[Podcast] Automotive Instructors Move to Online Training Amid Pandemic [RR 523 ]
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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Upcoming Events
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March 24, 2023 01:00 PM Until 09:00 PM
0Hi all,
AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
#AutoLeapAmplify23
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Similar Topics
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By carmcapriotto
Servers, network, VOIP phones, and security, oh my! Recorded live at the 2023 Institute Summit, Jeff Matt and David Boyd discuss phone skills, IT support and identifying inefficiencies and technology risks with your business.
Jeff Matt, Victory Auto Service, 11 Locations, MN and FL. Jeff’s previous episodes HERE
David Boyd, Inbound INC.
Show Notes
VOIP (voice over IP)- recording phone conversations, ‘replay booth,’ specific workspace with a particular service advisor for incoming and outgoing, and time of phone calls for training purposes. The entire conversation with a customer happens over multiple phone calls. Phone skills- undervalued when it comes to your business’ success. Check with your State rules for recorded phone calls. IT support- safety net, systems, network, firewalls, servers, cameras. Identifying inefficiency and technology risks. Jeff Matt’s security camera caught the burglar at his shop. Your local IT person might not have the capabilities to handle what your business needs- talk to fellow shop owners/business owners. Search business management consulting, six sigma, engineering. Disrupter- moving away from cable and DSL providers. Identifying server issues with cables, job satisfaction continues to grow. Video phones- visual face to face conversations. Customized recording and limited access for employees (permissions). Technology, network, systems, and software- understand the how and why Callinbound.com
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Talking Points
Statistics The way people search is very different Searches are longer Searches are more conversational You need to answer questions in complete sentences This is one reason why blogs are so important Search queries are longer but your answers need to be short and concise Optimize for featured snippets Write the way you talk - natural language Include questions in your content - long tail keywords Dumb it down - write it for a 10 year old Use long content “Near Me” searches continue to increase Do more video - featured snippets in videos
Lagniappe (Books, Links, Other Podcasts, etc)
https://backlinko.com/optimize-for-voice-search
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Join Carm as he interviews students and local shop owners at Erie Community College's Student Career Fair.
Show Notes:
Erie Community College Student Career Fair Students realize the future of automotive will be more on laptops and diagnostics. Looking into different fields with automotive than just the dealership "More than just banging wrenches and changing parts." Know the 'why' and ask questions
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
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