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Building a Reliable Mentor/Mentee Program – Marc Brune [RR 780]


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Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment?  I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival.  You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown.  Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind.  Marc Brune, Business Development Manager, mentormentee.com  Key Talking Points

  • 3 key people- manager, mentor, mentee
  • People are looking for a plan and someone to help along the path
  • Preparing for business before entry-level candidate comes on board- do you have the right culture for a positive mentor-mentee atmosphere? Who will be the best person to step in (manager) and mentor (can multitask)
  • Mentor- teaches not only automotive but also speaks the culture of the shop 
  • Mentoring vs. teaching- teaching is 1-way street, and mentoring is a 2-way street
  • Assessment- 15 different categories, ranked in order of importance
  • Educate- set expectations for each role
  • Execution- have mentee and plan
  • Plan- having a repeatable plan 
  • Online course specific for each role- 3 hours each
  • Facilitating growth- offers ASE task lists used in ASE accredited program
  • Soft skills- customers are a part of your business
  • Setting goals- mentor and mentee can set specific goals with dates and be able to adjust  
  • Recruit- “the important things are never urgent, and the urgent things are never important.” Have the recruiting mindset.   
  • Execute- daily on the job training plan for mentees and track progress
  • Analyze and reward- get the data flowing on how the mentor/mentee progressing. Build incentives for growth with both mentor/mentee. Don’t let your mentors go red in their pay.
  • mentormentee.com 


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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