ongoing process of implementing and reinforcing changes in the shop, including holding employees accountable and correcting their behavior.
The new software system and marketing channel [00:19:01] Discussion about implementing a new software system and the importance of utilizing a marketing channel for the shop's growth.
Improving the average repair order [00:20:41] Emphasis on the need to increase the average repair order and improve processes to attract more customers and increase revenue.
Coaching accountability and teamwork [00:21:30] The importance of coaching accountability and teamwork in achieving success, with the need for feedback and collaboration between the coach and the team.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi in Joe's Blog0 commentsAuto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
By carmcapriotto
By Changing The Industry
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