https://youtu.be/yqxX5sBiqYw Welcome to a special CarmCast #094 on the role you play in recognizing our auto care industry top people. The AAPEX Service Awards are ready for your nomination. Find them aapexshow.com/service awards. The deadline is September 1, 2021. Joining me is Dwayne Myers, Partner, Dynamic Automotive and Bill Nalu, Interstate Auto Care, Madison Heights, MI. Bill and Dwyane were nominators from last year honors. They each had their nominee win. This is a very important opportunity to increase the bar of professionalism in our industry. I’m sure you know someone worthy of a nomination. There are three awards in this annual recognition. Shop Owner, Technician and Service Advisor of the year. This is the 2nd annual and the honors will be presented at AAPEX 2021. I know you know someone worthy of a nomination. Consider your peer groups and twenty groups to nominate a shop owner of the year. Think about the dedication from your technician and service advisor that makes a great contribution to the professionalism of your business. You may be a technician and would like to nominate one of your co-workers or a friend. Key Talking Points:
aapexshow.com/serviceawards Recognize the unsung hero’s of our industry It is in our hands as shop owners to partner with AAPEX and recognize our own A challenge to all in the industry You are helping the industry and raising the bar You can print the application and write it out before keying into the site Applications re due September 1, 2021 Thanks to Dwyane Myers and Bill Nalu for their contribution to the aftermarket Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook Twitter Linked In Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/carm to learn more.Click to go to the Podcast on Remarkable Results Radio
Todd Campau is Automotive Aftermarket Practice Lead at IHS Markit. Mr. Campau is Automotive Aftermarket Practice Lead at IHS Markit. He has nearly twenty years of experience in the Aftermarket Industry. In his role at IHS Markit he is responsible for the development of insights and new product concepts for the Aftermarket. Prior to IHS Markit he spent three years as a Catalog Manager at Gates Corporation and over seven years in Data Management at MAHLE Clevite Inc.. Mr. Campau served for 6 years on the Auto Care Technology Standards Committee, serving as ACES Subcommittee Chairman and on the Standards Oversight Committee for many of those years. He has been involved for several years in shaping both the Aftermarket Catalog Enhanced Standard (ACES) and the Product Information Exchange Standard (PIES). Recently he has taken a position on the Market Intelligence Committee and is involved in the development of Auto Care's Unilink product. he received his AAP (Automotive Aftermarket Professional) Designation in 2012, his ACP (Aftermarket Catalog Professional) Designation in 2013, and his MAAP (Master Automotive Aftermarket Professional) in 2014. He was recognized with the Auto Care Impact Award Impact Award in 2013. He holds Master of Science degree in Sports Management and a Bachelor of Science degree in Computer Science, both from Eastern Michigan University. Bill Thompson is the President of IMR Inc. Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy-duty, and fleet segments. Since Bill joined IMR in 2003, the company has expanded its research portfolio and service offerings to provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, consumer and repair shop purchasing behavior, channel trends, and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels, and market opportunities. Listen to Bill’s previous episodes HERE.
Key Talking Points Age of vehicle fleets- average 12 years Electric vehicle registration- a big jump from 2017 to 2018 with stair-step increases. 2020 is 255K The volume of EV in operations will hit 1 million in 2021 Service opportunities- 50-60% dealership share 82% of EV owners are the original owners vs 54% of gas vehicles 70% of EV first time buyers have income over $100k Charging challenges- stations in the garage or outside if don’t have a garage EV challenges- are the right vehicles being built? 75% of new vehicles are light truck body styles. Truck registrations growing rapidly 67% of independent repair shops indicate a portion of their business is from servicing electric vehicles. 85% of independent shops are 7 bays or less- small shops aren’t seeing many EV’s Shops located in the West (11.2%) have nearly double the percentage of business from HEVs than shops located in the Midwest (6.2%). Of the shops that service EVs and HEVs, 69.9% do not market or advertise that their shop is capable of servicing EVs and HEVs. Amongst all independent repair shops, 27.5% have invested in tools/equipment to service EVs/HEVs and 30.5% have invested in training for their technicians on EV and HEV service/repair. 40.0% of shops believe the increasing number of EVs and HEVs on the road will impact their business over the next two years; 38.7% do not; while 21.4% don’t know. Of the 38.7% that do not believe the increasing number of EVs and HEVs on the road will impact their business in the next two years, 55.1% believe it'll take 10 years or longer to see an impact; 13.4% believe it will never impact their business. A special thanks to Todd Campau and Bill Thompson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook Twitter LinkedIn Instagram Youtube Email Mobile Listening APP’s HERE Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy Carm a Cup of Coffee This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.comClick to go to the Podcast on Remarkable Results Radio
By Damon Clark
I started developing an Automotive Shop Management system and I would like to start getting in front of shop owners, mechanics and others a part of the autoshop network. I am looking to provide a software solution that can assist shop owners with managing their business. I am also hoping to get some feedback from users, so I can continue development and build more new features that people are looking for. If anybody is interested, I am happy to offer free usage on an extended free trial basis. Please feel free message me directly or comment below. You can also click on the link and take a look: https://www.motivware.com. If you have any requests or want to learn more let me know.
