We are in desperate need of techs. I tried Indeed and was very dissatisfied with the "talent" they sent us. I am considering Find A Wrench they post on Indeed as well as Zip Recruiter and some 90 other companies as well as social media. Has anyone tried them or ACT Auto Staffing?
By ASOG Podcast
Brian Walker of Shop Market Pros explaining what makes them different at the TOOLS Conference 2021.
By ASOG Podcast
Looking through the videos taken at #aapex and #sema. This event is simply can't-miss.
Jimmy Lea, KuKui Evangelist with more than 15 years experience in sales and business development for software-as-a-service, financial services as well as hardware products, Jimmy embodies the fabric of the independent automotive industry.
Key Talking Points
You must exist digitally, google is the godfather of the internet 70% of all searches are done from google, 90% are done from a smartphone Currency/trust- when google has “trust” in you, you will be in front of the pack Organic- the amount of content and keywords on your website Website- pay attention to the homepage, the header, “above the fold at the top,” logo is top left (brand recognition), your reviews next to logo (credibility), phone number (call to action), schedule an appointment button (generational button) Reviews- set it up right, let customers know what they can expect, give a description of the vehicle Postcards- it will never go away, design it big and bold to get the recipient’s attention. Retention (thank you, service/repair reminders) and acquisition postcards. Where is your market? Instagram? Facebook? Social media- engaging every single day, there is no perfect time to post on social media. Build a habit first. Technician testimonials- appeals to customers and future technicians Don’t stop marketing- especially when you’re busy. 80% building relationship 20% selling. Texting- text marketing, one to one texting reminders/thank you/ask for reviews, webchat texting Connect with the show:
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Check out today's partner:
NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.
Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.
Click to go to the Podcast on Remarkable Results Radio
By Joe Marconi
Exit Strategy-Step 4- Hire & Retain Great People
Your personal talents and skills will only get you so far in business. If you rely just on what you can achieve alone, you will eventually plateau and never achieve your potential in business. The fact is that in order to achieve your personal success, you need great people around you. Having a strong team promotes greatness, This is because of the exchange of great ideas and also due to the different strengths people bring to the organization.
Look for superstar employees. You may have to pay them more, but they are worth it because of what they bring to your company, and great people create great companies.
Now, your job does not end once you hire the superstars; this is when you job begins. You must do all you can to retain them: Coach them, mentor them, let them spread their wings, and empower them to take ownership of their positions.
You success is dependent on the success of others around you. A business, built and run with superstar employees, will be more attractive to a potential buyer and add much needed profit to the bottom line, while you're in business.