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MSO: 18 Team Members Tested Positive for Covid. How We Survived [RR 609]


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Dwayne Myers is a partner in Dynamic Automotive in the greater Maryland area. Dwayne invests time in the industry with the Auto Care Association and serves on the education committee with CCPN (Car Care Professional Network). Dwayne was recently honored as one of only 17 outstanding individuals that qualified for the prestigious 2017 World Class Technician Award presented by The Auto Care Association and ASE. He is very passionate about hiring and sustaining a strong and engaged team. Listen to Dwayne’s previous episodes HERE.

Dynamic Automotive is an MSO (Multi Shop Operation). They have stores in Frederick, Libertytown, Urbana and New Market. Webiste: https://dynamicautomotive.net/

Key Talking Points:

  • Two locations shut down at two different times 
  • November 2020- few cases with employees, health department quarantined everyone
  • Loss of $100,000 during shut down  
  • 18-20 employees out of 40 total have tested positive in 6 month period- only 3 spouses have caught it   
  • Adapted with phone service from home- Jose used app on cell phone to continue to service customers and shuttle vehicles to other locations or reschedule for the future (air traffic controller) 
  • Tell customers the truth- the team is sick and you are doing everything you can. Received gratitude and understanding from customers 
  • Need to take care of the customer, each other and the business 
  • Paid all employees when shut down- had savings. Keeps cash flow of 6+ months for ‘in case of emergency.’ If you keep 8 months it can be used for opportunities (equipment or another business) 
  • Preparation is the key to survival- the business had already been preparing for possible shut down due to Covid 
  • Other locations showed ownership and caring nature for the affected employees and business owners 
  • Communication is always most important during everyday occurrences, crisis and personal life
  • Everyone is dealing with the pandemic in one form or another 
  • Freedom is on four wheels during the pandemic People are traveling via their vehicles more than ever
  • Vehicle maintenance is an investment now, not a luxury
  • Annual Christmas party (pre Covid)- over 150 peopleInvite your family and who you are closest with- Dwayne wants to meet them and get to know them 
  • Way to get team members and their family completely on board      

 

Resources:

  • Thanks to Dwayne Myers for his contribution to the aftermarket’s premier podcast.
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The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.

Visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123.

 

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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