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Digital Vehicle Inspections Your Auto Repair Shops Marketing Secret


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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By Joe Marconi

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    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded Live at the TST Big Event, Michael Ingvardsen, Global Technical Training Manager from Nissens Automotive, discusses the evolving challenges and advancements in automotive air conditioning systems, including the potential warranty issues arising from using alternative refrigerants. This episode is a roadmap for staying informed, proactive, and environmentally conscious as we navigate the transition to new refrigerants. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Show Notes
      Impacts of new refrigerants (00:03:07) Discussion on the impact of new refrigerants on the automotive aftermarket industry. Testing and approval of new refrigerants (00:04:44) Testing and approval process for new refrigerants, including warranty implications. Industry response and concerns (00:08:07) Concerns and responses from the industry regarding the use of replacement refrigerants. Challenges and best practices (00:09:23) Challenges and best practices for shops in dealing with new refrigerants and components. Warranty implications (00:09:49) Discussion on warranty implications related to the use of new refrigerants and components. Industry communication and training (00:10:37) Importance of industry-wide communication and training on the use of new refrigerants. System maintenance and practices (00:11:34) Impact of new refrigerants on system maintenance and best practices. Industry readiness and response (00:13:15) Discussion on industry readiness and response to the introduction of new refrigerants. Cost and environmental considerations (00:18:04) Considerations for choosing replacement refrigerants based on cost and environmental impact. The concern about heat pump systems (00:19:22) Discussion about the technical concerns and impact of heat pump systems on warranty situations. European focus on heat pump cars (00:20:15) Insights into heat pumps by European vehicle manufacturers. Training for diagnosing heat pump systems (00:21:21) The necessity of understanding heat transfer and the flow of refrigerant in a heat pump system for effective diagnosis. Life lessons and analogies with heat pumps (00:22:47) Humorous analogies and life lessons related to heat pump systems and relationships. Challenges and changes in refrigerants (00:26:15) Discussion about the re-evaluation of refrigerants in Europe and the challenges in adapting to new environmental regulations. Importance of staying updated and educated (00:27:09) Encouragement for professionals to stay updated, attend classes, and be experts in air conditioning systems. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Matt Fanslow and Chris Jones discuss the similarities between sports and business, focusing on talent development, leadership, and team dynamics. The conversation covers the importance of creating a winning culture, being open to new opportunities, and the impact of long-term thinking versus short-term decisions. They also touch on the role of leadership in fostering a supportive environment and the parallels between a football team's offense and defense with the front and back of the shop in auto repair.
      Show Notes
      The parallels between sports and business (00:00:40)  Mark Cuban's practicality and work ethic (00:01:11)  Examples of underestimated talent in sports (00:11:13)  The importance of work environment (00:15:42)  Players leaving toxic environments (00:17:19)  Players restructuring contracts (00:18:39) Finding talent beyond high draft picks (00:22:21)  Building a winning culture (00:26:00)  Isaiah Thomas and the New York Knicks (00:32:13)  Aging Player Syndrome (00:34:35)  Creating an Environment for Talent to Succeed (00:35:52)  Impact of Compensation Structure (00:37:15)  Respect for Time and Collaboration (00:39:28)  Leadership and Culture in Sports and Business (00:40:37)  Cultural Impact of Key Players (00:43:24)  Leadership and Passion for Winning (00:47:42)  The comparison between football and shop management (00:48:25)  Managing and improving shop performance (00:50:36)  Evaluating talent and maintaining a positive culture (00:54:51)  The role of the coach in shaping the team's culture (00:58:45)  The intense competitiveness and dedication of Michael Jordan (01:03:05) Draymond Green's Incident (01:05:17)  Warriors Culture (01:06:32) Durant's Leadership (01:07:30)   
      Thanks to our Partner, NAPA Autotech napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
      Aftermarket Radio Network: https://aftermarketradionetwork.com/
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this episode of "The Weekly Blitz," Coach Chris Cotton explores Ray Lewis's "Pissed Off for Greatness" speech, applying its principles to auto repair business growth. He dissects the speech's themes of urgency, sacrifice, and excellence, urging listeners to pinpoint their motivation and seriously pursue their objectives. Cotton stresses the necessity of focus, consistency, and self-belief for true greatness, inspiring his audience to reject mediocrity and strive for their best.
       
      Introduction (00:00:01) Coach Chris Cotton introduces the podcast, emphasizing industry expertise and business innovation.
      Chasing Greatness (00:01:07) Coach Chris Cotton discusses the importance of chasing greatness and introduces Ray Lewis's speech "Pissed Off for Greatness."
      Key Takeaways from Ray Lewis's Speech (00:02:18) Coach Chris Cotton highlights key takeaways from Ray Lewis's speech, including urgency, sacrifice, and rejecting mediocrity.
      Defining Football and Rejecting Mediocrity (00:03:27) Coach Chris Cotton shares a personal anecdote related to rejecting mediocrity and emphasizes the importance of not settling in life.
      Pissed Off for Greatness Mindset (00:05:28) Coach Chris Cotton encourages listeners to embrace the "pissed off for greatness" mindset and take their goals seriously.
      Intensity and Lasting Greatness (00:07:47) Coach Chris Cotton discusses how lasting greatness requires focus, consistency, and self-belief, beyond just anger and intensity.
      Conclusion and Call to Action (00:08:48) Coach Chris Cotton concludes the episode, urging listeners to maintain a positive mindset and stay "pissed off for greatness."
       
      Connect with Chris:
       
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
       
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
       
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
       
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
       
      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.
      Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.
      Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.
      Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.
      Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.
      Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.
      Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.
      Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.
      Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.
      Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.
      Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.
      Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.
      Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.
      Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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