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[Podcast] RR 393: ADAS is the Next Big Thing. Advice From an ADAS Calibration Shop.


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Matthew Roayaee is franchise owner of Auto Check- Cypress Station in Houston, TX.  Matthew’s shop is equipped to do ADAS calibrations. He says ADAS is the Next Big Thing.  (ADAS- Advanced Driver Assistance Systems)

Learn why Matthew Roayaee decided to invest in ADAS calibration. You’re going to get his perspectives on his challenges, what he recommends shop owners do to meet this head on and other wide open topics like barriers to entry, and training among other important issues. Check out Matthew’s other episodes HERE.

Key Talking Points:

  • Constantly reinvesting in business with the latest technology and machines
    • Need the right tools and equipment to be efficient- employees come to work “to play” because they enjoy what they do  
    • Started doing work with ADAS in 2015
    • Marketed shop as ADAS calibration shop
  • Vehicle re-calibration knowledgeMatthew-Roayaee-ADAS-3-1440x1080.jpg
    • Example: 2015 Cadillac Escalade- has two sensors behind the bumper, if bumper needs to be removed for repair (change radiator) then calibration needs to be adjusted
    • If the customer refuses calibration work then Matthew will do it anyway and will not charge because of safety issues
    • OE Service Guides state car needs to be calibrated after certain repairs  
    • Training for ADAS- Vendor training (Worldpac)
  • Many people do not know they have ADAS features.
  • Learning curve
    • Manufacturers need to improve the system for re-calibration- can currently take hours to accomplish
    • Certification/state inspection for future
    • Many customers don’t even know they have ADAS system in their car
    • Should the independents hold ADAS classes once a month to counsel their customers on their tech features?
  • Barrier to entryMatthew-Roayaee-ADAS-2-1440x1080.jpg
    • But many body shops cannot support ADAS
      • Don’t have space required
    • The technician   needs to get paid at least $40/hour
    • Equipment required
    • Requirements
      • Whoever does it must be properly trained and understand how the systems work
      • Must have the right tools
      • The right environment
        • Air-conditioned
        • Proper lighting
        • Clean
        • Enough space
      • There are a few unknowns such as weather being a factor and being able to drive the car straight at XX miles per hour.  A big challenge.
  • Create a niche business to do ADAS calibration that will be supported by the marketplace.
  • Fees for this commercial customers
    • Camera calibration $170
    • Lane departures/blind spot $170
    • Front ADAS $350
  • OE Glass vs Aftermarket
  • Prices of ADAS hardware is expensive today.
  • Matthew is attending all ADAS training venues.
  • ADAS if the next big thing.    

Resources:

  • Thanks to Matthew Roayaee for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

 

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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