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Specialization with Tom Palermo and John Anello [THA 220]


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Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE Technician of the Year, Tom also earned the 2011 AAIA-ASE World Class Technician Award from the Automotive Aftermarket Industry Association, National Institute for Automotive Service Excellence, and the Best Tech of the Year award sponsored by WIX Filters. The majority of Tom’s business is fleets. Listen to Tom’s previous episodes HERE.

John Anello, Auto Tech on Wheels (Mobile Diagnostics, Programing, ADAS). Listen to John's previous episodes HERE

 

Key Talking Points

  • Fleet specialist Always be marketing for any specialist (fleet/private/mobile)
  • Don’t limit yourself to one specific brand/type of fleet 
  • Develop loaner fleet for customer use
  • Critical- being able to handle any issues with fleet vehicles when a fleet manager calls, be the ‘one stop shop’ for fleet managers
  • Sublet mobile technicians
  • Mobile technician Cons- spend a lot of time on road, catering to customers that don’t have sufficient equipment or employees not engaged in training, technology moving at rapid pace 
  • Lift each shop by showing them how to properly use equipment by educating them, build relationships with every customer 
  • John handles 50-70 calls per day and often provides free tech assistance 
  • Continual research- having solid foundation first then learn how to adapt as things change
  • Every 5 years a business will get stale Need to look at whole picture and figure out how to continue to move forward with technology and best practices
  • Stop avoiding jobs- “adapt or die” embrace technology  
  • Most business owners don’t like taking the ‘risk factor ’Take the risk and reap the benefits
  • January 1st, 2022Move to 77gh for all cars going forward, mandated every car to have front radar automatic emergency braking 
  • Manufactures will have secure gateways for cars (control gateway username and password for tools)
  • Aftermarket must register tools and have wifi capabilities for the future 
  • ADAS must be done correctly

 

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
      0  
      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      #AutoLeapAmplify23
  • Similar Topics

    • By rabail_mushtaq
      Hey there,
      Amplify 2023 is just around the corner and we can't wait! The conference will be the first-of-its-kind event for auto repair shop owners, powered by AutoLeap, featuring:
      13 sessions from industry experts and seasoned shop owners
      14 top associations and training institutes 
      The conference will also offer unique opportunities for you to network with your peers, play games and win exciting prizes: 
      Discuss all aspects of shop management in a networking lounge
      Snap your best picture to take part in a photo contest
      Test your trivia skills with fun quizzes
      Top the leaderboard by competing for the most points
      Take your observation skills into action by participating in a scavenger hunt
      Join in on the after-party
      You will have the chance to win big. Our prizes include:
      Kamado Joe Joe Jr. 13.5 inch Portable Charcoal Grill
      DEWALT Mechanics Tool Set - 192 piece
      Bose QuietComfort 45 Bluetooth Noise Canceling Headphones
      Samsung Galaxy Tab A8
      And much more! 
      Register today and join us at Amplify on March 24 for a full-day immersive virtual experience starting at 9 AM ET.

       
    • By carmcapriotto
      Recorded Live at Vision 2023, Al Wright and Travis Troy discuss the benefits of joining MWACA's S.O.S. (Shop Owner's Support) Group. When we can support and learn from other shop owners, we continue Advancing the Aftermarket and raising the bar for the industry. Travis also gives us an overview of Vision's newest class for general service technicians.
      Al Wright, John’s Automotive, Cedar Rapids, IA. Al’s previous episodes HERE
      Travis Troy, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis’ other episodes HERE
      Show Notes
      Travis Troy- 21 team members attending Vision 2023 MWACA SOS Shop Owner’s Support- What is an S.O.S. Group? Think of it as your advisory board. Our S.O.S. Groups consist of no more than 10 shops that meet on a monthly basis. Meetings are similar to “twenty groups” without the intense financial focus or expensive monthly commitment. Groups meet monthly at a participating shop to discuss relevant issues, set and review goals, and evaluate the hosting shop.    Be vulnerable, and be transparent, not as a business owner but as a friend. We are not each other’s competition.  Learning from others, raising the bar for the Automotive industry  FTI- failure to implement, the number one failure for shop owners. Debrief after the SOS meeting with a list of items to work on and change.  Elevate before you grow. GSTA General Service Technician Academy - 2-day course. This program benefits the technician and the shop with increased efficiency, knowledge, and safety, as well as cost-savings by helping prevent beginning mistakes. Certifications will come from Tire Industry Association (TIA), Automotive Lift Institute (ALI), and Mobile Air Conditioning Society (MACS).  GTSA will cover- Tire Safety – hands-on mounting and dismounting, repair procedures and balancing, Tire pressure monitoring basics, Lift safety – Including Information access for proper lift placement, OSHA and shop safety training, Alignment basics, Intro to Air Conditioning, Electricity Fundamentals, Introduction to Digital Vehicle Inspections - a systematic approach to test drives, inspections, photos and videos and the benefits to the tech and to the shop of performing the DVI. Surviving a Health Scare [THA 316]
      Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections      
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      What is a Master Technician? Value of ASE Practical Testing? Charging to support a Master Technician  
      Thanks to our Parnter, NAPA AUTOTECH napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue. 
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops
      Talking Points
      Working with family. You’re either crazy or an angel. I think it’s an angel.  What’s your top tip for working with family? what was it like watching your dad take on the automotive world with his podcast? at what point did you think you wanted in on that? what has the transition like for you joining your dad? let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group?  Your greatest lesson? your favorite podcast episode you've done so far funniest edits + bloopers  
      Lagniappe (Books, Links, Other Podcasts, etc)
       
      Tracy’s Women in Auto Care Podcast Carm’s Podcast Episode about their Adoption Story  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]etingpros.com 
      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      Automotive Training Doesn't Pay... Fight Me


  • By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

    By nptrb, in Automotive Industry,

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