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Survey Says [RR 753]


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Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel's Previous Episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ

Key Talking Points

  • What do your customers value the most? What do they want from you?
  • Your customers are your best source for marketing
  • 62% of Rachels customers asked someone who they should go to. Implemented referral cards for customers. Those customers still checked Google for the number of reviews and what was said. 
  • 37% thought google reviews were important. 
  • Top 3 benefits to customers in Rachel’s shop- warranty, loaner cars, speed of service
  • Google Form and QR codes
  • Bad Google reviews- people make mistakes, it’s up to you to make it right and validate the other 5 star reviews. 
  • Alleviating customer stress by communicating clear expectations and following through- loaner car availability, financing, 
  • Surveying both emotions and thoughts- what were you feeling? What was your first thought?
  • To get a good sample you need at least 50 responses
  • New customers- why did they choose you?
  • Frequency of surveys- every few years unless there is a change in the environment (inflation, interest rates, fear of unknown)  
  • Number of questions- 10-12 questions  
  • Headline for the survey- “your opinion matters” 
  • Get survey ideas at Jimmy Alauria site: www.winningautoshops.com
  • Google Reviews Episode with Jimmy Lea [RR 747]

 

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Check out today's partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

 
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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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      Click to go to the Podcast on Remarkable Results Radio


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