Todd Zimmerman, Dynamic Automotive’s Location Leader. He developed a passion for automobiles at a young age and turned it into a career 28 years ago. Todd's early years were spent in Ford and Lincoln dealerships and the last 14 years working with Dynamic Automotive. He started as a technician and then a shop foreman and currently as a location leader. He's an ASE certified master technician, Maryland State Inspector and registered Maryland State emissions repair technician. Todd has worked with ASE as a subject matter expert and to develop the recertification mobile app. He also enjoys mentoring the next generations of technicians. Previous episodes HERE.
Adam Trawick, Dynamic Automotive's Location Leader
Paul Foster, Dynamic Automotive's Location Leader and Safety Committee Chairman. He has been in the auto repair industry for 28 years and with Dynamic for 13 years. Paul is a MD state inspector, ASE certified Master Tech with L1, L2 and L3 certifications. Worked in the shop for 23 years and have been the leader at Urbana for 5 years now with his sights set on the General Manager role with Dynamic Automotive.
Key Talking Points
Location leader (manager) Paul- technician at a different independent location for 5 years, left, became shop foreman and then manager Todd- 13 years in dealership world, wanted to look for something else and be more a part of the business and customers experience Adam- worked at independent shop 18 years and plateaued, hired and within 6 months became manager of new location Growing sales for new locations- marketing with mailers Dynamic Automotive- one of the biggest business in the area and well known, everyone is willing to help each other and there is growth potential Growth expansion to 5 stores- giving more people opportunities, the learning curve can be steep and fail forward. Letting your employees make their own mistakes and learn. Future positions- district manager, location development role Road map reviews- gives employees the opportunity to list goals and expectations Training/mentorship- investment into employees and guides them on their career path, keep training resume on each employee. Also creates a networking outlet. Advice- take time to think before you speak (filters), be thorough and don’t rush, train your replacement and make sure they’re aware A special thanks to Todd Zimmerman, Adam Trawick and Paul Foster for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook Twitter LinkedIn Instagram Youtube Email
Mobile Listening APP’s HERE
Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
Buy Carm a Cup of Coffee
This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com
This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
Click to go to the Podcast on Remarkable Results Radio
Karim Morsli owner of Winkler Automotive in Gaithersburg, MD, is an engineer by trade who has worked in the oil fields and information technology industry. Karim is passionate about the new direction the automotive industry is taking, and in particular, the critical role independent service centers will need to evolve into to ensure all present and future car owners will have the choice of where to have their vehicle serviced besides the dealership.
He is an innovator who works on multiple levels within the industry (education and legislative) to ensure his service center and others like his are ready for the challenges ahead. Always one to practice an open door approach, he is always willing to teach and share his knowledge and is also an avid learner. Listen to Karim’s previous episodes HERE.
Key Talking Points
Training- to give someone the skills needed/upgrade skills to complete a job Training approach- overarching similarity but there should be a difference depending on the position. Technician training- has to be calculated, sustained, progressive, evolve with changes in technology. It will change the most in business. Learning is a part of your culture and ongoing. Starts from top-down. Create self-awareness with your employees- how do you lead? Are you asking questions as a leader (not accusatory but leading questions)? Do you have a marketing calendar? How about a training calendar? ASE certifications- know your worth and grow from there and get a sense of fulfillment through achievement Assessments/competence- all starts at recruiting/hiring. “Garbage in, garbage out.” Constantly assess what their skill level is, never do cookie-cutter training. Be individualized. Also, train for what your business needs too. Assessments are launching off point for improvement. Unconscious Competence, Conscious Competence, Conscious Incompetence, Unconscious Incompetence Has training become unprofessional? Ask employees to go after hours for training and not be paid. On average if you spend $100 on training you’ll receive $450 in return Retention- how do you fight boredom with your employees? Put them in front of a challenge and be given the opportunity to grow themselves. Comebacks- training opportunity. Technicians will work on it under the supervision of a manager as neutral pair of eyes. Mistakes happen and you can turn it into a positive by having the technician correct mistake and teach it to others in the shop. Be proactive, not reactive- to be the best business it doesn't come easy or free. What is your commitment to your employees? Provide the best working environment to allow them to achieve their highest potential Inducting training: Condition of employment, need to be trained first before working on car/talking to customers to learn ways of business. Trainual software- take SOP’s and transfer into digital format to go through it and be assets what they’ve retained with questions Continuation training- second step, progression of training Redeployment- changing positions especially when you have multiple locations Remedial- refresher training Cultural- all employees should understand your “why” Developmental- acquiring self-awareness to grow as a person Innovation- innovate on changing technology Retirement- transitioning to a different path
Thanks to Karim Morsli for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
Facebook Twitter LinkedIn Instagram Youtube Email
Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
Buy me a coffee
NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.
Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.
Click to go to the Podcast on Remarkable Results Radio