[Podcast] RR 435: Young Careers In The Making – Automotive College Student Panel at CarFest 2019
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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
How do you truly empower your people? What does it take to be a strong leader of your business? How do you motivate and inspire your employees while avoiding burnout? We have an All-Star panel of industry peers willing to share their own experiences and learning curve as business owners.
Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian's previous episodes HERE
Darrin Barney, VP of Operations, Elite Worldwide. President of Barney Brother’s Off-Road and Repair, Grand Junction, CO. Darrin’s previous episodes HERE
Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE.
Jerry Kezhaya, The Auto Shop, Plano, TX. Jerry's previous episodes HERE.
AJ Nealey, Nealey Auto Service, Edgewater, MD. AJ’s previous episodes HERE
Show Notes:
They need to feel loved because it's the right thing to do (part of our Noblesse Oblige) - but some won't reciprocate what you pour into them.... why? They need to have autonomy, but with that autonomy must come extreme clarity on what, why, and how They need to be held accountable - mediocrity doesn't help anyone - but you must establish the criteria as to why they are not accomplishing what you require of them; do they know how, can they and do they want to? Trustworthiness - high integrity, truthfulness, transparency, good stewardshipLoyalty - showing up early, staying late, attending company functions, asserting themselves to honor the company and its people, being a brand ambassador, saying, "tell me what needs to be done, and I'll do it" People WANT strong leadership - top-performing companies have strong leaders. Strong leaders help to create more leaders, not followers. One of the dichotomies of leadership Implementing EOS- empower your employees to solve issues on their own People come to work for people, not companies. The 5 Love Languages
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Important Books
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Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Keith Perkins, L1 Automotive Diagnostics and Program, L1 Automotive Training, Listen to Keith’s previous episode HERE. This is Isaac Rodell's first appearance on Remarkable Results Radio. Find Isaac on Facebook "Isaac Rodiesel" Talking Points:
The struggle to improve the transfer of technical knowledge is the same people show up to training every seminar. Yet there are a few new faces but not enough to make a larger impact on the need and value of training. How do we connect with people who do not seek out training on their own Paying for training, room, board, and time off needs to be the standard in the industry When Issac owned his shop, he made the same mistake that so many shop owners today are making and not supporting 100% of his technician's training requirements (registration, room, board, and making their pay whole) Only shop owners who attend training can see the value. Once they attend, they are all over it and turn their training commitment into a pillar of their company Training pays it does not cost There are many deals available for equipment for pennies on the dollar from shops that are liquidating. This a sign of the times when shop owners hesitate to become a business person The first hybrid in the US was Honda Insight in 1999 Many of our young trainers have never set a carburetor Job security to work on ICE (Internal Combustion Engines) for many, many years to come as the age of the car grows by about 6 months per year and we currently are at 12.9 yrs Buy a used 2005-2009 Toyota Prius to work on, to use as a training vehicle, and to wrap with the wording ‘We Service Hybrids.’ There is a worst-case scenario from Toyota about placing the keys about 20’ from the car when doing an oil change. Verify the car is off when doing an oil change on the IC Engine Issac and Keith are in the Mobile Diag. The dynamic of the job is changing because many shops are tooling up, and there is more competition than ever Big pivot to remote programming Issac encourages the young generation to go to training and will sponsor someone each year to go to ASTE If senior members of a shop avoid going to training, invest in your young people. 20% of technicians are 55 -64 average age from a survey. Astonishing number In high school, 90% of men worked on their cars back in the day when there was shop class Today very few high schools have shop classes and must send their students to a co-op center Reference Bob Cooper Episodes with consumer panel HERE Kieth and Issac are not fans of Flat Rate. When a technician returns from training within 2 weeks, be sure he/she teaches a short class of the training they had. Practice what you learn and teach what you learn When you teach, you learn Fight the 30-day forgetting curve Crispy Cream Waffle Video HERE Issac has been making laptops for OE programming since 2014
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more. Bill Thompson, President of IMR Inc. Listen to Bill’s previous episodes HERE Key Talking Points
Research once every quarter since 2020, talk to 25,000 households about their perception of the trades in the United States on the auto industry Roughly 46% of parents are talking about college as an option, 33% of the children were seriously considering that as an option. About 30% of those same children thought about entering the workforce immediately. Disconnect with parents and children. More kids prefer to entering the workforce immediately than go to community college or trade school How are the trades perceived? 18% are talking about career options with their child. 65% of the households would recommend the trades as a career option. Parent advocates for the trades- Rural America has the highest likelihood to recommend at 62% recommendation rate. Urban is next to 52.2, and then suburban 42%. The people that are least likely to recommend the trades are people with a four year college degree Are we even willing to recommend ourselves? The education path to becoming an automotive technician is unclear, Career opportunities for women are abundant. But women themselves do not believe that there are opportunities for themselves The general perception- working as an automotive technician is a job, not a viable career. The good news is only 17% of people agree that it's a job and not a career, 44% disagree. automotiveresearch.com
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Guest host and shop tour with Keith Benline, A+ Autocare, Poway, CA. The internet is educating your customer faster than ever. How are you educating your customers? Keith Benline, A+ Autocare, Poway, CA. Keith's previous episodes HERE
Key Talking Points
Getting into EVs- don’t wait to get into EVs “The internet is educating your customer”- reeducation of customers. Listen to your customer, and they will tell you what they have researched The internet is non-threatening environment, and they will trust it above the customer bringing their car into the shop Transparency of pricing on the website “To be a successful owner, you must think like a customer”
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Why is adapting to technology important? Look around you. Keeping up with the latest technology is key to any successful enterprise. It is a requirement today. It increases flexibility, streamlines operations, and helps you adjust your forward progress. I'm with Chris Cloutier and Craig ONeill at ASTE 2022, and we discuss the four ‘Ts’ … technology, touch, trust, and transparency. The inspiration for this episode stemmed from Tracy receiving a video from an orthodontist's office and how it can be easily implemented in our industry. Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. Listen to Chris’s previous episodes HERE. Craig O'Neill, VP of Training, Autotextme.com. Listen to Craig's previous episodes HERE Key Talking Points
Using videos to do your inspections and business discussions Technology plus touch equals trust or transparency Get service advisors to set expectations at the beginning of a visit. Connect through technology without having to waste time- send a text message that points to an email to open a video. You now have secured two main lines of communication for this person Pre-sell, pre-sold User-generated content does not have to be perfect; it just has to be personable Educating customers with one minute videos Level one, basic data. Your name, the information to reach you. Level two, discuss the vehicle transactional data related to why the visit's coming in. Level three, the relational data, how are you using this car? Are you going on any trips? Making the person a client, not customer
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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