Industry Cynicism with Zack McClain and Jeff Barnes - Diagnosing the Aftermarket A to Z
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By JustTheBest
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By carmcapriotto
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Tony Molla shares the need for advanced technical skills in today’s automotive careers. The discussion underscores the importance of engaging parents and students, reshaping perceptions of automotive careers, and encouraging industry professionals to actively participate in local educational initiatives to inspire the next generation. Tony Molla, host of the Team ASE Podcast and also serves as the Texas Field Manager for the ASE Education Foundation. Show Notes
https://www.aseeducationfoundation.org/ Tony Molla's Background (00:02:45) Tony shares his extensive career in the automotive industry and his editorial experience. Importance of Education in Automotive Industry (00:04:12) Carm and Tony discuss the need for improved education and involvement in CTE programs. Changing Perceptions of Automotive Careers (00:04:12) Tony emphasizes the evolving view of automotive careers and the skills required today. Role of Parents in Career Choices (00:05:20) Tony explains the influence parents have on students' career decisions in the automotive field. Career and Technology Education Programs (00:06:13) Tony advocates for involvement in CTE programs to build foundational skills for students. Post-secondary Program Options (00:07:10) Discussion on the benefits of post-secondary programs for aspiring automotive technicians. Curriculum Changes in Education (00:08:06) Carm shares his involvement in updating local college automotive curriculum. Challenges in Educational Resources (00:08:55) Tony talks about challenges in funding and resources for CTE programs across the nation. Perceptions of Independent Repair Shops (00:11:51) Carm discusses changing perceptions of job opportunities in independent repair shops. Importance of Industry Benefits (00:12:49) Tony highlights the need for independent shops to offer competitive benefits to attract talent. Diverse Career Paths in Automotive (00:14:56) Carm emphasizes the various opportunities available within the automotive industry beyond traditional roles. Investing in Employee Training (00:15:39) Tony stresses the importance of employers investing in ongoing training for technicians. The Importance of Passion in Careers (00:20:00) Discusses the necessity of passion for success and financial rewards in any career. Career Changes and Opportunities (00:20:26) Tony shares his journey through various career changes and the importance of technical background. Finding Job Security in Trades (00:21:24) Explores the idea of job security in trades, emphasizing skill and knowledge. Reinventing Yourself (00:21:48) Tony reflects on the need to actively seek new opportunities and reinvent oneself. The Value of Technical Knowledge (00:22:35) Highlights how technical expertise can lead to unexpected job opportunities. Recruitment Strategies in the Automotive Industry (00:23:40) Discusses the need for businesses to be proactive in finding and recruiting talent. Finding the Right Employer (00:25:22) Carm asks for tips on how individuals can identify suitable employers. What Students Look for in Employers (00:25:45) Tony explains what younger job seekers prioritize when choosing an employer. Importance of Workplace Culture (00:28:38) Emphasizes the significance of workplace culture and employee satisfaction. Flexibility and Work-Life Balance (00:29:34) Discusses the increasing demand for flexible working hours and life balance. Engaging Young People in the Industry (00:30:37) Tony suggests ways to engage young people in automotive careers through local programs. Getting Involved with CTE Programs (00:31:01) Provides information on how to connect with local CTE programs for community involvement. Becoming a Community Pillar (00:32:14) Encourages professionals to support and engage with local educational programs.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Matt Fanslow explores the parallels between women's basketball and the automotive repair industry. Highlighting Caitlin Clark's exceptional impact on women's sports, Matt discusses how her achievements should be celebrated rather than downplayed. He critiques the tendency of some WNBA players to undermine Clark's success, likening it to the automotive industry's habit of disparaging competitors. Matt argues that fostering a supportive and collaborative environment, rather than one of criticism, can lead to growth and success in both fields.
Show Notes
Out of Nowhere - Pistol Pete Marravich - Matt Fanslow Diagnosing the Aftermarket A to Z [E010]: https://mattfanslow.captivate.fm/episode/010 The Sport of Auto Repair with Chris Jones [E134]: https://mattfanslow.captivate.fm/episode/134 Sports and Automotive Parallels (00:01:12) Caitlin Clark's Impact (00:01:36) Comparison of Basketball Eras (00:02:47) Surge in Women's Basketball Viewership (00:04:11) Caitlin Clark's Unique Playing Style (00:05:30) WNBA Attendance Records (00:06:44) WNBA's Financial Struggles (00:08:31) Marginalization of Caitlin Clark (00:10:10) Opportunities for Growth (00:11:34) Comparison to Automotive Industry Tactics (00:14:16) Downplaying Competitors (00:16:49). Harmful Practices in Sports and Automotive (00:18:11) Final Thoughts on Caitlin Clark and the WNBA (00:19:39) The importance of competition (00:20:59) Critique of disparagement (00:22:16) Learning from popularity (00:23:33) Long-term strategy concerns (00:24:59)
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, Shop Boss, and 360 Payments In this episode of For the Record, Maylan Newton tackles the pressing issue of the technician shortage in the automotive industry. Maylan emphasizes the importance of proactive involvement from shop owners and industry representatives in engaging with educational institutions and students. He highlights the need for better representation at vocational events and the necessity of running businesses that attract and retain skilled technicians. Maylan urges the industry to work together to create an inviting career path for the next generation. Maylan Newton, ESI- Educational Seminars Institute. Maylan’s previous Episodes HERE Show Notes
Hiring Challenges in the Industry (00:00:30) Maylan discusses the full-time nature of hiring and the industry's struggles to attract technicians. Skills USA Event Insights (00:01:02) Maylan shares his experience at a Skills USA event, highlighting the lack of automotive representation. Engaging Young People (00:02:19) He emphasizes the need for the automotive industry to inform youth about career paths available. Personal Outreach to Schools (00:03:24) Maylan recounts his efforts speaking at high schools to promote automotive careers. Importance of Industry Visibility (00:05:25) Maylan urges industry members to actively engage with schools and promote career opportunities. Attracting and Retaining Technicians (00:06:17) He stresses the need for fair treatment and compensation for new technicians entering the field. Talent Acquisition Efforts (00:08:01) Maylan highlights the proactive approach of other industries in recruiting young talent. Call to Action for Shop Owners (00:09:38) He challenges shop owners to commit to engaging with local schools and vocational programs. Quotes for Inspiration (00:10:35) Mahlon shares motivational quotes to encourage industry involvement and improvement.
Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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