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Rethinking Your ASE Certification [THA 215]


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https://www.youtube.com/watch?v=TbNVLFs6TKM&t=1565s

Trish Serratore is the Senior Vice President of Communication at ASE

She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Mark Murphy is the Lead Technician at Dynamic Automotive, Frederick, MD. Links to Mark's previous episode HERE

Bryan Stafford is an ASE certified L1 Advanced Level Specialist technician and current mentor at Parkway Automotive in Little Rock, Arkansas. Link to Bryan's previous episode HERE

Key Talking Points:

  • ASE Certification verifies skills and knowledge- quality auto repair Becoming a Master technician- going from hobby to job to career
  • You need a license/certification to work at a salon but not for auto repair?
  • “Certification” is a higher standard than “licensure” - ASE doesn’t want a tax on an industry that often comes with “licensing.” 
  • Show customers your value of master technicians and your shop is where they can find quality automotive repair - makes technician, owner and customer proud
  • Don’t make excuses or fear of failure as to why you’re not getting certified
  • 2 years experience requirement prior to testing 
  • Many shops pay for certifications/bonuses
  • Research shows certified technicians have a longer tenure in shop and higher repair statistics 
  • Build a culture open to training and investing in employees and new hires/apprentices 
  • ASE.com- full of helpful practice tests and videos 
  •  ASE testing questionsIndustry experts write the questions
  • Distractors- you can identify the correct answer within the 4 choices
  • ASE renewal app on a smartphone- recertification for A1-A9Certified prior
  • Receive test questions monthly 
  • Recertification at the test center is good for 5 years but with app, you can continue to be extended 
  • Support through the app- chat function, ASE Facebook page

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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