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[Podcast] RR 393: ADAS is the Next Big Thing. Advice From an ADAS Calibration Shop.


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Matthew Roayaee is franchise owner of Auto Check- Cypress Station in Houston, TX.  Matthew’s shop is equipped to do ADAS calibrations. He says ADAS is the Next Big Thing.  (ADAS- Advanced Driver Assistance Systems)

Learn why Matthew Roayaee decided to invest in ADAS calibration. You’re going to get his perspectives on his challenges, what he recommends shop owners do to meet this head on and other wide open topics like barriers to entry, and training among other important issues. Check out Matthew’s other episodes HERE.

Key Talking Points:

  • Constantly reinvesting in business with the latest technology and machines
    • Need the right tools and equipment to be efficient- employees come to work “to play” because they enjoy what they do  
    • Started doing work with ADAS in 2015
    • Marketed shop as ADAS calibration shop
  • Vehicle re-calibration knowledgeMatthew-Roayaee-ADAS-3-1440x1080.jpg
    • Example: 2015 Cadillac Escalade- has two sensors behind the bumper, if bumper needs to be removed for repair (change radiator) then calibration needs to be adjusted
    • If the customer refuses calibration work then Matthew will do it anyway and will not charge because of safety issues
    • OE Service Guides state car needs to be calibrated after certain repairs  
    • Training for ADAS- Vendor training (Worldpac)
  • Many people do not know they have ADAS features.
  • Learning curve
    • Manufacturers need to improve the system for re-calibration- can currently take hours to accomplish
    • Certification/state inspection for future
    • Many customers don’t even know they have ADAS system in their car
    • Should the independents hold ADAS classes once a month to counsel their customers on their tech features?
  • Barrier to entryMatthew-Roayaee-ADAS-2-1440x1080.jpg
    • But many body shops cannot support ADAS
      • Don’t have space required
    • The technician   needs to get paid at least $40/hour
    • Equipment required
    • Requirements
      • Whoever does it must be properly trained and understand how the systems work
      • Must have the right tools
      • The right environment
        • Air-conditioned
        • Proper lighting
        • Clean
        • Enough space
      • There are a few unknowns such as weather being a factor and being able to drive the car straight at XX miles per hour.  A big challenge.
  • Create a niche business to do ADAS calibration that will be supported by the marketplace.
  • Fees for this commercial customers
    • Camera calibration $170
    • Lane departures/blind spot $170
    • Front ADAS $350
  • OE Glass vs Aftermarket
  • Prices of ADAS hardware is expensive today.
  • Matthew is attending all ADAS training venues.
  • ADAS if the next big thing.    

Resources:

  • Thanks to Matthew Roayaee for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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