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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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  • Similar Topics

    • By Joe Marconi
      A recent Auto Leap Survey revealed that 64% of shop owners are looking to retire in the next 10 years. (Link below to survey) 
      So, I want to take an informal survey of our  ASO members:
      How long have you been a Shop Owner? When do plan on retiring?   
       
    • By Joe Marconi
      Do you have a formal onboarding, or employee orientation, process?  I know that so many shops these days are looking for employees, and many shops have been short-handed for some time now.  But, is it wise to throw people into the mix without a formal onboarding process?  Many say that the time it takes to prepare a new hire will pay dividends down the road. 
      Your thoughts and comments...

    • By carmcapriotto
      Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts, and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
      Susan Starnes, Vice President, Emerging Markets of Genuine Parts Company
      Key Talking Points
      General discussion about the penetration of EVs, ADAS, connectivity Her team works closely with training NexDrive program- equipt shops to service EV’s and hybrids, started in the Netherlands in 2020. Looking to roll out and test in the US soon. Having products, training and communication and support around the program.  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      The word OSHA makes many shop owners cringe. 
      I was lucky enough years back to have my insurance agent suggest I perform a voluntary OSHA inspection. A private company did it at the time.   
      They found tons of violations; some we knew would be flagged, but most we did not. 
      Have you ever had an OSHA inspection? And what can shop owners do to protect themselves? 
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the show notes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
      Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Listen to Brett’s previous episodes HERE
      Key Talking Points
      Customer close procedure/presentation Try to understand what the other person sees and not just what your shop wants Factory specified maintenance review on cars- review the history on Carfax, review what the car needs according to the factory maintenance specifications. The system will actually calculate a date when it thinks you'll be due. Ask what are your plans on the car?  Is the car paid for? Review with the customer what your technicians did. Solidify them saying “You guys are my guy.” Lay the groundwork for them to say “You know what? You just gave me all the right reasons to make an appointment 4, 5, 6, 7 months in advance” Send a text to them about a week ahead  What you don't want to do- run the actual credit card amount and then try to explain it to the customer the factory maintenance and review etc.. As soon as they run that transaction, they're done.  You must direct your advisors the best way they will get the highest batting average for pre-scheduling. Don't start with a closed transaction.  If you don't capture them at that closed sale then the next thing is the email and the text, if we don't catch 'em there, then they call up three weeks later and say, “Hey, I just wanna schedule an oil change. And we go, oh, whoa, whoa, whoa, wait, wait, wait, wait, wait, you got all this factory maintenance dude. You wanna do it?”   
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio


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