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Rethinking Your ASE Certification [THA 215]


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https://www.youtube.com/watch?v=TbNVLFs6TKM&t=1565s

Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark's previous episode HERE

Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan's previous episode HERE

Key Talking Points:

  • ASE Certification verifies skills and knowledge- quality auto repair Becoming a Master technician- going from hobby to job to career
  • You need a license/certification to work at a salon but not for auto repair?
  • “Certification” is a higher standard than “licensure” - ASE doesn’t want a tax on an industry that often comes with “licensing.” 
  • Show customers your value of master technicians and your shop is where they can find quality automotive repair - makes technician, owner and customer proud
  • Don’t make excuses or fear of failure as to why you’re not getting certified
  • 2 years experience requirement prior to testing 
  • Many shops pay for certifications/bonuses
  • Research shows certified technicians have a longer tenure in shop and higher repair statistics 
  • Build a culture open to training and investing in employees and new hires/apprentices 
  • ASE.com- full of helpful practice tests and videos 
  •  ASE testing questionsIndustry experts write the questions
  • Distractors- you can identify the correct answer within the 4 choices
  • ASE renewal app on a smartphone- recertification for A1-A9Certified prior
  • Receive test questions monthly 
  • Recertification at the test center is good for 5 years but with app, you can continue to be extended 
  • Support through the app- chat function, ASE Facebook page

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

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    • By carmcapriotto
      Trish Serratore
      Senior VP Communications, ASE
      Talking Points:
      ASE Service Professionals Month June each year Recognition of our true professionals  Essential workers The automotive service professionals have kept our cars running during the pandemic June is ASE's birthday month. 50 years old next year (2022) Take a moment to thank your technicians, parts counterperson, service advisors Tools to help you at: https://www.asetoolkit.com/toolkit/aspm We discuss some why and how to jump on board with Service Professionals Month. This is a very short listen and we toss up some ideas on how to build momentum inside your community, but more important to thank your people who have invested in their ASE Certifications. There is still time to embrace and support ASE Service Professionals Month.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
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      Key Talking Points
      Communication with your customers-educating them about their vehicleBeing aware of different communication styles  Communicating with babies and puppies-we tailor our communication to them because we have no expectations that they will communicate to our quadrant levelYou can 100% adjust your communication style- are we intentional/aware of it Responsibility of communicator- be temporarily a part of their own quadrant  Coding clients- providing a baseline for approaching a conversationNot set in stone coding Quickly lookup communication style in shop management system for others in the business Your job is to serve the customers the best way possible  Quadrants- are they task oriented or people oriented? Structured or non structured?Controler- structured and task oriented (very direct and to the point) Analyst- structured but more people oriented (want to know details and specs) Promoter- people oriented and structured (energetic, first on bandwagon, get it done energy and fun) Supporter- non structured and people oriented (love harmony and connecting)  Each quadrant gets recharged by different things- tap into it in order to communicate efficiently  True leaderAbility to move in between quadrants and speak effectively for listener Training your staff- have each employee find out what quadrant they’re in, pros and cons of each quadrant, practice giving inspection sheet to different quandrants   Psychometry- run tests and administer surveys, analysis and recommendations  

       
      Download for Carm Capriotto’s Chart on How To Communicate With the Four Basic Types HERE.
      Tony Robins Site Mentioned HERE.
      Link to previous Town Hall Academy episode 041 "The Value of Knowing Your Customers Observable Behaviors (DISC) from November 2017 HERE.
       
       
      Thanks to Emily Chung for her contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee

      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

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      Buy me a coffee
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      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
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      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
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