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Cheers to Success: Building a Thriving Business and a Craft Brewery [RR 851]


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Are you a fan of craft beer? Then you won't want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases. But their success doesn't stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.

Butch and Kim Taylor, Titan Auto And Tire, 3 locations, Virgina. Hidden Wit Brewing Company.

Show Notes

  • Building a Craft Brewery (00:00:47) Owners of Titan Auto are building a craft brewery, which will open in a few months. They discuss the challenges of running a multi-store operation and a brewery.
  • Expanding to Store Two and Three (00:02:33) Butch and Kimberly talk about the challenges of expanding their business to store two and three. They also discuss the importance of having policies and procedures in place for consistency.
  • Finding Opportunities for New Stores (00:05:13) Butch shares how they found the opportunity for store three, which was an existing store that was not healthy at the time.
  • Do what you say (00:07:31)) The importance of following procedures and standard operating procedures in auto repair shops.
  • Legislation and Right to Repair (00:12:13) Discussion of Right to Repair legislation and a tax bill impacting small businesses in Virginia.
  • Changes Since the Pandemic (00:18:22) Discussion on the changes implemented during the pandemic, such as the loaner car program and key drop, and how they are continuing to adapt to the new normal.
  • The Average Car Payment (00:22:17) Discussion on how the average car payment affects the auto repair industry.
  • Multi-Store Ownership (00:24:08) The benefits and challenges of owning multiple auto repair shops.
  • Starting a Brewery (00:27:31) The story of how the owners of Titan Auto decided to start a craft brewery and the challenges they faced.
  • Hidden Wit Brewing Company (00:29:38) 10,000 square feet facility and outdoor space.
  • Hiring Experts (00:30:19) The owners of Titan Auto hired a brewmaster and a food person for their brewery, just like they hire experts for their service side.
  • Brewing as a Business (00:34:28) The difference between running a business and having a hobby and how important it is to treat brewing as a business.

 

Thanks to our Partner, NAPA AUTO CARE

 

Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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