Quantcast
Jump to content


Specialization with Tom Palermo and John Anello [THA 220]


Recommended Posts

Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE Technician of the Year, Tom also earned the 2011 AAIA-ASE World Class Technician Award from the Automotive Aftermarket Industry Association, National Institute for Automotive Service Excellence, and the Best Tech of the Year award sponsored by WIX Filters. The majority of Tom’s business is fleets. Listen to Tom’s previous episodes HERE.

John Anello, Auto Tech on Wheels (Mobile Diagnostics, Programing, ADAS). Listen to John's previous episodes HERE

 

Key Talking Points

  • Fleet specialist Always be marketing for any specialist (fleet/private/mobile)
  • Don’t limit yourself to one specific brand/type of fleet 
  • Develop loaner fleet for customer use
  • Critical- being able to handle any issues with fleet vehicles when a fleet manager calls, be the ‘one stop shop’ for fleet managers
  • Sublet mobile technicians
  • Mobile technician Cons- spend a lot of time on road, catering to customers that don’t have sufficient equipment or employees not engaged in training, technology moving at rapid pace 
  • Lift each shop by showing them how to properly use equipment by educating them, build relationships with every customer 
  • John handles 50-70 calls per day and often provides free tech assistance 
  • Continual research- having solid foundation first then learn how to adapt as things change
  • Every 5 years a business will get stale Need to look at whole picture and figure out how to continue to move forward with technology and best practices
  • Stop avoiding jobs- “adapt or die” embrace technology  
  • Most business owners don’t like taking the ‘risk factor ’Take the risk and reap the benefits
  • January 1st, 2022Move to 77gh for all cars going forward, mandated every car to have front radar automatic emergency braking 
  • Manufactures will have secure gateways for cars (control gateway username and password for tools)
  • Aftermarket must register tools and have wifi capabilities for the future 
  • ADAS must be done correctly

 

Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

Shop-Ware-Call-To-Action-Graphic-v3.png

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Shop-Market-Pros-Sponsor-Graphic-2.png

This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By carmcapriotto
      Tom Grady founded Redhawk Auto Service in 2005 with the goal of providing the Temecula Valley with high-quality automotive service that emphasizes excellence, value, and convenience. Tom Grady has over 35 years of automotive industry experience as a former executive with Ford Motor Company and Nissan. He was also an automotive dealer in Orange County and New York. Mr. Grady has an M.B.A. degree and a B.A. in Economics.
      The Grady’s also own full-service hand car washes and founded Redhawk Hand Car Wash in 2003. Mr. Grady has been actively involved in the community through the Rotary Club and as the past Chairman of the Lake Elsinore Chamber of Commerce.
      Key Talking Points
      6 bays in 2,000 square feet- 6 technicians, 15-year business. Last three years the business did 1.5-2 million per year.  Satelite location- needed more space but didn’t want to expand and purchase another business for a second location. Started looking at flex condos during the pandemic, found one that was available for purchase. It was a call center and part of it is offices for rent plus has offices for businesses for the first time. Tom equipt it with 6 lifts. 5 minutes away from first location. Service advisors will stay at first location.  Goal increase business but cut back expense to achieve efficiency  First location will be used for quick work, satellite location will be used for work and repair that take longer  Challenges- logistics, communications between both shops, AAA towing drop-offs (no parked cars overnight at satellite), and computer systems Marketing- saying “yes” to the customer. Tom loves the sizzle of “selling and marketing.” Tom is the visionary of the business and in the CEO ATI Program and his second in command is in COO program. Thanks to Tom Grady for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee

      Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.
      Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      https://www.youtube.com/watch?v=eozm7M1qMKg&t=1s
      Tom Sciortino, Total Automotive, Tonawanda, NY. Graduated 1983 ECC with an associate degree in Automotive technology. Worked from 1981-1986 (broad Elm, Tire man, and Goodyear) and opened Total Automotive June 1st, 1986 (just celebrated 35 years in business. Purchased his current location in 2016 after renting for 30 years. Tom has 3 techs, 1 service writer and is an ASE Master Tech
      John Armstead opened up Armstead Automotive Repair in 1986, out of a two-bay garage, in downtown Holly. In 1992, Armstead Automotive moved to the existing location on Fish Lake Rd. At this location, Armstead Automotive was able to expand and tailor to our customer’s needs. In 2004 we added a heavy-duty 4 bay addition, that can hold vehicles as large as school buses, RVs, and bucket trucks. On the west side of the building, John built a custom railroad track for all hy-rail needs. Armstead Automotive is willing to adapt to what our customers need…challenge accepted.
      Now, Armstead Automotive is a fully-fledged auto repair shop complete with nine bays and a family of Armsteads, working tirelessly to deliver an experience that goes unrivaled in Holly, Saginaw, and the surrounding communities.
      For an auto repair shop in Holly or Saginaw that looks out for you and your vehicle, no matter what, through the complex transmission repairs, to a simple oil change, look no further than Armstead Automotive Repair. 
      Key Talking Points
      Waiting customer- demand purchase, if needs battery customers would rather have it done right away. Offer print out and keep a history of batteries. Be consistent. Battery testing- DVI process/inspection Both John and Tom sell around 150 batteries per year- 3 per week Rotate stock batteries every 90 days  Hotter climates batteries often need changing after 48 months Some cars won’t start/stop of battery is weak Batteries dying- lights staying on (map lights).  COVID 19- cars sitting for a long period of time and won’t start If you’re not selling batteries then you’re not checking/testing Profitability- 25-35%, labor and sale like tires. AAA won’t change on road for certain cars with batteries in the trunk or under seat etc Thanks to Tom Sciortino and John Armstead for their contribution to the aftermarket Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee

      Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
      Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day.
      Broadly helps you automatically request reviews so that your customers can promote your business with just one click.
      When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review.
      Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit www.getbroadly.com/carm to learn more.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Trish Serratore
      Senior VP Communications, ASE
      Talking Points:
      ASE Service Professionals Month June each year Recognition of our true professionals  Essential workers The automotive service professionals have kept our cars running during the pandemic June is ASE's birthday month. 50 years old next year (2022) Take a moment to thank your technicians, parts counterperson, service advisors Tools to help you at: https://www.asetoolkit.com/toolkit/aspm We discuss some why and how to jump on board with Service Professionals Month. This is a very short listen and we toss up some ideas on how to build momentum inside your community, but more important to thank your people who have invested in their ASE Certifications. There is still time to embrace and support ASE Service Professionals Month.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake's previous episodes HERE
       
      Key Talking Points
      How & why start building an apprentice program- Call it a Tech shortage or a shortage of qualified Techs either way almost every shop is looking for at least one technician right now. Set your shop apart by offering an apprenticeship. Quality Technicians are more likely to accept a job offer when they see the shop has a commitment to training. Training becomes contagious for everyone in the shop Use a program that is already available. Incorporate pay- This is not an internship, make sure pay increases as they progress and hit milestones. Take advantage of all learning styles available to you. Some learn better through videos others through in-person or hands-on. Use every option. Finding apprentices- schools, running a local ad for an apprenticeship. Look for someone who has been at previous employment for a significant amount of time. “No previous experience necessary” Finding the right mentor and the time to do so- Qualified technician. The right personality and compensated accordingly. Willingness to share, help and learn. Doesn’t have to be the most seasoned veteran in the shop. In House training- Offer training specific to your shop's needs- evening vs day, offer variety to meet everyone’s needs and preferences. Share case studies with everyone- discuss issues and how it was resolved. Answer questions about it. Who will instruct? You or your lead Tech if that is an option. You will learn the topic better than anyone when you research to teach. Ask your local mobile techs. Check with your parts distributors. If you cannot find an option, use recorded training and play on a large screen Make it as enjoyable as possible- Close the shop a little early. Give away prizes. Provide food Thanks to Jake Sorensen for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Your weekly broadcast production with wisdom shared by our guest host and a virtual shop tour. There is a trivia challenge.
      Tom Ham talks about rising costs and labor rates. Tom’s previous episodes HERE Virtual Shop Tour by Eric Henley from H-Teck Auto Care in Gray, TN Eric's previous episodes HERE. Trivia Challenge: What Vehicle Won the Motor Trend SUV of the Year Award in 2020?  

      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...