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Unlocking Technician Earning Potential [RR 842]


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Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry's perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities. Justin Kidd, iScan Technical Support Manager. IndustryAttends.Com

David Macholz, Trainer, Technical Training Program, WORLDPAC, Inc, Academic Chair, Suffolk County Community College. Dave’s previous episodes HERE.

Show Notes

  • (00:02:30 - 00:03:37) The challenges faced by the automotive industry in terms of technician retention and the importance of certification.
  • (00:04:19 - 00:06:17) Dave talks about his research on the relationship between automotive certifications and earnings potential, and the need to change the perception of the industry and promote it as a high-tech profession.
  • (00:07:46) Discussion on the recent announcement of funding for EV charging infrastructure by the Department of Energy.
  • (00:10:02) Importance of embracing new technology, formal education, training programs, and certification pathways to keep up with the increasing complexity of cars.
  • (00:11:09) Slow rollout of EV programs in schools due to difficulty obtaining EVs and safety concerns. The need to replace the existing curriculum with new courses.
  • (00:17:21) Industry Attends (IndustryAttends.Com), a website that provides a single non-biased place for the automotive industry to find training and education events and how it can help technicians and shop owners plan ahead and budget for the year.
  • (00:21:32) How to get involved in a college advisory board and how community colleges need guidance and support from the industry.
  • (00:22:31) Industry Attends, a free platform to post training events, and how to promote them through social media and email lists.
  • (00:26:43) The history of ASE certification


Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections NAPA-TRACS-Call-To-Action-Graphic-1.png       ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

         1 comment
      I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
      For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
      When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
      One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
      While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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