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Core Values: Know Them, Live Them [THA 314]


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How do you stop having a job and start having a business? It all begins with the foundation of core values. Don't 'thesaurus' your way to writing them down once on a piece of paper. Your core values are the essence of who you are and what you stand for. And guess what? Your company's core values involve your entire team too.

Watch Episode HERE

Aaron Woods, X-tra Mile Auto Care, Stillwater, OK. Listen to Aaron’s previous episodes HERE Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE.

Show Notes:

  • It is not what we do, it's who we are at our very inner core.
  • A core value provides that concrete foundation for us to be able to build people and build companies.
  • You do things better when you know where you start, stand, and where you're starting from.
  • Core values give that navigational beacon for everybody to be rowing in the same direction at the same speed.
  • How do we know how to measure accountability without knowing what to measure it against? And what better thing to measure accountability against than the very core principles by which your company is founded
  • How are you implementing core values?
  • Quarterly conversations with each of your staff members- grade each other on the core value alignment. 
  • Meetings away from the business- getting away from the workplace, being away from the day-to-day activities and the distractions. 
  • Post your core values everywhere- forward facing.
  • Empower your team. 


Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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  • Have you checked out Joe's Latest Blog?

         4 comments
      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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